Branch through the core of the city against the trend to enter the traditional enterprise why this time net?

Take the mother and child products franchise Road red children, eight years ago or the future star of electricity business, today, Suning is easy to buy income bag, Mai Lin, was China's first listed in the United States of the company, to franchise women's clothing opened up a piece of heaven and earth, but today face the first retreat of the plight of the city; Cotton net, To cotton-like products for the main breakdown of the category of electrical dealers, just 1.5 of the time to go to the brink of collapse. And so on, there are fashion department stores, "Yao Point 100", the Global specialty shop thousand Teng net, Daphne's online mall, Jiapin, catwalk, good buy and so on, all fell into the doubt sound of capital exhaustion. Industry people have predicted that 2012 will be the end of the vertical electric business, the vertical electric business model doomed to go not far, the truth is this true?

2011 The second half of the rapid rise of the "non-mainstream" business of the core city on the contrarian net out a different way, "whether for the entire large internet industry, or traditional enterprises, or electric business, to succeed first is the success of the commercial model." Zhu Jizhi, executive vice president of the core city, told reporters.

The lack of competitive business model for traditional electric dealers

General Electric business model is to rely on a round of financing rapid expansion of scale and visibility to attract traffic, also rely on traffic and sales again to accelerate the expansion of financing, and because the profit model is not clear, in the expansion process, the lower price to obtain customer retention rate has become the only option. Gradually, these electric dealers went into financing, price reduction, spell flow, increase financing, continue to reduce prices, continue to spell the flow of the vicious circle, and profit seems to become a distant "pie". This year, with the overall economic situation down, the capital market cold, new financing more and more difficult to get, a large electric dealer's beautiful bubble began to burst is not surprising.

It seems that both the vertical and the platform, the real crux of the problem in their lack of a good, competitive business model. So what is a good business model?

"The business model is built on a value base, the measurement of business model is to see whether it can create new value for users, more importantly, in the industry chain, you give upstream, peers and downstream users what kind of value, and in creating value, there is no clear, stable profit model. Zhu Jizhi, executive vice president of the core city, explains.

"Unknown" is a market with limitless potential.

Many consumers know IPhone5, know Samsung, but do not know IPhone5, Samsung inside the parts hidden a billion-tier industry supply chain. One of the high technical content, manufacturing sophisticated high-end electronic components in the industry known as IC components, this is the core city of the focus of "unknown" but the potential of unlimited market.

"IC Components supply chain in the downstream industry in addition to smartphones, as well as PCs, tablet computers, security, medical electronics, industrial control, energy, automobiles and so on, which only a mobile phone in China's annual shipments of 1 billion, the entire IC components industry annual turnover reached 2 trillion. "The market as described by Zhu Jizhi is comparable to the entire 3C market, and spans are broader."

However, for Zhu Jizhi, such a broad market is not the most favorable condition for the electric dealer on line, so the core city of the branch has unearthed a more subdivided, more potential market: small and medium-sized enterprises procurement.

"China has 100,000 IC component brands, there are 100,000 channels, but all focus on services in Huawei, ZTE and other large manufacturing enterprises, there are more than 5 million small and medium-sized electronic manufacturing enterprises can not through a secure channel procurement, and even can not buy the brand manufacturer IC components." The innovation vigor of these enterprises is frustrated, and will bring irreparable loss to our country's electronics industry. "After a long period of market research, ComTech core city with a" in the industry, customer value "model concept, a way, in 2011 on the line of China's first IC components of the platform, to China's 5 million small and medium-sized enterprises as the main service object.

To the market where the most need to go, not only for customers to create a unique value, but also to explore the market blue sea, ComTech core city showed that the vertical electric dealers have enough ability to achieve a "win", but first of all must be based on the potential market, rather than swarm together.

Traditional Enterprise + online self-innovation model

Although the electric dealer moves the retail position to the net, but solves the problem actually and the traditional enterprise is no different. "Warehousing management, logistics management, supply chain management, channel management, all links need long-term industry accumulation to do a good job." "Some electric dealers put the cart before the horse, the rapid expansion of commodity category, increase the flow as a key work, and ignore the offline infrastructure, as long as a link out of the problem, the entire supply chain will crack, which is also a lot of rapid development of electric dealers and rapid death reasons."

And most of the electric dealers do not have much industry accumulation, ComTech Core city is not airborne, it has a traditional enterprise gene. Branch Group is currently China's largest distributor of IC components, has been in the IC components industry based on 20 years, that is, in touch with the network line branch of the city before, it has 20 years of industry experience to ensure that in the supply chain management, warehousing management, such as offline infrastructure has enough strength, So touch the Internet line for it is not against the trend but is homeopathy, and there is no additional financial pressure.

Zhu Jizhi that branch through the core of the city is not only the extension of the group, but also an independent new economy (310358, fund bar) body, is the traditional enterprise, but also the use of the electric business online way to expand the unlimited possibilities of the industry. "In the past, it was impractical for the group to serve millions of small and medium-sized enterprises, but using the electricity business platform, we can minimize the cost of services and make it possible for SMEs to purchase our brand authentic resources." This model is based on China's special economic market, long-term research results, and even in the United States there is no similar business model. ”

The successful mode of the electric dealer is various, whether it is the traditional enterprise net, or the innovation business model, as long as can find the suitable own, the real creation value business model, believes the electricity merchant's winter will never come.