Farmers spring with large data to sell mineral water: 5 Case analysis

* The use of large data, http://www.aliyun.com/zixun/aggregation/14138.html "> Farmer spring will occur management changes?" YES

* Can China make a TV bureau like the card house? NO

* Can big data bring Adidas profits? YES

* NetEase Data Engineer can be "matchmaker"? YES

* Will the government open up data in the future? YES

* The coming data Revolution changes Government, business and our lives ...

In the production of the "Big Data topic", the editorial department has a lively discussion: What is the big data? Editors, erudite, are trying to get rid of data-piling business cases, and real, practical data mining stories remain.

We're covering bogus data companies? Are we becoming a force in the "Big Data scam" that bill Franks, author of the book "Harnessing Big Data", calls it? The same question happened to Alibaba. According to sources, March 23, Alibaba bought a mobile developer data statistics platform for 70 million dollars. This led to heated discussions by experts about the acquisition of a real big data company?

These questions are not unreasonable.

China does not have large data in the soil. "Almost Sir", "probably qi" cultural label has been there. Most of the time, governments at all levels do not need "big data", the key data for decision-making is only a digital ratio (GDP), and second, for industry authorities, they have a lot of raw data, but they are still tempted to explore the scale of data openness, for example, to open raw data, Or is it open to all kinds of processing data? Is it transferable to a large data company with more advanced computing and storage capabilities, or is it open source and shared with a wide variety of businesses? Thirdly, the tool value of data mining is not fully recognized. In this area, the development of hardware and software is not very mature.

Even so, no one denies the advent of the data revolution, especially in the internet industry. Alibaba's Ma Yun will be big data as a strategic direction, Baidu Li used "box calculation" to plan for the future. Even the CBA (Chinese men's Basketball professional league) has also learned the NBA (American Basketball professional league) a variety of data statistics, analysis and excavation.

Over the past two years, a significant amount of capital has been invested in new data-tool companies, with 1.17 billion of dollars flowing to 119 database software companies in the past two years, according to Dow Jones VentureSource, the US Dow Jones risk source. Last year, SAP's market capitalisation overtook Siemens to become Germany's highest-value listed company, partly thanks to the commercialization of its database software Hana, which Hana a 142% increase in revenue from SAP3.92 billion in the last year.

However, large data can not be analyzed, the excavation of their own direct liquidity ability. On deadline, we reread Victor Maire-Schoenberg (Viktor Mayer-sch 鰊 Berger), the Big Data age: The great changes in life, work and thinking, and the authors believe that data will become valuable assets in the future. Over time, it will swagger into the balance sheet.

Case 1: Farmer Spring sells mineral water with large data

Case 2: Adidas ' Golden Compass '

Case 3: Controversy over airline data rights

Case 4: "Card House" you can't learn

Case 5: NetEase "flower field" for your custom Love