Android mobile device shipments far more than iOS

Although Android mobile devices are shipped far more than iOS, iOS is five times times more likely to generate revenue for developers than Android, suggesting that Apple's market-segmentation strategy has brought a huge payoff to app developers.

According to Business Insider, a technology blog site, Android app developers can only get 0.19 dollars per app download revenue for 1 dollars, and 1:0 of iOS and Android in app shopping. 43; The ratio of advertising revenue is 1:0.77.

The data suggest that, despite Android's win over iOS in market share battles, it has failed iOS in terms of user involvement.

Nanigans, a Facebook advertising firm, published a report last month saying the ads on Apple's platform were nearly 1800% of the same ads on the Android platform.

Research has shown that Apple users are more likely to use devices and are more willing to pay for content. Chitika, an internet marketing research firm, published a report earlier this year that 7 of every 8 tablet computers on the Internet were ipads. Flurry Analytics, a market research firm, points out that the average cost for iphone users to download apps is 19 cents, and the average price for Android users to download apps is just 6 cents.

Application is not the only area where Apple has an advantage. The ITunes store accounts for 67% of digital TV-program purchases, 65% of digital movie shows, and 63% of the global digital music market