Flash purchase chasing new, poly popularity

Parasailing in the fast fashion trend of the current flash buying in order to continue invincible, they have to bid farewell to the "clear tail goods", and instead drink "head soup", with the freshest fashion products to win Order. Speaking of flash purchases, stylish online shopping people can be described as familiar. The reason why consumers like flash sales, is nothing more than directed at two points: "What is genuine, very cheap." However, many attentive consumers have noticed that a new generation of flash-buying is no longer cheaper But we still grab a lot of fun, which is why?

The birth of the flash purchase is actually the starting point for inventory clearance, that is, the backlog of merchandise at a lower price for online sale. This is actually the kind of plaster with the streets full of "jumping property prices", "close the clearance" the width, open a big horn loop play "the last day, the last day, shop off big sale, loss to sell, bleeding to sell, missed no more ... ... "nothing different. Similarly, this method will not get more long-term vitality by moving to the Internet. In particular, it emphasizes frequent changes in the trend of trends such as the fashion products of women as well as rapid revamp of 3C electronic products, etc. "Timeliness" of the goods. The survey shows that the proportion of consumers in the consumer clearance of goods is far less than the purchase of new products!

As we all know, the fashion industry now with "fast, ruthless, prospective" as the main feature of the rapid rise of fashion, driving the global fashion trend. Fast fashion always follow the trend of the late season, new products to the store fast, change window display frequency is twice a week. And fast food age "speed" exactly the same characteristics. Fast, ultra-high-frequency update fast fashion, always follow the characteristics of the trend, then let the pursuit of fashionable people flock to get together.

Take Dangdang as an example. After last year's launch of the "Weihui", the new tailor-made channel was launched again last month and "new clothing" was sold under the flash purchase mode. According to the latest Dangdang internal data, the new flash shopping platform online a week, Dangdang clothing platform to achieve double the flow of mobile phones Dangdang traffic also nearly doubled, flash sales become Dangdang re-based electricity supplier of heavy weapons.

So, parasitic in the fast fashion trend of the current flash order to stay invincible, they have to say goodbye to "clear tail goods", and instead drink "head soup", with the freshest fashion goods To win the order. Now boarded the flash purchase recommended products have become hot shelves baked goods, the number is scarce to grab, if you want - trouble you follow the link to buy the original price of it, this is the flash sale becomes no longer cheap root cause.

In fact, professionals have long been concerned about this change earlier than ordinary consumers. New York Times writer CLAIRE CAIN MILLER once pointed out that the current increasingly time-limited shopping, the so-called "flash purchase "Website, has become an e-commerce trend that no one can ignore. With the cooperation of more and more businesses, the new generation of flash-buying has become more like an advertisement of new products by businesses. It is no longer a carnival activity to grab specials for consumers. Businesses often only need to come up with a few pieces of new products to buy flash-let enjoyment can be boarded Home Recommended wantonly eye-catching, with a small amount of advertising investment to gain a greater amount of information dissemination, to win the pursuit of new customers.

However, this does not mean that all consumers who chase the first generation of "cheap" flash purchases will accept the new generation of "no longer cheap" flash purchases. A number of flash buyers tell the author, for the new flash purchase generally just look and found nothing "affordable" can finish fishing on the point fork. "Generally speaking, the quantity of new products purchased is very small, so many gimmicks are not easy to grab.He said that the vast majority of new clothes now lack new ideas or plagiarism among brands, Not worth it! "Internet shopping people Rabbit is very representative. This part of the "conservative" consumers contribute only to the new flash sales flow does not contribute to sales.

Theft believes that flash buying is indeed an effective form of product promotion. Especially when consumers face huge amounts of information online, prominent and conforming consumer appeals can help them find targets and target quickly. The new flash purchase is a new segment in the flash sale, you can filter out those who value the "new" and "fast" consumers. However, the existing "clear inventory" flash purchase still has a strong vitality. After all, "genuine" and "cheap" are the two original genes of flash purchase. If they do not have flash purchase, they will no longer be flash purchases. Zhou photo