Cloud computing changes IT investment approach needs to explore profitable business model

June 16, the Ninth China International Software and Information Services Fair (hereinafter referred to as "soft Rendezvous") in Dalian Grand opening. The soft rendezvous with "Green it, intelligent application" as the theme, around the Low-carbon society, Green Economic development trends and software services for the industrial upgrading, economic development and other topics discussed. In this soft rendezvous, the cloud computing, especially the cloud computing business model How to develop, has been hotly discussed by all participants.

Cloud computing has hit a strong

2011, Cloud Computing technology as a new generation of scientific and technological information technology change power, has become the domestic and foreign software and information industry has been concerned about one of the focus of technology, its innovative applications have directional significance and market value, has been accepted by the industry.

Five years ago, Google pioneered the concept of "cloud computing" in the industry. Cloud computing is a scalable and resilient, based on the IT Support capability computing approach, providing services to customers in the form of services through network technology. Cloud computing is not so much a new technology as it is a new business model.

Cloud computing represents the development trend of the information industry from hardware to software, software to service, and decentralized service to centralized service. The idea of cloud computing is to enable users to use IT services, like electricity and water, to reduce the threshold for enterprise users and public users to use IT services, including money, manpower, and efficiency. As cloud computing greatly reduces the cost of it usage, it will transform the business model of IT services and open up a vast market space.

According to Gartner, an international technology consultancy, a 2009-year new technology forecast, the evolution of cloud computing from 2009 to the widely-dominated and adopted cycle of about 2-5 years. The global market share of cloud services will soar from $56.3 billion trillion in 2009 to a 21.3% annual growth rate of $150.1 billion trillion in 2013.

Domestic, according to calculate, the domestic cloud computing industry chain scale will reach 750 billion to 1 trillion yuan, and in the State policy's explicit support, our country cloud computing market will maintain the high speed growth. Many domestic enterprises are actively formulating cloud computing development strategy, some enterprises have launched cloud computing services to the market.

Cloud computing can be an opportunity for China to move to a great information and information power. China's future five-year development plan and the "Development of strategic emerging industries decision", "cloud computing" as an important part of the next generation of information technology industry.

Change the way it invests

The advent of cloud computing has largely changed the way traditional IT investments are made. In the Dalian Soft Rendezvous, Microsoft Greater China Vice President Zengliang received media interview, said that the existence of cloud computing model, the future will enable a large number of small and medium-sized enterprises, government users to change the way it investment thinking, the future operation of the way, so no longer need to buy some software.

Zengliang points out that the fundamental of cloud computing is to put the computing power of these resources into a pool, when users need to use, go to the pool to order, like open tap water to get tap water, does not need the water plant is how to establish. The existence of cloud computing model, the future will make a large number of small and medium-sized enterprises, government users, it investment thinking mode will change, may adopt the operation of the way, do not need to buy some software. For personal life, cloud computing is a prominent feature of the terminal is ubiquitous, the traditional PC, the future, like smartphones, televisions, automotive smart chips, home appliances chips and so on, may be their terminals, the real formation of ubiquitous interoperability.

"Cloud computing will change the future of the IT industry," said Xutao, global vice president of Granville Group. With the advent of cloud computing, IT industry must keep up with the times. ”

The capital markets also favor cloud computing. Surveys show that most institutions are bullish on the concept of cloud computing. China Merchants Securities (600999) that the policy environment of cloud computing continues to be positive, long-term prospects bright. The dual support of central and local governments is an important impetus for industrial development. As foreign manufacturers in the infrastructure and key areas of the dominant position difficult to shake, domestic manufacturers of the opportunity mainly in software services applications. Mainly including security, geographic information services, small and medium Enterprises application software, E-commerce, e-government, network security and other applications.

A profitable business model needs to be built

Although the future is bright, there are still many deficiencies in the development of cloud computing in China, especially the lack of good business model.

Heckman, senior vice president of SAP Global Support Group, told the media at the Dalian Soft rendezvous that although cloud computing is very hot, the cloud computing business model is still immature, cloud computing is not competitive enough, and the Chinese market does not have a good business operation model at the moment.

IBM Greater China Cloud Computing Division general Manager Wang Shengai also said that cloud computing is a combination of technology and business model of an application, the current foreign business model of cloud computing ahead of the domestic, but the domestic application in the cloud computing direction and business model, will not always follow abroad. Leading the way in cloud computing requires innovative business models, and only business model innovation can make the biggest profit for cloud computing. Kingdee Software Chairman Shaochun also pointed out that cloud computing timely technology changes, but also business model innovation.

According to Gartner, 80% of companies will build information systems in a cloud-computing format by 2012. Although the numbers look optimistic, cloud computing is still far from being used in large scale applications. It faces many problems in the development, such as safety, industry unification standard, business model and so on. As early as 2009, Gartner analyst Hugh MacLeod raised questions about the cloud computing business model, and said that cloud computing would lead to a super monopoly. There are also analysts pointed out that companies in the provision of cloud computing services, the traditional business model will still exist for a long time, the original business model will not be replaced by cloud computing services in the short term, and the original customer base of the traditional enterprise, more conducive to the implementation of cloud computing services.

Compared with foreign countries, language, culture and policy and other factors can not be ignored, and cloud computing in foreign countries are far from mature on the basis of the domestic to find a good business model, the difficulties are great. At present, China's "cloud computing" industry model is a fragment of the stage, the business model is also a single, from the real sense of industrialization is still a long distance.

(Responsible editor: admin)