Financial IT reshaping business innovation

Have we ever imagined that in the near future, we purchase financial products such as: securities, stocks will be like Taobao shopping as simple and convenient. There is no complex opening procedures, there is no complex business operation process. This is the concept of "financial it reshaping business innovation" proposed by Minsheng Securities technology Director Yianyang.

Minsheng Securities Limited Liability Company (hereinafter referred to as Minsheng Securities) was established in 1986, is approved by the China Securities Regulatory Commission B-type BBB-level nationwide integrated securities companies. As one of the three coaches in the financial industry, the securities trade plays an important role in the financial market and daily life. Judging from the competitive environment of financial market, the whole securities industry is in a homogeneous competition situation in the system of large finance, and the product homogeneity is serious and the price war is incandescent. From the supervision point of view, the securities industry gradually relaxed environment, management, business model to encourage innovation. The entire securities industry is eager for the application of innovative technologies such as new Internet, large data and cloud computing.

Whether we admit it or not, from a certain point of view, the status of informatization in the financial sector has reached the point of changing the ecology of the financial industry. In other words, the financial enterprise needs it attribute, and the enterprise's it attribute reaches a certain degree, the enterprise may have the financial characteristic. Today, we went into Minsheng Securities, the people's Livelihood Securities technology director Yianyang How to use financial it for business innovation.

Internet finance

As we all know, finance has a strong dependence on it. In the homogeneity of serious market environment, how to innovate, how to walk in front of the industry, the adoption of more new technology is imperative. Yianyang thinks that now design a new product by issuing publicity materials has been far from the effect of marketing needs, users have no longer rely on paper media to understand product information. Internet, social media and other means have provided enough channels for consumers to choose, consumers need more transparent, interactive, timely information.

With the rapid development of the Internet, the whole technology ecology is in an accelerated and open environment, providing users with more opportunities to create new business models. "In the face of industry change, the reform of securities Enterprises has two aspects: on the one hand, through the transformation of business, reduce operating costs, such as the sales department from heavy to light, and then from light to micro, this is only the organizational structure of changes; And these all need the support of it. Yianyang added.

It innovation in the securities industry is mainly from two aspects, one is the deep integration of it and business, and the other is to strengthen the ability of independent development. Unlike previous years ' online securities, which only focus on site clicks, future companies will pay more attention to the conversion rate from the Internet. This requires the use of new network marketing model to operate, such as the depth of cooperation with the electrical business or technical cooperation, but also need to establish their own network marketing team, the traditional marketing model for change. In order to comply with the trend of online securities, Minsheng Securities this year will continue to improve the online securities, including how to transfer the traditional network to the Internet, and gradually expand the off-site business. Online securities to establish a customer-centric strategic objectives, the formation of an online service-centric integrated business platform, to provide customers with telephone, internet, mobile equipment and other channels of securities trading and information inquiries and other services. Yianyang tip: "Do Internet finance, is not entirely the line of products moved to the line, we must create a business suited to the internet characteristics." Previous Internet business model difference is poor, just use internet trade instead of traditional trading mode. When the market is the same, the Internet becomes standard, this model can not be called innovation. It is important to consider how to integrate new models into your own business system and how to adapt to the needs of users. ”

Yianyang that 2013, internet finance will be a trend, this year is likely to appear online securities companies, specializing in online securities, compared with the real securities companies in the cost of online securities more advantages. Internet finance means that the securities companies will manage the whole life cycle from demand analysis, demand integration, product design, product production, product mix, product sales to service and tracking. In this process, the customer's lifecycle also needs to be concerned about why the customer chooses another company, including why the customer has exited. This requires in-depth analysis of customer data in the background, provide targeted effective information, and provide customers with more friendly and timely securities trading services, which not only involves quantitative trading systems, but also involves data mining and business intelligence technology, therefore, quantitative trading system construction, Large data and other technologies will be the focus of the securities industry.

Large Data strategy

Two years ago, the securities industry gradually in the business integration, and set up their own enterprise-class data centers, the securities industry data centers pay more attention to technical strategies, in fact, the securities industry has been learning from the banking sector. Today, in an open environment, only the establishment of enterprise data center is far from enough, must carry out industrial upgrading, to the enterprise-level data center to the Social data center evolution, the original transaction-oriented simple service system, has been far from supporting the innovative development of enterprises.

2011 Minsheng Securities set up three years of it overall planning, the planning of Minsheng Securities 2015 years ago to build a comprehensive service platform, and in the programmatic transactions and business intelligence and other fields to achieve breakthroughs. For the integrated service platform, there is no uniform model and standards in the industry, some companies are decentralized service platform, Minsheng Securities want to build a front-end, back-end, consulting data provided by integration of integrated service platform system. After the IT system is built up, the focus will be shifted to the front-end display platform, such as personalized financial services terminals.

Compared to the previous securities industry must be driven by service business development, the current securities industry can be through the product innovation, management to do more useful exploration. Lifecycle Management from requirements analysis, demand integration, product design, product production, product mix, product sales, service and tracking. In this process, the customer's lifecycle also needs attention. The customer's exit also helps us improve the service system management, combining the lifecycle of the product with the customer's lifecycle, which will produce more data as the basis of the analysis.

For business intelligence, data analysis technology, in the domestic has been applauded not draw. Many companies buy business intelligence, data analysis and other products, but can not produce enough value. Yianyang that the key to implementing business intelligence is to have the concept of operations, the business Intelligence project as the operating process. In addition, Yianyang also believes that the current application of large data, there are still several points to be addressed "first, the processing of large data, the need for appropriate technical framework to support." In the whole technology architecture, it is a way to do the distributed processing in the way of the large data. Second, the process of large data processing, one is to consider whether all the data is necessary to store, or only need to save the path to be able to. The second is the security consideration, the data is layered, the third is the data preprocessing, through the specification distinguishes the valid information and the rubbish information. Four is modelling and analysis. For example, when the rating can be divided into three to five levels of evaluation, these ratings can be used in some statistical way to build some confidence index, and finally can be posted to the network or mobile terminals, which can also be packaged into our sync service products, to provide customers.

For cloud computing, Yianyang that cloud computing is now in the process of shuffling. If you do not do it now, the future is bound to lose the cloud computing opportunities. The establishment of cloud strategy, must have a long-term planning, including it, business and management of the relationship between the three to resolve. From the It point of view, the early need to do a long way to work. Some virtualization processes at the base level, including server virtualization, desktop virtualization, work is not difficult, but significant, through the promotion of virtualization, can cultivate talent, even in the future completely outsourced to cloud service vendors, enterprise personnel must understand cloud computing related architectural principles, including the way of service, This is the process that must go.

(Responsible editor: The good of the Legacy)