Big Data Triggers Database Revolution Oracle IBM faces a tough test

According to foreign media reports, when consumers step into the U.S. largest auto parts retailer AutoZone located in Texas Veken's retail stores, will find the vast majority of AutoZone stores have no special sales shock absorbers. In Minneapolis city, consumers will find discounted Reese's traction equipment at the AutoZone retail store. In Florida State's Malber, consumers will find a special sale of nets.

Directional trading is part of the AutoZone global supply chain strategy from the retail level, reducing the chance that consumers go into AutoZone stores but return empty-handed. To achieve this, AutoZone is using a software that helps companies gather information from a variety of databases to adjust the inventory of 5,000 retail stores. The information is similar to what kind of cars the residents around the retail store are driving and so on.

The new software, developed by innovation company NuoDB, is just one of a number of new database choices that allows businesses to access data faster and more efficiently. "We think this is the direction of the future," said Ron Griffin, chief information officer at AutoZone Rohn Griffin. ”

Internet companies such as Google, Amazon and Facebook are advocates of using advanced databases. Today, more industrial and retail companies are adopting the idea, and it is changing the way some businesses do business.

Sears and Wal-Mart are using these "big data" databases to improve sales effectiveness. Chevron uses it to process seismic imaging data and find new oil and gas reserves.

David Floyer, co-founder of Wikibon, a market-research firm, said in a February report that similar database sales reached $1.22 billion trillion last year and are expected to grow by more than a David Flauyer by 2014.

Huge amounts of capital are flocking into the database market to fund innovative companies considered to be Oracle, IBM and Microsoft's potential rivals. In the past two years, 119 database software companies have received a total of 1.17 billion dollars in funding, according to Dow Jones VentureSource, the US Dow Jones Venture resource.

"Big Data" is going through a burst of growth

Regular databases are usually written in the SQL language, but these so-called "relational databases" cannot easily handle the vast amounts of data brought about by the rise of social media, mobile devices and other technologies. New forms of databases use a variety of computing technologies, such as connecting low-cost clusters of computers, or integrating storage and processing on a single chip, which reduces the time it takes to get data.

"Over the last 10 years, people have been innovating the site to provide the best experience for users," said Jon Oringer, founder and chief executive of Shutterstock, a US-American photo-trading website. But until recently, users were able to process unstructured data from the network. ”

Shutterstock is a fast-growing company that currently stores more than 24 million images, adding more than 10,000 users a day. Shutterstock uses a new database called HDFs. HDFs is a new open source technology developed by Google to analyze where visitors will put their mouse when they visit the site, or how long they will stay in front of the purchased image. "Today, we focus on every move that users make to optimize the Shutterstock experience," Ollinger said. All these new technologies can handle this. ”

Many of these databases can be used as services to access cloud computing, which means that businesses do not need to spend too much money to buy equipment or to act as maintenance fees. Others are open source, meaning businesses only need to pay for advisory services.

The NuoDB, which raised $10 million trillion in venture capital last July, currently employs an annual subscription fee model. As one of NuoDB's most important customers, AutoZone is able to use software to quickly increase the analytical data without shutting down the system or changing the line of code.

The size of the AutoZone allows it to store up to 1 million accessories in stock, but each retail store only stores 4个万 accessories, which also increases the likelihood that potential customers entering AutoZone stores will return empty-handed. AutoZone also tested NUODB-supported digital signals at retail outlets in Mexico to show a more dynamic product offer.

While some companies are willing to try new databases, many big companies still say they are sticking to the technology they have already formed. The Financial services company Road Bank is currently managing about $2.1 trillion trillion of assets. Christopher Perretta, Chief information officer at Krisdorf Napat, said the company still insists on using relational databases and conventional applications to speed up transactions.

As far as Oracle is concerned, the company is not sitting idly by. Gartner, the market research firm, says Oracle has accounted for 48.8% of the global database market in 2011 years. Oracle is currently developing its own NoSQL database. Andrew Mendelsohn, senior vice president of Oracle Database Services, says Oracle's SQL database can also run on different devices in Andrew Mendelsen, as well as large data.

But market analysts believe the new wave of database innovation could eventually leave the market out of Oracle, just as cloud services will eventually leave Microsoft. Online real estate website Trulia started using MySQL as the open source version of the general associated database software. Oracle is now the owner of MySQL. Daniel Fanedi Daniele Farnedi, vice president of Trulia Technology, said the company had begun to experience other databases to process some of the information as the company grew and began tracking home price information for 100 million U.S. households.

Fanedi says the company is still using MySQL to accomplish some tasks, but it is also starting to use the database software Cassandra developed by the open source organization, the Apache Software Foundation. Fanedi says Cassandra helps the company grow faster and allows the company to offer new services, such as a list of home mortgages and apartment rentals.

"We see the willingness of companies to try new databases more strongly than ever before," said Matt Aslett, director of Research LLC at Matt Aislette, a market research firm 451. ”

(Responsible editor: The good of the Legacy)