Drop a taxi next: deposit to the "drip treasure" financial, you can take a free taxi

Drop a taxi recently received 700 million U.S. dollars D-round financing, the investment by Temasek, DST, Tencent-led, is China's internet unlisted companies, one of the largest single financing. After this round of financing, drop by taxi "mobile internet, let travel better" "mission" brand.

According to the previous disclosure, the drop of vision is to create a multi-terminal travel platform, which covers taxi business, car business, with the city logistics, mobile retail, intelligent public transport and many other services. The meaning behind the platform is to expand the mobile payment channel by platform effect, Lau, chairman of Tencent, said, "Tencent's cooperation with drip-drop is fully expressive of synergy." On the one hand, drip can connect with our huge users. And we can provide users with the best quality social and mobile payment experience. ”

Domestic mobile end of the demand for taxis in hundreds of millions of yuan after the war is maturing, mobile payment scene is gradually improved, the need to trigger the mobile end of the taxi service to become the big giants scramble to snatch a piece of fat. In a round of burning money competition, drop to occupy more market, to do enough car rental extension and peripheral services, improve the impact of the platform and attract more portals, the need for Internet financial innovation, enhanced mobile payment scene, drop the future can play a lot of things:

1, access to financial and taxi services.

As a drop of strategic investors, Tencent and drip can be in financial management and taxi services deepen cooperation. For example, the micro-credit management can be used as the underlying services, on the basis of the opening of "drop treasure", financial management and "drip treasure" account to get through, the user to the money from the financial management pass into the "drop treasure", or to deposit a taxi fee to "drop treasure", you can enjoy the deposit free taxi (of course, with the proceeds of savings to take a taxi, But the proceeds can be paid by drip or micro-letters in advance as a taxi fare. Or you can deposit to the "drop treasure" a certain amount, a taxi to enjoy discounts (such as 90 percent, 95 percent), but also access to VIP members and other senior services, and "drop treasure" in the precipitation of funds, you can enjoy the same income management, In order to two-way drainage, not only the taxi users to the micro-credit management products, but also let the user more reason to choose to use the drip taxi.

2, high-end consumption and phased cooperation.

Now drop and fast are moving to differentiate car rental, have launched about car rental business, with appreciation services to open differentiated market, looking for new profit points. In addition to special groups of services, Drip can also launch the "Long Car" service and carpool services to meet long-term rental demand, improve the efficiency and value of car rental. When the drop has a part of the stable high car rental market, can be combined with the phased consumption, push the taxi phased consumption. For example, an approximate car rental service costs 300 yuan, can be installment, increase consumption capacity and willingness to spend, high consumption people can also give more consumer encouragement. For some cities in the car restrictions, drop can also cooperate with the car rental companies, the introduction of a monthly car rental or annual rental services, and then the installment. For carpool, drops can even be in the taxi software to develop a "nearby" function, to explore the same location has the same road passengers, and can provide carpool reminder services to improve passenger travel rate during the peak.

3, to attract more car rental extension services.

If you want to set up a platform, it is necessary to absorb more rental car extension services, such as driving, learning cars, using platforms and traffic to obtain more profits. Drops of COO Liu have said that the prospect of dropping a taxi is becoming a platform. Drop a taxi to cover taxi business, car business, with the city logistics, mobile retail, intelligent bus and other services. She thought the drip would be to pave the way for a link between the driver and the passenger, providing a better service for both. For example, you can search for taxis and destinations around the relevant service information, with drip for extension service diversion, and these services with the bottom of the micro-letter payment, this is undoubtedly a great opportunity to expand the mobile payment market. Furthermore, if the drip platform satisfies the user on every relevant demand node, this will create a larger closed loop, increasing the user's reliance on the platform.

4, combine the time design to play the promotion game better.

With a huge amount of passengers and drivers of the user, to let users play the value to promote the platform. Micro-letter Red envelopes is a successful marketing case, the current micro-letter and drops of cooperation, users in every drop after a taxi can share red envelopes to micro-trust friends. In addition to the material benefit stimulation, this kind of promotion uses the micro-letter powerful social attribute. Like a drop of a taxi to the game can be upgraded, a red envelope after the use of the red envelope, you can give the bonus bonus points reward, get more of the installment amount to improve the promotion of enthusiasm. Meanwhile, for the spring Festival, Christmas and other time nodes, drip should also design a better game to stimulate software proliferation. Let each user's value be respected and release the maximum energy, is the game design around the purpose.