Focus on female groups, new business world of pink economy

　　recent in the country, Zank, blued, G friends and other gay social applications have been a lot of financing, the "pink economy" is pregnant with a new business world.

Now in foreign countries, gay men also have their own dating applications Grindr, Jack ' d and so on. The world's largest gay media group,--here, has developed a series of gay Web sites or applications. Jewish singles are now starting to use the JDate application to find their partner.

But for lesbians, their dating applications are scarce. In fact, women may have more of the same hobbies, such as shopping, leisure , shopping and so on. There are actually more commercial machines in the area. For example , Dattch, the female dating app from the UK, makes it possible for women like women to look for the other half on their phones. The following report is from Readwhite:

Chisel empty

　　Robyn Exton is Dattch, the creator of this application, once a brand operations consultant, Extron officially announced the Dattch application at a recent lesbian who tech conference.

"I was surprised that a lot of people thought it was impossible to find a market for lesbian dating applications," says Exton. And when I was talking to investors, the most that investors said to me was: ' Why has it never happened before in the market? That's because the market has no such demand. ’”

Exton, who launched Dattch, also announced that the application, which previously served only in the UK, would begin service in San Francisco. The news came as 800 lesbians in the hall responded with cheers to Exton. The audience's strong reaction also proved to the investors that lesbians also need their own dating applications, and that the application is absolutely market-intensive.

Female version of Grindr

You may not know that lesbians have been desperately looking forward to their own dating applications. When they saw gay men had Grindr, their expectations reached an all-time high.

Exton said: "In fact, there have been some lesbian dating applications in the market, but these applications are basically to give Grindr a makeover." You know, lesbian dating patterns are totally different from gay men, just as women like things completely different from men. Just changing the UI for Grindr would not work, and would not get the approval of lesbians. In fact, the essence of the problem is not the lack of market-specific applications designed for lesbians, but the lack of applications designed specifically for female users. ”

She is perfectly acceptable to be a female version of Grindr,exton.

She told us: "Grindr and Dattch have something in common, and that is that both applications are developed for homosexuals." Of course we have a lot of differences with Grindr. "For future development, Exton says she hopes the application will become popular among lesbian users."

Women are not really good at showing themselves.

At the beginning of the birth, Dattch user information is very simple, only a photo and a short text self-introduction. But Exton points out that users were not willing to show themselves too much or even to meet others.

"We find that our dating mechanism doesn't really work at all," Exton said. We looked at the various platforms that women liked very much, such as Pinterest, travel websites and e-commerce sites, and we found that the platforms were designed to take into account the likes and dislikes of female users. ”

Referring to the design of the user profile page, Exton said: "Our main display is the user's photos, because we found that, compared to the text, female users prefer to show their own photos." Many users even hate text boxes. Women are not really good at expressing themselves, especially in words. ”

"Female users are more sensitive to pictures. This is one of the reasons why Instagram and Pinterest attract female users. Women spend a lot of time organizing photos and sending them to the Internet to share them with others, rather than racking their brains and describing one thing or another in words. This is the nature of women, and the success of some of our previous web platforms has proven this theory. ”

Sky

A few years ago, when Pinterest appeared, they proved one thing to the entire tech industry: Women's acceptance of technology products was also high. In fact, women are the main users of e-commerce sites: There is a trend in the US market where, for the next 10 years, two-thirds of all items sold online will be female. In addition, the data show that in the use of social media, female users are also more active than male users. Internet companies are bound to agree that women can hold up half the sky.

The emergence of lesbians, such as the Who tech and black American Code, has also proved the status of women in the science and technology industry. In addition, many applications for female users are emerging, this trend shows that more and more science and technology enterprises began to pay attention to female users. After all, women have money in their pockets, and when they are happy to spend, their "madness" is far more than men can match.

There is no doubt that technology companies cannot ignore the importance of female users. The advent of Dattch not only provides lesbians with the long-awaited service, but also allows more tech companies to discover the importance of female users. We believe that in the near future, we will usher in more applications and services for the development of female users.