"Fast brand" rapid Nuggets market segment

In today's internet era, the electricity market is a subdivision of the market. Because information access is convenient, make the cultivation of loyalty more difficult, the development of logistics also makes the kind of access more convenient, perhaps only 5 seconds, your customers will run to competitors. A lot of subdivided after small market, under the conventional circumstances even can not survive, but, the long tail part of the market is completely personalized, customized market. Through the cultivation of the minority, the long tail part of the market can gradually grow, in the "Fast brand" at the same time, the ultimate success.

The term "Fast brand" also has a long time, but compared to the traditional high-speed development model, the network context of the electric market for "Fast brand" extended a new meaning. Although said "Fast brand" the biggest flaw is the customer experience insufficiency and the brand battery problem. But in the Internet environment, the user experience of the interactive and growing problems have been basically solved, then how to effectively cultivate a "fast brand"?

Wheat Bag Chairman Yehai that a set of products from the online display, and then to the customer orders, procurement, until the sale into the logistics, the speed must be fast in the middle. Through the supply chain management system to monitor the network order drive, the procurement, production, warehousing, logistics and other aspects of progress, real-time display in charge of the handheld terminal. Through handheld terminals, the staff of the MAI bag will understand the customer's requirements for their own links and complete their tasks accordingly. Through this approach, timely grasp of consumer product demand, but also can effectively reduce warehousing, logistics and other costs. There is no doubt that the gradual accumulation of all links to form the whole chain of high-speed operation, natural, "fast" has become the Internet fashion luggage brand important means.

It is noteworthy that in the Internet to create a brand and traditional channels is not the same, the characteristics of the network to buy people and traditional, not the same, the net buyers more impatient, more concerned about product price, more demanding product models rich, rapid change in style. It should be said that online consumers become more picky. and cost-effective, new style, fashion has become the majority of consumers of the Internet brand image requirements, which is also the Internet brand Enterprises put forward fast brand, fast fashion. Compared to the traditional brand by the consumers understand the way, fast brand more clever to use the consumer psychology, conform to the thinking of the consumer understanding things, grafting the power of Word-of-mouth transmission. Entering the market is the brand, feeling that brand, fast brand planning has become the industry's important strategy of dark horse.

Data from the CNZZ data center showed that in 2010, the number of manufacturers specializing in a particular sector had accounted for 81.18%, compared with the 2009 increase, and this part of the data climbed largely from small and medium-sized enterprises into the business of the market, Many producers of single goods entered the market directly, stirring a pool of spring. History has proved that the traditional retail brands, such as Tan Carpenter, Jocky, Shuya and so on, can succeed in the finer market and live very well.

In the final analysis, combined with real-time consumer feedback, pay more attention to the dynamic consumption changes of the group and make adjustments. From the online product display, orders until the logistics and distribution if all realize a quick response, that in the cost of the spread at the same time, realize the "fast brand" of high-speed growth. Predictably, with the increasing number of online consumers, there are more and more market segments that can be supported, and more and more will be divided. Once a segment of the market reached a certain scale, there will be enterprises to find and occupy the market, if a market is too small, not enough to support the operating costs of a business, there will be consumer-to-consumer to occupy. "Fast brand" is greedy to swallow the market segmentation cake, the business process is also more and more quickly, as the legendary in the river-Lake-"only fast and not broken."