Flight Butler Wang: I was an angel investor download up to 40 million

In the March launch of the National Tourism Application app rankings, the flight Butler is in the fourth place with nearly 40 million downloads, second only to where, Ctrip and tick-tock taxis. In addition, the flight Butler's Fast Hotel Butler download volume will also be nearly 23 million, ranked 7th in the tourism industry, coupled with the momentum of the high-speed train housekeeper, Butler series of the total download volume of more than 70 million. But Wang that these figures do not make much sense. He thinks the most central thing about the flight Butler is that active users – more than 5 million active core users in one months – are critical to them. Referring to the reason, Wang part of it boils down to luck, partly because they focus on vertical products, just to fulfill the lei of the seven words: Focus, extreme, word-of-mouth, fast. Following is the flight Butler founder Wang Dictation: 2007, I was only the flight Steward's predecessor flight specialist "angel investor." Founder is also the co-founder of 139 mailboxes, I was in Tsinghua University when the seniors Li Rijun. Flight expert positioning is the combination of aviation data resources and mobile resources, using the SP service provider's mechanism from the operator to apply for some green channels, directly to provide users with value-added services, such as subscription flight dynamics. At that time, the 3G era has not been opened, smart phones are not popular, so it has not really ushered in its outbreak period. 2008, I and Li Rijun, Dengyongqian again with a flight expert similar to the mobile Java based on the client search and eat a game, similar to the mobile version of the public comments. Nearly 1 million users in a year, but unfortunately the financial crisis has come. I was ready to emigrate to Australia to retire "life, but in January 2009, the Ministry of Information Industry officially issued three 3G licences, April 2009, I returned to Beijing from Australia, decided to search for food, flight experts and another platform to do the development of the company together, change flight experts for the flight Butler", To battle the mobile internet again. These three companies are responsible for developing software products on mobile phones, another company is particularly good at background development, and a company has some experience in airline business data, and we have done this together. We didn't realize that we were entering a particularly big industry-the online travel industry. Aside from these objective factors, there are also some subjective blind things. Because I felt fun and interesting. In fact, many important decisions are not necessarily derived from the rational, uncertain things you do not understand at that time, can not judge things. The right time to do the right thing. After the merger of three companies, we first contact with the aviation business related colleagues to find in the industry when people travel to buy a ticket for a long time, we want to say can use a software to let users in a short time to get tickets, so there should be a market, then based on this idea, We did the flight butler. At that time, the flight Butler is Saipan version, in (20) March 09 on-line, we spent half a year to polish this product. Saipan is surrounded by four keys, the middleA key. We have done up and down and the middle of the three key to determine all the tickets can be completed. At that time, we think we do a good product, no one can exceed our user experience on Symbian, with only three keys to all the operation process is completed. Because Symbian mobile phone such as N97, N95 or high-end people used the mobile phone, so we accumulated a lot of loyal users, whether they change their mobile phones, the first part of the user is still using the flight steward, because the software can really meet their great needs. (20) October 09 iphone into China, we launched the iOS version before the iphone went into China. Because the positioning is very high-end talent with the iphone, they often fly, but there is no relevant software in the market what to do? So they found the flight steward, we were the first mobile business hotel app, so we as the iphone into China, one of the top ten application recommended by Unicom on CCTV advertising, Pushed for a long time. Early through the Unicom and the iphone and our own efforts to accumulate more than 1 million of the initial user, then 1 years of time the number of users from 1 million to 5 million. Our first wave of users was very high and influential, but it wasn't something we designed--we designed the user, the product was released at this time, we were sure to influence the user, the user would definitely reach the user--it wasn't designed in advance. Summing up early experience, we actually do one thing right: Find the key user, at a suitable time to borrow power. This is the LEI that has done so many businesses later in millet his summary: How to borrow, how to find the most core users, how to impress the core users, how to establish emotional contact with the core users, how to treat the core users as salesmen, to exert influence, this is the experience of things, when you solve a lot of problems will have experience. On the one hand, we have just had a round of financing, but also in the market to do the launch, strengthen the user's brand awareness and emotional connection--we were at the terminal 2nd, South Airlines VIP lounge opposite to cast a year-long billboard, Flight Butler to help you travel more convenient ", this for the flight butler still have a lot of help 2nd, with the help of the popularity of smartphones, it is not only our efforts, is all industry efforts; 3rd, we did a very successful terminal pre-installed, because at the beginning we have visibility, impact on key users, through the dissemination of key users so that we grow in about 1 million to 5 million, This is a very important channel. Sword Walk Slant Hotel Housekeeper "shortly after the arrival of the flight housekeeper, many users need hotel reservation function, but the on-line one embedded in the flight housekeeper app, the relatively standardized hotel booking function, has not been recognized by users." In the next four or five months of thinking, the new product hotel housekeeper "Product positioning gradually clear: I think relative to the internet on a variety of hotel booking platform, mobile phoneHotel Butler should also highlight its location based fast booking "features, users do not need to enter the city, area, check-in time, check-out time, and so on, only a map that clearly identifies your current location and the location and availability of the surrounding Express hotel with a red and green icon. The user will be able to make a reservation after a key call after a hotel has been selected. And this based on LBS positioning hotel search function, at home we are the first proposed, but also the first to do.