Another popular word in internet circles after internet thinking

"Connection"--it can be said to be another popular word in the Internet circle after platform, big data, cloud computing, and internet thinking. The reason for the popularity is simple, because what the micro-letter wants to do is "connect everything". Also remember Zhangxiaolong in Tencent just set up a micro-trust business group when the internal mail?

Remember our vision: Connect people, connect businesses, connect objects. Let them form an organic, self-contained system, rather than building segmented local business models. We focus on a connectivity-based platform and open the platform to third party access, building the ecosystem of micro-trust and services with third parties. Systematic thinking will also help us to build a transparent and fair business system that operates under the rules and avoids human intervention. *

Once again, the micro-letter wants to connect everything, but the aim is to connect people and commodities, micro-trust public platform on the line of "micro-letter Shop", a set of micro-letter payment, and covers the addition of goods, commodity management, order management, shelf management, rights and other functions of micro-letter original Mobile solutions.

And this has been like pocket Pass, Jingdong Micro Shop, micro-shopping, micro-shop, such as the third party, based on micro-credit public accounts to provide mobile solutions products of urgent concern. Before the micro-letter has repeatedly screened the link Taobao, the market has been singing this kind of third party products sound. However, with the opening of the micro-letter payment interface, these third-party mobile operators, but also vibrant. This time, the micro-trust of the power of the national team, once again put these third-party entrepreneurs on the cusp.

The tiny shop is finally online. Just like a micro-letter can not only give you a mass interface, you must have a basic and simple bulk function, the micro-letter can not only give the merchant micro-letter payment interface does not give the basis of the shelves and basic trading flow. The tiny shops that we are now spending a lot of time answering are being taken care of. The official began to cultivate the market, we can be steadfast to do the real seller's services. Ecological Division of labor has basically begun to establish, product services very shallow people can be assessed home, walking, do not send!

This is the "micro-letter Store" On the line, the pocket-pass founder of the White Jay in a circle of friends to send a text. In the White Raven's view, the micro-trust to deploy the national team, but is to help cultivate the market, cleaning up the impostors of low-level marketing, because only after the low tide to see who is naked swimming.

In fact, similar scenes just before the "Tencent Wind Chimes" and "micro-letter Cloud" staged. "Tencent Wind Chimes" is Tencent's official micro-letter background development tool, "Tencent wind Chimes" the emergence of the market for a third party micro-letter backstage developers nervous, micro-letter sent the national team does mean that Tencent will be staged "to go their own way, so that people have no way to go" The regular play code?

Not long after the "micro-letter Cloud" to let the situation become cheerful, "micro-letter Cloud" is the Tencent Cloud team-led Third-party Micro-trust public number background development tool aggregation platform, will be part of the quality of third-party developers gathered together to try to "incorporate" these third party public number background developers. However, the accompanying provision is that "micro-letter Cloud" strongly recommended all the "micro-cloud" service providers, the data from other cloud platforms migrated to the Tencent Cloud.

According to 36 Krypton, and the original "micro-letter cloud" a bit similar, micro-letter This launch of the official original mobile solutions, one is to reduce the threshold of the business, even without the technology development capabilities, can easily receive the public platform to realize the electronic business model, the real business can achieve "0 threshold" to open a shop;

Second, in order to standardize and guide the service market of the whole third party, differentiated from the services provided by external third parties using the open interface capabilities of the micro-credit public platform, "micro-store" supports the raw product details experience, the shelf is more concise, the experience is relatively smooth and perfect, as the White Raven said, Micro-letter can not only give the merchant micro-letter payment interface does not give the underlying shelves and basic trading flow.

What is more, however, is that the micro-letter native solutions can help the micro-trust to precipitate data at the bottom, and all the data based on the micro-trust platform is firmly in their own hands, any third-party developers can only be based on the micro-letter open API for two development.

The micro-trust team said that the future will also be for different business needs, in the form of products to provide a richer "micro-store" experience and features and provide more electrical solutions, to create a more powerful "micro-letter shop." Some developers have the ability to develop the business, but also through the way of API interface, the development of their own shop system, through the relevant interface permissions more convenient management of commodity data and other content, to achieve more functions.

That is to say, "micro-letter Store" This set of native electric dealer solution is only a basic solution, micro-letter also allows the ability of developers, in the micro-credit official API on the basis of two development, but there is a big premise is that the basic user data must be in the micro-trust their own hands.

To give a relatively simple example, "micro-letter Store" This set of original electricity quotient solution can achieve the most basic commodity transactions, and such as member management, integration system, preferential activities, such as "Advanced function", can only rely on third-party development to achieve. Quote the White Raven and say:

Micro-letter provides the basic function, can really pull up the number of merchants, or by the third party pull too slow, third party's ability too small to pull not move an industry. Now such micro-credit official is to pull the market, the ability to have a basic understanding of the industry's third party to provide in-depth programs and services, ecological chain is considered complete health.

In Zhangxiaolong's words, "We focus on connectivity based platforms, open platforms to third parties, and build ecosystems of micro-trust people and services with third parties." ”

Therefore, the emergence of "micro-letter store" for Third-party developers, not only is not a challenge, but is a rare opportunity. The launch of the micro-credit team also helped to purge most of the impostors products on the market, and even to guide third party developers to upgrade their services. Do not rule out the future will also be a similar "micro-letter Cloud" products, micro-letter officials may also try to "incorporate" some high-quality third-party developers, or even the same request them to move data to the Tencent Cloud.

We have mentioned before, "mobile electricity business is not an improvement in E-commerce, but a push to the revolution", mobile electricity dealers in the current electricity quotient, as if the electricity quotient in the traditional retail industry. Although the mobile Internet is fast developing, but the mobile commerce industry chain is not mature, the new big guy will be in the rapid find and adapt to the development of mobile e-commerce wave growth.

and the micro-letter, obviously want to seize the wave, connect everything!