Five features of excellent electrical business website: Instant Inventory Tracking

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User Experience design expert Gille Remy (Gil Remy) has written for UX Magazine that one of the major differences between a good electronic business website and a General Electric dealer's website is the user experience. He points out the five most representative and up-to-date features of the excellent Electronic Business website in terms of user experience.

The following is the original text:

All Electronic business sites have some basic functions: product sequencing, shopping cart, visitor payment, order tracking.

However, there are some features that are unique to the website of excellent dealers, which drive the progress of the online shopping experience.

The following are some of the five features that are worth mentioning, distinguished from the common Web site:

1. Advanced Search Results Tips

When users enter keywords in the search box, it is not bad to give some automated search tips, but it is even more perfect to show some potential search results immediately. Advanced search results prompt display of pictures, product categories, details and prices, users can not click on the search results page to view.

Altrec is doing a good job of combining automatic completion with recommended results. Automatic completion can help users to suggest some other keywords, at the same time, users can immediately see the input of each hint keyword corresponding search results, greatly facilitate the user to find goods.

2. Field Validation

A setback in payment is likely to result in a loss of trading. When the user clicks on the "submit" button to submit the form, they find that there are fields that are not filled in. With field validation, you can basically eliminate the frustration caused by invalid field data, and the payment process is greatly improved.

In addition to reducing the number of errors, validation in a field can also communicate with the user through a "valid" or "invalid" message. However, smashing magazine mentioned in "The State of Commerce Checkout Design 2012" That this scenario is not an ideal solution for address validation. If the address validation mechanism or database insists that the user entered an address that is not valid, the site does not allow the user to process the order.

Some fields can actually be validated, such as email address, credit card number, zip code. For example, the target shop can instantly validate these fields.

3. Dynamic Shopping Cart

E-commerce sites should keep visitors busy shopping instead of bringing users to the payment page with each item added to the cart, which can increase the revenue per transaction. This is where the dynamic shopping cart works. It can help users to ensure that the product has been added to the shopping cart, but also to make them easy to pay, each time you add a product without any action will be able to continue shopping.

When a product is added to a shopping cart, the Anglo Eagle website opens a box at the bottom of the screen showing the details of the transaction and the payment button.

Crate & Barrel are cleverly adapted. The Site pop-up window displays all the items in the cart and recommends other items.

4. Instant Inventory Tracking

A shortage of the size you're looking for can also make users frustrated. The better way to make the user aware of the supply is to provide that information on the product page. In addition to telling them to be out of stock, try to tell them when they can get the goods back. This will increase the opportunity for users to subscribe and register to receive updates to the product information.

The following figure shows how Threadless handles inventory data. They display inventory information individually, before the user chooses.

5. Product Video Demo

Real people are unique to the online customer demo products. If used properly, it can enhance the user's confidence in their purchase decisions, so that the online shopping experience to a higher level.

Zappos uses video to demonstrate Doc Martens shoes (as well as many other products). (MK)