Fast Way network Blue Sea salon focus on Enterprise Micro-blog Marketing

Sponsored by the China Internet Association, the China Internet Association blue Sea Salon, "Fast Pedestrian network blue Sea salon focus on corporate micro-BO Marketing" seminar will be held in Beijing on July 22 afternoon.

Micro-Bo Marketing, is a new way of network marketing, rooted in a wide range of public soil, so that micro-bo marketing really pro-people lovely. Each enterprise can register Weibo, only through the daily microblogging updates, enterprises can be the first time the freshest information to the public and to communicate, explore, so that the goal of marketing. Thanks to the simple way of operation, Enterprise Weibo marketing has rapidly jumped into an industry trend.

Compared to the onerous blog and the limited blogging marketing, Weibo marketing has its incomparable advantages. First of all, micro-blog content is short, the focus is to express the company's own real-time information, the form is very lively, rather than systematic, rigorous corporate news or product introduction. Secondly, the spread of micro-bo is widespread. In addition to the mutual attention of friends (fans) direct browsing, but also through the forwarding of friends to more people spread. Therefore, this is a quick way to spread short information, compared to blog marketing or need to log on to the site or RSS subscriptions, the advantages of micro-blogging mode can be seen. Finally, Weibo can use computers, mobile phones to log in and get information at any time, and users often do not have to make some kind of purchase decision or other transformational behavior immediately. Compared to the annoying traditional hard to popularize means, Enterprise's microblog marketing is extremely soft and comfortable.

"Weibo is the pulse of the Earth," Time Magazine of the United States to evaluate the strong information dissemination function of Weibo. At the enterprise level, Weibo PR and marketing as one of the new tools of network marketing, more and more attention. According to the latest statistics, domestic microblogging enterprise users have reached 6,000, in the Dcci from the Internet Data Center forecast, China's Internet microblogging cumulative active registered accounts in 2011, 2012, 2013 will be expected to break through 150 million, 280 million, 460 million respectively.

In view of the above, the Chinese Internet Association and the speed network will join hands with the "Fast Way network Blue Sea salon focus on corporate micro-Bo marketing" for the theme of the series Blue Sea salon activities, invited the industry well-known micro-blogging business and companies, micro-blog operations experts to join together to the field found in the various issues of communication and discussion, To promote the healthy development of micro-blog marketing of domestic enterprises, build a bridge between traditional enterprises and network marketing.

Details of the activities are as follows:

Organizer: China Internet Association

Organizer: Fast Pedestrian network

Time: July 22, 2011 afternoon

Check-in Time: 13:00-14:00

Meeting time: 14:00-16:30

Venue: China Internet Association Conference Room

Media support: Xinhua, Beijing, Sina, Sohu, TOM, Phoenix and other network media

Discussion on the content of the meeting:

1 What are the ideas of enterprise Weibo marketing? How is the effect evaluated?

2 What are the issues that enterprises should pay attention to in developing microblog marketing?

3 What are the difficulties of enterprise Weibo marketing? How to break through?

4 The development trend of Enterprise Micro-blog marketing? What new explorations?

Invited guests (in alphabetical order)

Yi Shanhai, research Minister of China Internet Association

China Internet Association Network Marketing Working Committee Deputy Secretary-General, Speed road network President Fan Feng

Word-of-mouth Interactive President Yang

Mei Tao Network data Vice President

Chen, Vice president of Lok Tao network operation

Sina Content Marketing Director Zhou Maohua

Sohu Weibo marketing Director Wu Yanjun

Liu Yan, assistant general manager of Network Media product Department of Tencent Company

Wang Qingwei, general manager of Precision Marketing center of Renren

Free Enrolment Method:

1, early registration, online or telephone registration format: Company name, name, sex, title, telephone, email

Registration Address: http://event.weibo.com/166010

2. Please bring your business card

Application Tel: 010-62263580

Application Email: qiuhr@sootoo.com, or ws@isc.org.cn

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Detailed Address:

Venue: Two floor meeting room, China Internet Association, No. 20th Zhao Fu Street, Dongcheng District, Beijing

Legend: Red icon: China Internet Association B: Metro line Line 2, Exit B

Bus routes: Take the 60 road, 82 bus to the "Drum bridge South" station off. Or take the metro line Line 2 to "Gulou Street"

Stand off, exit B.

(Responsible editor: admin)