Business-to-business market segment will be a bright spot for new growth

In recent years, along with the development of E-commerce, SME business-to-business Market has maintained a steady growth trend. Eric Consulting The latest statistics show that in the past 2011, SMEs business-to-business E-commerce transactions Scale of 3.4 trillion, an increase of 35.7%, revenue scale of 13.1 billion, an increase of 35.1%. The popularity and prosperity of business-to-business E-commerce Market reflects the initiative of small and medium-sized enterprises to participate in E-commerce in the 2011, but also let the parties to e-commerce in the development of the 2012 full of confidence and expectations.

The gradual maturation and development of business-to-business E-commerce has shown some notable characteristics in recent years. Eric Consulting analyst Zhang that in the future, SMEs business-to-business E-commerce industry segments will become a new growth bright spot, "deep and refined" business model of business-to-business, more focus on tailor-made personalized services for small and medium-sized enterprises. Indeed, in the past year, despite the vigorous development of e-commerce, a lot of closed-door e-commerce enterprises, such a phenomenon is more worthy of our thinking and attention. Business model of the single, as well as blindly throw money investment practices, and ultimately the enterprise can not go back to the abyss. Therefore, the real can help SMEs to carry out E-commerce Third-party platform service providers can survive and development. At present, vertical subdivision has become one of the inevitable trends in e-commerce development, focus on a certain industry or a field, do deep, not only for small and medium-sized enterprises to provide accurate online marketing opportunities, the formation of trade opportunities, but also to promote E-commerce platform service providers to find the direction of development, to become e-commerce experts in the market

To cater to business-to-business E-commerce Vertical subdivision of the new trend, in 2011, the well-known E-commerce Third-party platform for the Chinese network Library has been rapid development. China Network library for Traditional enterprises to provide a single product based on the exclusive Network marketing services, through the selection of a segment of the industry in the field of a company to create a category network, to help traditional enterprises in the professional field to highlight their own competitive advantage, priority to seize network resources, maximize network promotion. In fact, the "aggregated single product" advocated by China's network library is based on its online trading platform, which is the leading enterprise in the subdivision industry, through the aggregation and impact of the platform to quickly grasp the advantages of resources, so that enterprises can find the industry characteristics of the downstream procurement of accurate channels, and better solve the traditional business investment, distribution and retail issues. Polymerization industry single goods, not only accord with the characteristics of the Internet, but also solve a large number of purchase demand for a single product. And this model is easy to involve traditional enterprises.

China's network through a joint with the traditional enterprises to create a single commodity trading network, on the one hand, can drive a single product of the industry in-depth application of E-commerce, at the same time, the rapid construction of the largest domestic customers, the most abundant data, the highest degree of activity of the category site, with accurate positioning, High-quality services to help partners become the country's similar products business focus of attention, but also to facilitate the enterprise continued business-to-business business.

In the past few years, China's network library has successfully helped pioneer enterprises in traditional fields to carry out network marketing activities through the category network, focusing on the exposure of corporate image and products in the industry site, is the current domestic more recognized innovative network marketing model. In addition, category network for this category of enterprises to provide industry-wide membership services, enterprises through the "industry through" in the category online to establish a variety of functional network shops, the enterprise products for all-round display, but also in China's network of the Industry Network Alliance platform Business, Knot friends. Through the supply, purchase, release business opportunity information, through the inquiry, quotes, messages, instant chat tools to achieve communication, through the order payment system to achieve transaction management, and finally achieve business-to-business online business.

Before, the enterprise chooses the comprehensive electronic commerce platform, because the platform information is rich, the merchant gathers, can provide the enterprise more opportunity. And as the market division of labor more and more sophisticated, professional industry sites in product display, technical exchanges and other aspects of more professional level, more conducive to enterprises within a small range of accurate to find their own market and customer groups. "All-Inclusive" E-commerce platform is not suitable for small and medium-sized enterprises to find upstream and downstream resources, in the face of huge data enterprises often can not effectively obtain valuable information, thus unable to carry out real e-commerce. Focus on industry development, polymerization industry resources "deep and refined" e-commerce is bound to be in the future market, a new wave of SME development business-to-business E-commerce.