Cloud TV White Paper releases concept hype controversy

TV enterprise propaganda step too fast, platform content short board highlights

Recently, "2012 China 3D Products Consumer Trends High-end seminar" held in Beijing, the "2011 China Cloud Television Development white Paper," the official publication of the first Chinese cloud TV industry development carried out a panoramic scan and in-depth interpretation. It is understood that the "white paper" by the Chinese Electronic Video Industry Association, China Consumer Electronics Industry Development Center and other agencies to draft.

Since 2011, the domestic six big color TV enterprises almost simultaneously launched various models of cloud television. In cloud computing two revolution ——— Cloud Computing Technology 1.0 System News Press conference, China Electronic Video Industry association experts said, Cloud TV is not the concept of speculation, but the products are currently introduced mostly concept products, with the embryonic form of cloud services.

Cloud TV is not equal to smart TV

What is the difference between a cloud TV and a smart TV? This is a problem that many consumers are trying to figure out.

Peng Jianfeng, Deputy Secretary-General of China's electronic Video industry association, said the so-called "cloud TV", if the simple definition, can be described as: can receive cloud services intelligent television. Therefore, Cloud TV has three standards: first, Cloud TV can connect cloud platform, use cloud computing and cloud storage technology, do not rely on terminal hardware and software upgrades, can realize video-on-demand, multi-screen sharing, information retrieval, voice control, social games and so on. Second, the Cloud TV has an open operating system, such as: A ndroid, W Indow S, Linux, IO S, to expand the application software and cloud services required by the various interactive tools. Third, the cloud television itself is a television, can receive and decode ordinary cable TV signal and ground wave signal.

According to Allwin Consulting (A V C) prior to the definition of smart television, Smart television refers to a complete and independent operating system, with an open application platform, can be downloaded through the network of autonomous loading and unloading applications to increase or remove the corresponding functions or services to meet the diverse and personalized needs of users of television products.

From this point of view, Smart TV and cloud TV is not the same concept, Allwin Consulting general manager Shing said that the fundamental difference is that the cloud TV with cloud computing service platform, the main function in the cloud, and intelligent TV intelligent function can only be processed locally. Therefore, the TV hardware of the cloud TV can be thinner and cheaper.

The factory propaganda step is too fast

TV Access Cloud service is an inevitable trend of industrial development. Peng Jianfeng said that from the point of view of the terminal products, the domestic six TV manufacturers have launched a "cloud TV" concept products. For example: T C L, Changhong and Konka have launched a speech recognition television, through the cloud technology, the realization of the man-machine conversation. For example, T C L, Skyworth (Micro bo) and Konka, the introduction of cloud storage services. However, the current product is called ' concept product ' because the cloud TV is still in the initial stage, with the embryonic form of cloud services, but from the richness of service content and the convenience of human-computer interaction, are still to be perfected. ”

Rui Fu Technology vice President, Research and Development Center General manager Haijun also said "cloud storage is the direction of the television, and only the storage is not counted, it should not be the concept of cloud TV." ”。

One expert said that the existing cloud TV in the market, only to achieve some functions, such as cloud storage, in fact, this already has a preliminary concept, cloud TV and the previous smart TV, Internet TV is indeed a different product. But the enterprise's propaganda pace is too fast, far exceed the product application and the development rhythm, or exaggerated the propaganda, therefore is apt to have the speculation suspicion.

Peng Jianfeng said that for the cloud TV, in addition to gradually enrich the application software and living and entertainment functions, the most need to break through is the user experience. On the one hand, how can human-computer interaction be more user-friendly and convenient. "Television is the enjoyment of culture, so TV u I can not like pad and PC need to be highly focused on the operation, everything should be very casual and comfortable." Search also needs to be done very humanized, according to user habits have more active content promotion. "On the other hand, with these features, how to let potential buyers in the store can experience, this is the manufacturers and service providers need to solve a major issue."

Background short Board of color TV enterprise

Haijun said that the current launch of the cloud TV manufacturers The biggest problem is in the background of the operational capacity. Because the television manufacturers of research and development personnel are to do hardware design, and the real cloud TV is the content of the internet to push the TV, manufacturers of this relatively unfamiliar, lack of technical reserves and talent, there is no corresponding platform and content. According to its introduction, its company developed the Rui Cloud 1.0 system is in the Internet application premise, cloud platform based on cloud computing technology, supports various display terminals such as TV, computer, mobile phone and other devices, directly through the cloud platform for computerized system, application operation, management, analysis, interaction and storage.

A meeting expert thinks, the color TV enterprise compared to some specialized it and the technology enterprise, really lacks the backstage ability, the enterprise must complement the application and the interaction insufficiency, may speed up own research and development, may also use the third party's help. "With a third party faster, but because the enterprise also has its own consideration, many also in the self accumulation research and development." ”

One industry personage said, "completely by the cloud completes processing, then the television becomes the monitor, this is the color TV manufacturer does not want to see." The most important thing is that the current technology of cloud services is still developing rapidly, the near phase can not replace the function of the smart TV itself, so smart TV and the cloud will effectively combine, thus forming the current cloud intelligence.

Shing said that the future development of television will form a competitive mode of industrial groups: the Panel + machine + license content + Service platform Joint competition mode.

(Responsible editor: Duqing first)