"Double 12" causes the promotion fatigue the electricity quotient innovation does not give the power

1th page "Double 12" causes the promotion fatigue the electricity quotient innovation does not give the power

"Around" "double 12" promotional activities have officially come to the curtain, Taobao launched the "double 12" crazy promotional activities are the most interesting, other big guys are also recount, although the popularity is still very high, but it can not be compared with the "double 11", basically did not appear price war situation. Consumers are also not enthusiastic about the situation. Due to the lack of price war as a core competitive means, the influence of many household appliances is far weaker than "double 11". From 618 to 815, "Double 11" to "double 12", too frequent "price war" has made many consumers have a promotional fatigue, the price war increasingly numb. Moreover, during the promotional activities, individual electric dealers have also been the explosion of price promotion and other "long-standing" problems. And after a number of "price wars" netizens have also trained the "eyes", the electricity merchants to promote the exact benefits of the geometry they have their own judgments. There is a netizen to buy when the sale of goods and physical shop contrast, found that some products also did not price a lot, but also a part of the Netizen said already saw the sale of the business, but is the first price and then reduce prices, really can buy the goods or a minority.

As the champion of the "Double 11", in the "double 12" Zhongtian cat low-key a lot, Taobao abandoned over the years to discount the way to take the buyers and sellers tongue-tied two-way play, according to pay Treasure an insider's statement, "according to everyone's concern, by the buyers themselves to seek concessions." More is to explore the interest of trading. "But in my opinion, online shopping is not in the market to buy vegetables, is the pursuit of a quick and convenient transaction, Taobao has added this way to the event, trying to improve the" user experience "is not very sensible.

The "double 12" Beijing East stressed that no longer play price war, but a big play care card. Jingdong Mall announced before the beauty dressed in angel clothing door-to-door service has been launched yesterday, Beijing East in the north, on, Canton, Chengdu and other four to send nearly 40 "Love Angel" door-to-door, but also sent 360 Yuan Jingdong gift coupons.

With Taobao, Beijing East does not mention price war, Suning easy to buy this fan launched the "Alternative price war": Love and Public welfare. Its launch of the "Million goods for love 0 yuan purchase" activities are fully launched, users pay the goods, you can get the same price rebate coupons. Its participation in the merchandise has been extended from the full 300 yuan to part of the 3C of large household electrical appliances, the acquisition of the Red Child site is also involved, covering the washing, supplementary food, children's bed, toys, food, makeup, maternity clothing, children's clothing and other nine categories.

Compared to the previous two, Gome's promotional page to do "aboveboard." In the home that shows that there are department stores, large household appliances, 3C digital products, kitchen, computer office, sports outdoor, such as the six major channels of merchandise is being promoted. And this carnival shopping week return activity is not to force, everyone electricity full 2000 yuan 226 yuan, minus the money has a "nowhere" feeling.

Xun this seems to be in the price of a larger discount. Xun Network related people to the author that Xun has started to put value of 50 million Yuan coupons, including mobile phones, digital, home appliances, automotive supplies, daily necessities and other commodities, will be sold to 50 percent-80 percent of the price. In addition, Xun also put hundreds of billions of dollars online under the market promotion.

But on 11th that night around 10 o'clock, Xun net iPad4 (16G WiFi version) Price of 2568 yuan, and the official website price is 3688 yuan, cheaper than the official website 1120 Yuan. NET friends have to order. The author heard the news, immediately login Xun network, and successfully submitted orders to order a IPad4, payment method for "Cod", and soon the page display order through the audit, has been in the library status. But this morning I found that the status of the order changed back to the "audit." Then I immediately contacted the Xun Network customer service. Customer service responded that the 11th night due to shop system errors, resulting in the Web page on the ipad price anomalies, is not a man-made problem. At present, Xun Network is studying the solution, it is likely to use the gift coupons, send points and other means to compensate consumers.

"Tumelody", who experienced the same encounter, said angrily on a micro blog: "I don't expect to buy such a cheap iPad4, but look at other people's Best Buy, China's electric dealers always lack integrity!"

In this respect, a firm Wang surname lawyer said, the Electronic business site orders show "Audit through", on behalf of both sides of the contract was established, the seller should perform the contract, the following single price sold to the buyer. If the seller wants to rescind the contract or adopt a compensation measure, the buyer must obtain the consent of the purchaser. The netizen encounters this kind of situation, the consultation cannot have two kinds of ways to defend the rights: complains to the consumer association or sues to the court. ”

According to the latest data released Taobao, the "double 12" the same day the turnover reached 4.38 billion yuan, only "double 11" of one-fifth, of which women's products exceed 1 billion, household products 500 million, 3 C Digital 480 million, men's super 400 million, mother and child products 370 million, footwear more than 300 million, cosmetics more than 300 million, underwear more than 220 million, the global purchase more than 130 million, localized life services 80 million, Taobao take-out 10,000, film tickets 10,000. Before the author, other electric dealers have not released sales data.

Editor's point of view: frequent promotional activities to make the vast number of consumers exhausted, although many electric dealers have not announced the performance of the day sales, but many netizens reflect this time "double 12" promotional discount strength at all do not "double 11" to the big, some so-called 50 percent discount is basically a gimmick. I think that the next there are Christmas, New Year's Day "double egg" drama, so this time "double 12" promotion of the final results believe that we already know. And the electric business only has always take the user experience as the core, through the personalized commodity, the characteristic service, in "The quality" leads, can truly retain the loyal user. Also hope that the vast number of consumers can be rational consumption, line online under the around, see the coupon terms of use, in front of the big promotion, do a smart online shopping family. At the same time, learn to use price comparison software, compare reputation, to find the real price.

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