Apple pay to the ground in Asia? It could take four years.

An article in Wednesday by CNBC, the US, said Apple's mobile payment system, pay, could wait four years to land in Asia and would not pose a big threat to Alipay, the company's rolling information.

The following is the full text of the article:

Analysts believe that while Apple's latest mobile payment system will set off a storm in the US e-commerce industry, it may not be released in the short term in the Asian market.

"Apple pay may have to wait at least another four years to land in Asia," he said. "said Ryan Huang, a Singapore investment company IG marketing strategist, Ryan Huang. He said in a CNBC telephone interview that since itunes was launched in Asia 9 years after its launch in the US market, Apple Pay may not have expanded in Asia.

Later in Tuesday, Apple unveiled a new set of hardware devices and a payment system called Apple Pay, which can use NFC (near-field communications) technology to make payments and will be pre-installed in the iphone 6 and iphone 6 Plus to store credit and debit card information.

Ryan。 Huang believes that Asian culture's mentality towards NFC technology is a key challenge for Apple's pay to expand in the region.

"NFC technology has been going on in the region for years, but it's always been a poor place." Its biggest obstacle is the standard. Telecoms companies have been reluctant to co-operate on this technology until only recently have they begun to show their willingness to co-operate. For a long time, only one telecoms company is compatible with MasterCard, and there is a visa-compliant card. It will take a long time for Apple to attract Asian retailers to support the technology. "he added.

In addition, in most Asian countries, the cost of using a SIM card that supports NFC technology is borne by the consumer. "Cities like Hong Kong are offering subsidies that are a key driver for the future growth of NFC," he said. "Ryan Huang said.

Content concerns

In fact, more and more Asian users are now expressing dissatisfaction with Apple's itunes. Although Asian users can also open itunes accounts, they cannot enjoy the same content as American users.

The difference is also an important obstacle to Apple's growing tentacles in Asia, strategy CEO Bradley Gasvos (Bradley Gastwirth), an investment company ABR Investment, told CNBC in Wednesday. "This is important for Apple's success in the Far East, which is an important part of their growth program," he said. Can they succeed? This remains to be seen. "he said.

Apple earlier this year announced a partnership with China Mobile, the world's largest mobile operator, to sell iphones to 760 million of China Mobile's subscribers.

But not everyone is pessimistic about Apple's pay outlook in Asia. IHS, a market-research firm, predicts Apple will soon push Apple Pay global.

"Apple's product strategy focuses on the global perspective, so they minimize differences in product, model, and service to maximize global economies of scale." Even if it is first introduced in one country, Apple will ensure that its products are suitable for global sales as long as it overcomes the barriers to release. Jonathan Cassell, IHS analyst, wrote in his report Jonathan Casel.

Kassel said that some of Apple's products are only for the United States, mainly to take into account the content of copyright, regulatory barriers and stable partners and channels and other issues. He said the iphone landed in more than 60 countries in 6 weeks after it was released in the United States last year.

Alipay not affected

Experts say Apple's payment platform will not pose a big threat to Alibaba's Alipay. The latter has become the world's largest mobile payment service.

"Apple and Alibaba have different markets. Alibaba will perform well in China and China's E-commerce market, and Apple will perform better in North America because of its large itunes installed capacity. "Added Voss.

IG Ryan. Huang also agrees with the idea that Alipay is operating in a "closed loop": it occupies a dominant position in China, so regulatory hurdles can make it largely unaffected by Apple.

While Alipay focuses on mainland Chinese consumers, it also wants to explore more online shopping opportunities for its users outside of mainland China.

In Taiwan, Alipay has worked with a department store to accept payments from mainland visitors using Alipay's purse. The Resorts World Sentosa Hotel has become the first resort in China to accept Alipay payments. Recently, the service has also worked with Stripe, the US payment company, to allow Chinese shoppers to settle their payments with European and American companies.