Family socializing--a new social growth point

Wen/Chen Zhu

2013 in the third quarter, Baidu published an Internet trend report said: Three or four-line city smartphone accounted for 45%, the same period last year accounted for 35%, indicating that the new users this year are mostly from these areas; As the network conditions improve, Average user-installed applications rose from 8.2 last year to 10.5; The 5 types of applications that are installed are life entertainment tools, social communications, games, videos, browsers.

With the micro-letter, MO, easy to believe, the rise of IM applications such as, and intelligent terminals to the three or four-line city more vertical level of extension. One of the interesting things we've found is that the group of parents and smaller student groups who are "free and need" become a new group of intelligent terminals "playing machine", this round of intelligent terminals to the society of these two age level of the extension, will bring about the social level which changes? What new social trends will be emerging?

Family socializing, a new social growth point

Changes to deeper penetration of mobile terminals: In the past, smartphones were only a tool used by white-collar workers in the 20-40-Year-old city to show their identities; over the years, you've found that your aunt selling fruit downstairs has been quietly replaced by a big-screen mobile phone, which has become universal standard for modern people. With the provision of OTT services (which use the operator's network and services provided by a third party outside the operator), parents and student groups that are more sensitive to communication costs are becoming creators of new content on smart terminals.

Social change: Socializing gradually moves from public to minority, to micro-letter as an example, with the continuous expansion of the circle of friends, the relationship chain began to become loose, a circle of friends based on the ecology, gradually doped in customers, friends and relatives, classmates, colleagues, often sent original content of white-collar workers, now more is forwarding jokes, share the soul of chicken soup, This part of the group began to be sensitive to the real life exposed to the public, the circle of friends gradually become a variety of "show", beautiful food, show goods, show identity. At the same time, more real and useful social life began to shift to a more divided group: Unmarried men and women began to move to the mo, lovers began to turn to QQ lovers, small love, mother group began to go to the spicy mom help, Mother circle;

In the mobile phone of the micro-letter Friends Circle, the original content of the flock, gradually became the home of relatives and younger brother and sister in school. With these two age groups more involved in the sharing and creation of mobile interconnection, this segment of the population will also be divided into what mode? What kind of social scene is presented? The author believes that the city's working learning community and the parents and relatives in the home group, because of the perennial space fragmentation generated by IM communication and social interaction, will be in a family-unit social platform gradually become active.

Family social, image and big data

The basic element of China is home, the growth of the urban work learning population, the geographical migration, the long-term space between people and distance; Let the past family tourism, family reunion, photographic memory and other exchange activities, gradually became only once a year of the Spring Festival Carnival. The increase of urban life pressure, let the past warm family relations, produced a lot of subtle changes.

Working in the city to study the crowd, is not often such a scene:

Busy work, think of the family, a long-distance telephone in the past, sometimes they are not at home, or inconvenient to chat, when they call you back, may be your side of something, so froing, a week can not pass a few phone calls.

Busy work and forget the birthday of the parents in advance to buy gifts, suddenly remembered, want to buy a clothes online, buy a pair of shoes, but found that the parents have forgotten the size.

In the past, an old photo album, recorded your growth, a family of good memories. Now, a good SLR camera, hundreds of photos are all lying in the computer folder, never opened the old album that memories of the feeling of the heart.

The advent of mobile internet, let social into the family, mobile instant communication no longer only belong to young people. Family members to pay attention to each other, family through voice greetings, through the status of photos sent, showing the changes in their hometown, through video sharing children's happy time, so that real happy, and more intimate life scenes return to the family; private content between family members, all through a more specific breakdown of the platform released, Let people no longer be disturbed by other groups.

The wide application of mobile phone photography, more let a big thick Ben's family album, began to display and storage through the cloud, family members of the travel reunion, child growth photos, from the line to the cloud, forming an online family photo wall; The family can build together, maintain, leave comments and ideas, Become an indispensable part of family wealth. Not only the photo online cloud storage, more based on sound, pictures, video real-time sharing, can also be presented on the mobile side, better let the feelings of the family to communicate, memories can be stored.

More home data records and storage, let the different scenes under some problems, through the mobile end to get the answer. You can record important information about your family, organize your relationships, and make data notes. The mobile end can remind you of your parents ' birthdays. And based on your records of family data, such as height, weight, hobbies and so on, you push some special family gifts, or when you travel abroad, at any time to check the Family Code, shoe code and other information, buy suitable for their use of clothing shoes and hats and other items. Let you no longer miss the special days of the family, through large data more accurate to express feelings and concern to loved ones.

Let's think about it, if we can now have a few decades ago, the deceased loved ones voice, photos, video, this will be a lot of wealth ah. In the past we have no way to do, now, with the in-depth development of intelligent devices, we can let future generations to see, hear, touch, let family culture, family feelings, to better inherit and build.

Family socializing, a more extended chain of relationships

Family socializing is a constant exchange and ferment in a particular group of families, allowing you to discover more distant relatives. Foreign affairs by contract, the Chinese work by the relationship, and these relations, and more based on relatives, fellow, friends, so have the Chinese "climbing relatives," said, in fact, climbing is not a relative, but a relationship like relatives.

Family members here become a broader range, you may know the people of the other family through the family, knowing the person's career, hobbies, and strengths, and you can use the social platform, enhance the relationship, and say bad in what circumstances, these potential, more reliable relatives than ordinary friends, can help you.

Imagine if you need to learn a car, maybe one of the other families is a driving instructor, and if you go to an institution where someone in the other family is working, you can expand the chain of relationships through the social networking between families, so that families in different families can play their part, Helping others or getting help from others can help us to live and work better.

As the mobile internet permeates both ends of the age, more parents and younger siblings are involved in the mobile society, and mobile Internet will change the most basic elements of the Chinese-family. The process of change not only changes the original way of communication, the way of getting along, the way of recording, the way of memory, but also changes the communication, cooperation and humanistic care among family groups.

In a more predictable future, mobile phone will carry more family contacts and tasks, small to family photo sharing, budget procurement, large to a family reunion, the establishment of family tree, the inheritance of Clan culture; the interconnection of a family unit will bring about a new round of internet ecological change.