Cisco China Dual-line management mess: Two reorganization in one year

Times weekly reporter Li Yu atlas "The Chinese market is very different and the business model is different."　　"This time, in a memo from Cisco's President Chambers, this one was finally noted.　　But what this memo brings is a "messy adjustment". In the face of competitive pressures from Chinese companies such as Huawei, Chambers is trying to adjust its operations in China.　　So, more than a year, two times to adjust the structure of China, and even sent "imperial" Duzhan. Chambers aims to bolster China's strength.　　Cisco said that since February 2010, Cisco will be dividing the Asia-Pacific region and Japan into three regions, as the original Asia-Pacific component of the mainland, Hong Kong and Taiwan, will form an independent Cisco Greater China region.　　Cisco Group sent the "Imperial" Shreeves (Jim Sherriff) as the chairman of Cisco Greater China, Cisco's former president of the Chinese region Lin Zhenggang become vice chairman, near the "Half retirement", Cisco's former Asia Pacific President Shiwei as CEO of Greater China, responsible for sales, market. Two lines, two teams. As a result, management is becoming more and more confusing. But internal staff also said: "Cisco China 3.0 Office has no template, who do not know what will be, now is the transition period."　　"Cisco's unique architecture in the world can be said from Lin Zhenggang's microblog. At the end of last year, before Christmas, Lin Zhenggang played the hottest microblog of the moment.　　Play, not the point, a lot of people are like this, but, play more, in micro-blog spend a lot of time, this is to arouse concern. Soon after, some bloggers commented: "Lin Zhenggang spend so much time on Weibo, is Cisco China easy?" At this time, Lin Zhenggang is still the president of China, responsible for the sales business. But shortly after January 12, 2010, Cisco announced the restructuring of its Asia-Pacific and Japan regional organizations, the second in more than a year.　　In this reorganization, Lin Zhenggang completely left the sales core business, only responsible for corporate social responsibility, development strategy and so on.　　This also explains why Lin Zhenggang later published articles on Weibo proving. In fact, Cisco China's two restructuring process in more than a year is like this: January 13, 2009, Cisco China's chairman and CEO Shreeves to the outside world to announce Cisco's deepening development strategy in China--by focusing on "stimulating innovation, cooperation and mutual win, leadership training" three major directions,　　To realize the transition from Cisco to Cisco in China. Shreeves also announced that Cisco China's president, Lin Zhenggang, was promoted to China's vice chairman of Cisco.　　Lin Zhenggang not only to continue to be responsible for Cisco China's sales and marketing operations, the next step will be to participate in Cisco's development strategy in China and the implementation of Cisco's CSR related projects.　　At that time, some people think that Lin Zhenggang has been "half retired", "Imperial" shreeves to China. At the time, Cisco's focus on the outside world was that Cisco's strategic position in China had increased, with a "China headquarters" design--"In addition to vertical management"This is Cisco's unique global. Cisco China Public Relations director Zhang Yi said to the industry: "Before, Lin Zhenggang in the Greater China has been responsible for the sales business, the other business by each line to their superiors report, this is the vertical management." On the horizontal side, shreeves is a person in charge of China operations at U.S. headquarters. This time, only he was moved from the United States headquarters to Shanghai, China. He managed it, but the geography changed.　　"Shreeves is an important variable in Cisco China. As we all know, the architecture of it foreign companies in China is based on matrix management.　　But this one, the longitudinal management is the main, horizontal management is supplemented. "Horizontal co-ordination is needed, but to report to superiors," according to Cisco employees, the Cisco management has been inherited for many years the variables.　　After the adjustment of 2009, Cisco Chinese Staff In addition to reporting to the superior, the Chinese side of the horizontal management is also very focused. "began to strengthen the management of the horizontal layer. But at this time, horizontal, still only shreeves this level, even Lin Zhenggang also to shreeves report. Cisco China after the reorganization, all departments, in addition to the original U.S. San Jose department leaders report, but also to Cisco China Chairman Shreeves Report.　　Cisco's China operations include marketing, research and development, manufacturing and supply chain management, financing, services and business development, which, after integration, will shift from the original vertical reporting to enhanced horizontal communication. But this year, a year after the adjustment, Cisco China, a relatively stable structure, is facing another challenge. [Page] Lateral Management Add variables not wait for shreeves. This important variable really works in China, a year later, Cisco again announced: From February 2010 onwards, Cisco will be the Asia-Pacific region and the Japanese region into three regions, as the original Asia-Pacific component of the mainland, Hong Kong and Taiwan, Will form an independent Cisco Greater China area.　　Cisco's former Asia Pacific president, Shiwei, will serve as President and CEO of the newly established Greater China region.　　The biggest change of the adjustment is that Cisco China's position has been raised again, in the vertical management, the departments report directly to the United States, and in the horizontal management, in addition to Shreeves, there is a shiwei. In this press release, Cisco also made it very clear: "Former Cisco Asia-Pacific President Shiwei Owen Chan" will be the newly formed president of Greater China, CEO, Cisco Global Business executive vice President Robert. Lloyd (Robert Lloyd) reports the work. Jim Sherriff, the current chairman of Cisco China, will continue to report to the Cisco Executive Vice President Landy Ponde (Randy Pond) as chairman of Cisco Greater China, continuing to take full responsibility for the mainland business, including government affairs, supply chain, product development and strategic alliances, shreeves. The office is still located in Shanghai. "In other words, after 2009 years of adjustment, Cisco China has made some big changes." But the change is still under control. But the promotion of strategic position in Greater China this year leadsMade more confusion. "Because Shreeves is a line, Shiwei is also a line, who should listen to?" "Vertical management has been, but horizontal management, but also to strengthen management, so that Cisco China business has a lot of variables, a lot of things have changed direction."　　"In the view of Cisco insiders, long management has become" indefinable ". "At present, Cisco China's biggest job is to coordinate, and China's national conditions, the recent progress has been great." "In the view of the staff who know Cisco very well," it is natural to reconcile new ideas in different sectors, not to do so, and to mess around, because there is no plan. Though for some time you said yours, I said mine, but the adjustment was still in progress. "April 13, Cisco China Public relations manager Zhang Yi to the Times weekly reporter said:" Vertical, all the management is still the main, Cisco China's status, the arrival of Shiwei, Cisco China to bring more resources.　　"Chaos Management is just the reason why Cisco has made such a big move in the Chinese market and has caused a management disruption, and has to mention the challenges facing Cisco's Chinese market." Cisco has been leading the market for network devices such as switches and routers.　　Cisco's second-quarter net sales were $9.8 billion and net revenue of $1.9 billion, a figure of 23.2% per cent higher than the $1.5 billion trillion in 2009, according to Cisco's second-quarter results, released February 4. But in the Chinese network equipment market, Cisco faces a severe challenge from Huawei and Huawei and 3Com joint venture H3C (Hangzhou Huayi Communication Technology Co., Ltd.).　　In the network core equipment domain, Huawei's high-end router product is inferior to Cisco, but in the switch domain, the H3C strength is not negligible.　　Cisco has been competing with Huawei in the Chinese market, and now it has to compete with HP. Cisco launched its server products last April, when media said it was the product of a head-on collision between Cisco and HP, IBM and other partners. But at the end of last year, HP bought 3Com.　　Not long ago, Hewlett-Packard completed the deal and put H3C into the bag. Mr. Zhou, Walker consulting firm, said Cisco could not take it lightly in the Chinese market as it faced Huawei's competition for its core network of operators and the competition from HP and IBM after the takeover of H3C. But "Change is a price to pay, and at the moment Cisco's management mess in China is a transition in the long run."　　With the impression that Chambers is more focused on the Chinese market, Cisco is increasingly taking the pulse of the market in China. "Compared to the previous, Cisco's biggest change is mentality, know the uniqueness of the Chinese market."　　"At present, on the one hand, committed to corporate social responsibility, on the one hand to help companies formulate development strategy Lin Zhenggang to The Times weekly reporter said." "Two years ago, I told Chambers that I didn't want to do it anymore and that I was no longer responsible for sales." Now, I am more than 60 years old, and in my current position, do some work to spread the Cisco culture and be able to help some youngPeople。　　"For Cisco China's business to make a huge contribution, and well-connected Lin Zhenggang, in the face of today's changes, very calm, and in the new post still for Cisco efforts." "Cisco culture has influenced me, and I've used Weibo to spread Cisco's ideas." Moreover, Web2.0 this kind of interactive way, can let me keep up with the times, thus also for Cisco China's next development proposal. ”