Follow up McDonald's price hike KFC will be different prices in the city

Following McDonald's price hike late last year, 30th KFC also announced that the country (excluding Hong Kong, Macao and Taiwan) part of the restaurant prices will be implemented in the new price, January 31, 2011, the entry into force, the single product increase control in 0.5-1 yuan, and allow the same food in different restaurants to carry out different prices KFC said it is the first time in the country since August 2008 to price adjustment. Through internal control, strengthening cost management, and so on, has been trying to keep prices stable.　　The price increases include breakfast, 24-hour restaurant night time, but most of the items are not more than half of the item, the individual product increase control in 0.5-1 yuan. Talking about the reason for the price adjustment, KFC called it helpless.　　After the last price adjustment action, this two years, the market environment has changed greatly, labor costs and non-staple food, raw materials, energy and other prices have greatly climbed. But this time the KFC price adjustment and the former unified method is different. In different cities, different business circles, according to local rents, operating conditions and other factors, allow a small number of the same items in different restaurants have some differences. KFC explained that this more detailed approach, in recent years in foreign countries have been widely adopted, can let the pricing more scientifically conform to the business circle and the different needs of consumers. KFC also stressed that compared to the CPI increase, the adjustment is relatively moderate. As a result of the new measures of fine differentiation, the price of a few restaurants has even remained unchanged. Reporter Xu Yue