Familiar insider says Israeli content referral company Taboola to conduct roadshow in the United States

Absrtact: Familiar insiders say the Israeli content referral company, Taboola, is planning to raise 75 million to $100 million trillion in the US, hoping that the financing will increase its valuations to between 900 million and 1.2 billion dollars, and that the company has hired Credit Suisse for the financing. Ta

Insiders say the Israeli content referral company, Taboola, is planning to raise 75 million to 100 million U.S. dollars in a roadshow in the United States and hopes that the financing will increase its valuations to between 900 million and 1.2 billion dollars, and that the company has hired Credit Suisse for the financing.

Taboola was founded in 2007 in Tel Aviv, Israel, is headquartered in New York, United States. Its content recommendation platform allows publishers to increase traffic and make money by advertising, based on user data and browsing habits and recommendations that are most likely to attract users ' videos and articles (usually at the bottom of the page). According to the data provided by the company, Taboola can provide 150 billion of the content recommendation for 400 million independent visitors per month. Its clients include today's USA, Huffington Post, time, Weather Channel, etc.

Last month, Taboola just acquired Perfect Harsh, which specializes in the interaction of Publishers ' web traffic and audiences, and released a set of publisher tools called Taboola-x. In addition, last month Taboola also announced annual revenue operating rate of 250 million U.S. dollars.

The content recommendation market has matured, and many giants have or are introducing their own content referral services. Yahoo, which launched Yahoo recommends this week, already has users such as Vox Media and CBS Interactive, and AOL acquired the personalized content engine gravity at the beginning of the year, offering content recommendations to its web sites and customers; this May, Google has also launched a mobile Web recommendation engine based on Google +.

But Taboola's biggest competitor is the same Israeli company, headquartered in New York's Outbrain, a company that was founded a year earlier than Taboola with CNN, ESPN, Le Monde, Fox News, Guardian, Slate, Daily Telegraph, New York Post, India times and Sky News and many other customers.