Facebook's "lbs+ Free Trading + Group buying mode"

Facebook has told us that promoting deals services does not allow brands to buy ads as a prerequisite.

Deals is an iphone app that Facebook has launched for Foursquare. When people sign in through Facebook Places, they can also make deals between businesses and consumers through deals.

But according to the Brand Republic article (published in the first edition of the British Marketing magazine), Facebook will need at least £50,000 ($80,000) advertising fees to participate in deals.

The brand does not need to pay any fees for deals since it was launched last November and is partly open for registration in the UK this January.

Let's talk about the assumption that the recent release of the deals (Groupon as a competitor) might optimize the service and increase costs.

For example, using a new feed to deal the channel will involve some financial expenses, but each time a new feed is used to promote a product and the price is free.

It would be a more sensible way to optimize service levels as a way to attract advertisers primarily to get more promotions on Facebook. For example, you spend 6 of points on an ad, and social media may give you one-on-one advice on deal.

Another possible scenario: Advertisers spend a lot of money getting a chance to provide a special analysis service for deals--close to a few simple motivational developers, promising to give an exclusive form of credit in the application.

Today, deals is still free, and Facebook does not allow any brand to give financial commitments to use the service.

Readers, do you think Facebook should provide an optimized version of deals, but do you want to extract a little from the brand to promote deals investment?

This article is compiled from Allfacebook, click here to view the original.