Fast road network Enterprise video marketing Blue Ocean Salon (103 issue) held in Beijing in August

Sponsored by the China Internet Association, the China Internet Association blue Sea Salon, "The Fast Way Net Blue Ocean Salon (103)," The Corporate Video Marketing seminar will be held in Beijing on the afternoon of August 30.

Video marketing refers to the enterprise will be the video clips in various forms on the Internet, to achieve a certain promotional purposes of marketing means. With the penetration of the network in our life, video network marketing has also risen to a new height. Online video advertising is similar in form to TV video clips, but its platform relies on the Internet. This "video" and "Internet" combination, so that video marketing not only has a lot of characteristics of TV clips, such as strong appeal, form content diversity, wanton creativity, more compatible with the Internet marketing interactivity, active communication, fast transmission, low cost and other characteristics.

At present, the development of video marketing presents the development trend of brand video, video networking, and advertising content. Its strategy also presents a pluralistic development momentum.

Self-creation strategies of netizens

Netizen's creativity is infinite, in the video website netizens are no longer passively receives each kind of information, but can make the short film, likes to upload and share with others. In addition to browsing and uploading, netizens can also post comments on a video and give it a rating. Therefore, the enterprise can completely put the advertising film, as well as some of the elements of the brand, new product information, etc. into the video platform to attract netizens to participate.

Virus marketing Strategy

When the Netizen sees some wonderful video, always is willing to take the initiative to spread, through the audience voluntarily to disseminate the Enterprise brand information, the video will carry the enterprise information like virus to spread on the internet. The key to viral marketing is that enterprises need to have good, valuable video content, and then find some susceptible people and even the industry influence of people to help spread.

Event Marketing Strategy

Planning influential events and forming videos is also a very good way. Video with event content is more likely to be spread by netizens, the event marketing ideas will be put into the video marketing will open up new marketing value.

Integrated communication strategy

A single video transmission is difficult to have a good effect. Therefore, the video marketing first needs to open the area on the company's website, attracts the target customer's attention. At the same time should be with the mainstream portal, video site cooperation to enhance the impact of video. The final integration line under the activities, offline media, such as brand communication will be more effective.

Now advertisers hope that the brand promotion and video marketing closely combined with the demand and trend has become increasingly popular, video network marketing is booming. In view of the above, the Chinese Internet Association and the rapid-transit network will be "Fast Way network Blue Ocean Salon (103) of corporate video marketing" for the theme of a series of blue sea salon activities, invited the industry well-known video marketing experts, video companies and advertising company leaders together to share in this area of the problems found in exchange and discussion, Promote the healthy development of video marketing, build a bridge between Enterprise and video marketing.

Details of the activities are as follows:

Organizer: China Internet Association

Organizer: Fast Pedestrian network

Time: August 30, 2011 afternoon

Check-in Time: 13:00-14:00

Meeting time: 14:00-16:30

Venue: China Internet Association Conference Room

Media support: Xinhua, Beijing, Sina, Sohu, TOM, Phoenix and other network media

Discussion on the content of the meeting:

1 What are the ideas of video marketing?

2 What problems should be paid attention to in developing video marketing?

3 What are the difficulties in video marketing?

4 The development trend of enterprise video marketing?

5 Some excellent video case show

Invited guests (in alphabetical order)

Ying vice president of Youku Market

Cool six Vice President Yao Jianjing

Wang Yujun vice president of Art Marketing

Tudou related Leadership

Sohu Video related leadership

Su, general manager of China Yang Lian Advertising Co., Ltd.

Beijing New Creative Interactive Advertising Co., Ltd. general manager Wu Xiaoming

Ogilvy Century executive deputy general manager Wang Hongpen

Phoenix New Media Vice President Zhihua

Popular Network CEO Lo Jiangchun

Philips Senior Consumer Marketing manager and product group manager Zhang Zhifeng

Free Enrolment Method:

1 early registration, online or telephone registration format: Company name, name, sex, title, mailbox, telephone

Online Entry: Online registration

Name: *

Telephone Number: * (no area code plus "-", such as 0101234567)

E-Mail: *

Company Name:

Message：

Keep fields, do not fill in: Title: *

Weibo enrollment: http://event.weibo.com/181054

2 participants carry business cards

Application Tel: 010-62263580

Application Email: qiuhr@sootoo.com or ws@isc.org.cn

Successful Salon review:

Enterprise microblogging marketing know how to explore

Research on the value of social media advertisement

Detailed Address:

Address: Beijing Dongcheng District Zhao Fu Street 20th, China Internet Association

Bus route: A: Take the subway Line Line 2 (inner ring), get off at Gulou Street Station (b Southwest exit).

B: Ride in 44 (or Special 12), get off at Gulou Qiao Station.

C: Take the 27 road, in the ground Hing Ju station get off.

This article is reproduced from China Internet industry social media-speed network: http://www.sootoo.com/content/152774.shtml

(Responsible editor: admin)