Data ten questions-answer your unknown "data"

1. As the Alipay data chief analyst, what do you think of the word "data mining"?

The so-called "data mining" is based on user behavior to dig out valuable things, and this thing is used in the business environment. For example, the famous "beer and diapers" case, its background is in the United States in 1992, every Thursday or every Friday 5 o'clock in the afternoon-7 points of time formed by the chain sales. But this method of joint sales is not suitable for any time and any occasion, simply stripping the background itself, talk about data mining is a very broad thing.

2, you think, Alipay data and Taobao data what is different?

I do not work on Taobao, so it is difficult to fully understand the data in Taobao. In simple terms, Alipay's data is very wide, it is results-oriented, showing the buyer's last move in the transaction, and Taobao discusses the impact of its purchase of a number of data, is the process of data, its data deeper, more subdivided.

3, as a product of the data analyst, according to the reason you should be more interested in consumer purchase and process data, why choose Alipay This result-oriented transaction data analysis?

Alipay also has its special advantages. Personally, there are several reasons to choose a company for data analysis, first, the company's high-level understanding of the data and the degree of attention; second, the company's data is large enough to be rich enough to match your own research direction; third, the company's culture and is a personal character matching, these three points Alipay are consistent.

4, you personally think that data can help sellers solve what problem?

In fact, the core of the data is to simplify complex issues. The success of today's data mainly depends on two aspects: the first is from the time, the timing of the data can be in the time you need it most, and secondly, from the technical level, the technical threshold of the data can be reduced. If you can give your users 2 seconds, just press an arrow to see the data he wants to see, and the data is more valuable.

5, as a product of people, you look at the angle of the data and pure data analyst what is different?

From my point of view, I think people who don't understand business don't talk about data. Because any data should start with the problem. For example, before you use data http://www.aliyun.com/zixun/aggregation/7432.html > Solve problems, first ask yourself a few questions: what is the problem (what is the problem?). Who (user who); Why me (why do I do it?) Why now (why do you do this?) What Scale (user layer)? These questions, if all are yes, then this product must be worth doing.

6. If you are the CEO of Alipay, what data do you care most about Alipay?

It depends on the time you mean, such as week, month, or even year. If your question refers to Zhou Du (week) sensitivity and my time is only 10 minutes, my answer would be: first, new/old users to pay the success rate; second, the number of users of the week and the recent peak comparison; third, the top ten business volume of the highest payment scenario that is beyond my expectations. The list of the categories of complaints filed last week by merchants and users.

7, now many sellers will talk about PV.UV and conversion rate, do you think this is the seller should be concerned about the data?

I'm not a seller, but the answer to this question is: obviously not. Data is required background, not any category, any level of sellers he is concerned about should be called the flow and conversion rate. For example, some time ago, the most concern is whether logistics to power, so Jingdong CEO most want to see is the delivery rate of the situation, and if the boss is concerned about the success rate of new products, or to recover a single rate and other data, these data are not utopian, but through precipitation and matching the seller's own development background. So certainly not all sellers at any stage care about the data are the same.

8, you think as Taobao sellers, how should the use of data?

Sellers should learn to focus on search data (Buyer demand), rather than transaction data, such as a women's clothing sellers, you enter the "new", you will find that, in fact, as early as March 11, should be spring discount, if you are sensitive to search data, it is easier to find business opportunities, Instead of just staring at the so-called transaction data. Note that 90% of the data that affects you is not necessarily in the station.

9, if you are Taobao sellers, you will pay attention to what data?

If I am a seller, I am concerned about the data has two latitude: first, the new user from that channel to find me, see what? Bought something. and second, the retention of the stock user.

10, you think, a company or a seller, how to use the data reasonably to develop KPIs?

Many of the company's KPIs are focused on business goals and are rarely user-oriented. In fact, better KPI orientation should be user-centered. We often say that users are important, but how important is the user, those who are more important to you, can be quantified? In fact, to know the user's perception of you just ask a question can, users lose you, he will not be upset? For example, lost QQ password, users will panic, no Alipay, the impact on users? From this point of view, nature can find the answer.