As a same in the entrepreneurial path of the "pseudo youth", the author in the city has also played a few years, is "small achievement", but one of the joys and sorrows only self-knowledge. A friend who is surrounded by startups is either still in a quiet fight or has been appointed to return to the nine-to-five life. But in the media, beautiful stories are happening every day, this project who has just won the X million dollar angel investment, that who's electricity business month water more than million, countless entrepreneurial youth carrying a dream and poor start-up funds, resolutely to the city to start a family.
What's the final result? It is estimated that most people are about the same as the writer, even worse. On the contrary, some time ago the author for the "Electric business to the countryside" topic to the three or four-line city and township research, I think these places are becoming a good place to start a business. If you are not just "face" and must be in the big city mix, perhaps "go to the countryside" will be a good way to improve the probability of success of entrepreneurship.
To start a business in the countryside, there are at least several major benefits:
"Rural" start-up costs low
In big cities, rents, office rents, daily expenses and transportation costs are very high. For the young entrepreneurial youth, it is likely that a very promising project would have died because of a broken capital chain.
In a three or four-line city or town, these costs are relatively low, and the same reserves can support longer periods. Many times entrepreneurship is often more than who live longer, you insist on down, the enemy did not stick to live, you won.
From this point of view, "rural" enterprises can have a big advantage over the companies in the big cities.
"Country" initially has the soil of entrepreneurship
What do you call "soil" for startups? One is the exchange of atmosphere, the second is the degree of information development, the third is the government support policy, four is the talent abundance degree, five is the logistics, six is the resources.
These years, along with the north and so on the first-line big city housing prices have climbed, more and more enterprises and individuals have chosen to flee. Data show that many famous university graduates gradually no longer the first-tier cities as the only employment alternatives, a considerable number of people chose to return home or to the two or three-line city employment. In many three or four-line cities, the government has introduced a series of talent and enterprise support policies, a few years down, there are indeed many companies and people choose to fall. Therefore, the exchange atmosphere, government support, resources and other aspects, "rural" although it is not possible compared with the first-tier cities, but also has a preliminary entrepreneurial soil.
In the past, the "countryside" because the information is blocked, the traffic is remote also makes the enterprise very difficult, to today the situation has also been greatly changed. The popularization of the Internet let the transmission of information break through the limit of time and space, the things happening on the other side of the ocean can be spread through the network instantaneously, from this point of view, "country" as long as the network, the information will not and the outside world too disjointed. Of course, a lot of offline activities are impossible to participate in, this is the choice of "rural" one of the major drawbacks of entrepreneurship, the total can not be all the benefits accounted for it?
Logistics and transportation convenience, now highway four developed, logistics also began to spread to the three or four-line city, for small start-up companies will not be the elbow. If your company has grown to the point of considering this, congratulations, you have succeeded!
"Country" Business opportunities
It is not always easy to "O2O", "mobile internet" These tall things just called entrepreneurship, in order to make money, in fact, in the "country" business opportunities, many grounding gas model more easily successful.
The biggest difference between the "country" and the first-tier city is that the information has been reached, but the goods are not getting through. There is a huge excavation space for this difference.
In an article before the author has mentioned, online selling 69 yuan of Millet mobile power in the author's home incredibly sell to more than 160, but also absolutely not bargain, you love to buy. Why? Because many people in these places do not understand the network, and the supply of goods is extremely limited, there are few brands to choose from, many times can only bite teeth to buy.
Many products, especially digital products, in the "country" in fact, there is no small demand, but the price and the first-line cities and online there is a huge price difference.
If someone can butt these requirements through a pattern, it would actually be a very good business model that looks "very earthy" and actually makes a lot of money.
Said digital products Just for example, such as clothing, cosmetics, books and other fields have similar phenomena. When it comes to clothing, people who have been to a small county should be aware of how old-fashioned the style is (apart from the first brand that has been stationed in the first few), how scarce the brand is. The small county people do not like beauty? Don't want to wear better? If you can connect the more affluent products of the outside world with the needs of these people, how can you worry about selling things?
In fact, in many places began to appear a "network shopping shop", is what you want to buy, by the store to help you buy on the network, charge a certain fee, this is "rural" entrepreneurial model of a prototype.
To "rural" entrepreneurship, said the idea is "will be shipped out of the product back," there is a way of thinking is "to sell the country's products."
Each place has its own specialty, unique resources, "rural" can play a lot of concepts, the city's people are very attractive. There have been news reports that a young man who graduated from college went to the countryside to start a business, selling eggs to city dwellers through micro-letters, earning forty thousand or fifty thousand a monthly income. This model is very simple, but in the past, the supplier of soil eggs and demand side is difficult to use a "light" mode of docking, but through the micro-letter and other Internet-emerging tools are not a problem. Through the already developed logistics transport, the lad's monthly income has surpassed most of his peers.
"Countryside" is good for physical and mental health
In the city fight for many years, I feel that their body and mind are in the "Sub-health" state. The work pressure is one thing, the big city crowd crowded, the air is bad, the food quality is bad also "the work must not have".
"Country" air good, good environment, the pace of life is far from the big city so tense, in such an environment entrepreneurship is conducive to physical and mental health, money is important, do not forget the body is the greatest wealth!
To the author this in the city fight for many years, the foundation is in the city people want to easily transfer position is not likely, but for the young people just want to start a business, "country" is really worth serious consideration of a choice!
Wen/Danan