First electric Business Annual meeting: Gome online to force "buy"

Reporter Liu Chang

Morning News in yesterday's first China e-commerce annual meeting, Gome online spokesperson Pengliang said that the integration of "Bowser network" and "Gome Mall" resources of Gome online, the future will focus on promoting maternal and infant industries, culture and arts, health industry, and in the "group purchase" and other fields exerting force.

As early as 2002, Gome set up an E-commerce department and launched the Online mall, the end of 2005 Gome business sales amounted to 406 million yuan, accounting for Gome's total sales of 1%. December 4 last year, Gome online, gome "dual-brand + dual-mode" strategy officially started, this year at the end of January will complete information and membership data sharing, to achieve two platform full integration. Pengliang pointed out that the future gome will adopt the line under the common development strategy, in order to fully meet the needs of all types of customers shopping, online will focus on promoting maternal and infant industries, culture and arts, health industry and other new industries, through the strong cooperation with domestic and foreign giants, combining the advantages of both sides of resources, to create a unique advantage of Gome online category, Inject more fresh power into the electric business sector.

December 30, 2012, Gome online group purchase Business "Gome Group" officially on line, commodity category covers 3 C, department stores, entertainment and other physical goods and local life services. Pengliang that the initiative will be through the traditional retail and group buying business combination, so that Gome's business model has been further expanded, "Gome group" is the goal of the next 2-3 years in the first three group buying industry quickly.