Five models of imported retail electric dealers

Abstract: "Lead" disorderly flower gradually want attractive eyes, this is the current import electric business model brings people the most intense feeling. In addition to the most traditional sea Amoy mode, we according to different business form will import the main operating mode of retail dealers are divided into the following five major categories:

"Lead" "disorderly flower gradually want attractive eye", this is the current import electric business model brings people the most intense feeling. In addition to the most traditional model of the sea Amoy, we according to different business forms will be imported retail electric dealers existing main operating mode is divided into the following five categories: Overseas purchasing mode, direct/Direct transport platform model, self-business mode, shopping guide/rebate platform model, overseas commodity flash mode.

"Disorderly flower gradually to attractive eye", this is the current import electric business model brings people the most intense feeling.

Before the pattern count, it is necessary to talk about the traditional "sea Amoy" mode to distinguish it from the existing mode of imported electric dealers.

The traditional Sea Amoy mode is a typical mode of the Business-to-consumer. Strictly speaking, the original meaning of the term "sea Amoy" refers to: Chinese domestic consumers directly to the foreign consumer electric Dealer website shopping, and then through transshipment or direct mail, such as the way to mail the goods back to the shopping. In addition to the direct philatelic products, Chinese consumers can only use the transport logistics to complete the delivery. To put it simply, a transshipment company with a transshipment warehouse overseas will receive the goods at a transshipment location located abroad and then send the goods to the Chinese port through the trans-national logistics of the third party/transshipment company.

In addition to the most traditional model of the sea Amoy, we according to different business forms will be imported retail electric dealers existing main operating mode is divided into the following five categories: Overseas purchasing mode, direct/Direct transport platform model, self-business mode, shopping guide/rebate platform model, overseas commodity flash mode.

Although the operating mode of the specific electric business platform may be diversified, there is still a strong pattern orientation tendency. Therefore, we will be based on a specific platform at this stage of the main positioning of the corresponding model. In addition, due to the large number of players in each mode, we select only a few more representative players in each model to illustrate.

Overseas Purchasing Mode

The overseas purchasing mode of "Hai-dai" is the second most familiar concept of transnational network after the sea Amoy. Simply put, it is the person/merchant who is overseas to buy the goods needed by the Chinese consumers in demand and to reach the consumers by Cross-border logistics.

From the business form, the sea-generation model can be divided into the following two categories:

1. Overseas Purchasing Platform

Overseas purchasing Platform's operation focus is to attract as many as possible third-party sellers to meet the requirements, will not be deeply involved in procurement, sales and Cross-border logistics links. The sellers on the platform are usually small businesses or individuals with overseas sourcing ability or cross-border trade ability, they will purchase specific goods periodically or according to the consumer order, and then send the goods to China via transshipment or direct mail mode after receiving the customer's order.

Overseas purchase platform is a typical Cross-border Consumer-to-consumer platform route. Purchasing platform through to the settled sellers to collect admission fees, transaction costs, value-added services and other profits.

Advantages: To provide consumers with a richer range of overseas product category options, a large user flow.

Disadvantage: Consumers for the real qualification of the merchants to enter a skeptical attitude, the transaction credit link may be the Consumer-to-consumer platform at present the most need to solve one of the problems, the Cross-border supply chain is relatively shallow, or difficult to establish a full competitive advantage.

On behalf of players: Taobao Global purchase, Jingdong overseas purchase, ebay global market, the United States Shopping Network

2, Friends circle overseas purchasing

Micro-trust Friends Circle purchasing is relying on acquaintances, semi-acquaintances social relations from the mobile social platform naturally grown out of the original business form. Although the social relationship to the security of the transaction and the authenticity of the goods played a certain endorsement, but the case of deception is not a minority. With the tightening of customs policy, it is likely that the regulatory authorities ' personal purchasing of the circle of friends will shift from grey trade to smuggling. After the merger of the market, the original model will be unsustainable.