Fast Money CEO Guoguang: And Wanda's Day, how to go down

Wanda 315 million dollar strategic stake in third party payment enterprise quick Money has come to a close, and the two sides will cooperate deeply in the fields of Internet finance and so on. Quick Money CEO Guoguang recently accepted Tencent Technology interview, talk about why the choice Wanda shares.

Guoguang that there are 3 main reasons for achieving the fast-money choice:

1, Wanda and fast money strategic direction is highly consistent, Wanda in the transformation, the entire Wanda Plaza, hospital line, the interior of all the shop layout, and more and more experience of consumer spending closer, potentially a huge O2O opportunities, and this opportunity is far greater than the opportunity to use taxis.

2,bat flow is very large, mainly on line flow, but carefully see, Wanda line flow is also very large, and is physical, how to turn the Wanda flow into data, into consumer credit, this development space is very large.

3, Wanda has a considerable size of the merchant, its ecological construction health, more than 99% of the merchant followed million for many years, most of the profit, so Wanda Plaza did not open, the lease has been signed, but also radiation to the vicinity of Wanda Plaza, its potential value is very high.

These three factors make fast money in its promotion of financial products, credit products, payment products, marketing products and Wanda Ecological integration is very strong, its payment brought about by the information integration of fast money has a huge use of the scene, there are huge opportunities.

Guoguang that, bat three to O2O landing, from point to ground, more difficult. But Wanda line merchants, offline flow to go to the line, but more and more easy, which runs through the idea is that internet finance should be industrialized.

And Wanda cooperation is fast money in the Internet financial industrialization take the first step, fast money the second step is, hope in 2015 with the Wanda mode of cooperation as a model, online and offline vertical subdivision of the field of replication with Wanda's slightly sexual cooperation.

Mode extends beyond the Wanda system

Wanda is in the fourth transition, the main thrust of the asset model, Wanda to O2O and the Internet financial sector of the transformation of a key link is to pay. Wanda Strategic holding fast money for the development of Wanda's entire group of significance.

Wanda Chairman Wang in the recent Wanda annual meeting said that the whole group to provide support for the development of fast money, not only Wanda Electric commercial fast money to pay, Wanda Plaza merchants also need to use, business management company to a family to talk about mobilizing them to use fast money.

Wang also revealed that the main development direction of fast money is not payment scale, but internet finance. Wanda Financial Group was established in the first quarter of 2015. In the year to buy 1 to 2 financial companies, the Financial Group framework set up.

So, what kind of role does fast money play in the Wanda financial system?

Guoguang to Tencent Technology, fast money in financial management, credit will become a Wanda financial services, especially in the internet finance is the core part, let Wanda Finance plug the Internet wings, but also for the outside of the ecological services.

Guoguang pointed out that merchants concentrated in Wanda Plaza, the future does not need to bank loans, through the fast Money can be, Wanda consumer credit can also be completed through the Internet finance, these are very direct data by way of completion.

Its operational logic is that the fast money and Wanda in the country's real sense of scale integration, sales category and payment information integration, such as user consumption when there are 2 small tickets, a representative of the purchase of goods, one is UnionPay's small ticket.

The future of these two information will be integrated, fast money through the consumer habits in depth data mining, to solve the traditional merchants face a huge problem: merchants to buy traffic, buy more customers flow, but do not know where to buy.

Fast money through the payment of large data analysis can help businesses solve a lot of problems, information output whether in the B-end or C-end, can be derived from the credit consumption, for the merchant's credit products, merchant credit products come out after the development of financial business.

In the traditional offline retailing industry, not only is Wanda in the transformation, other enterprises are also in transition, Wanda mode exists replication, Guoguang pointed out that Wanda and fast money This mode of cooperation can also be replicated to other industries, in the Wanda system there are huge opportunities.

This is precisely the guoguang mentioned in the Internet finance should be industrialized thinking. Guoguang that the Internet is not the most advanced thinking. The combination of Internet thinking and physical industrialization creates new DNA that will erupt into greater power.

Guoguang said that Wanda is operating on the ground entity, but Wanda built the ecology of Internet wings, the O2O on the competitive advantage can not be underestimated, this model is characterized by integration, both to draw online business DNA, but also to absorb traditional business DNA.

Don't worry about fast money leaking data

However, both online and offline, payment is a very crucial link, mastered the payment, the basic understanding of a business real operating data, most companies do not want to disclose these data, more worried about their real operating data leaked.

That year Jingdong and Alipay reached cooperation, however, in the acquisition of large capital support, rapid and big, Jingdong quickly cut off and Alipay cooperation, instead of relying on the acquisition of Third-party Payment Enterprise network Silver Online, then, fast money to copy Wanda mode is feasible?

Speaking of this issue, Guoguang said, the third party payment industry is highly regulated enterprises, if the fast money is a very small enterprise, may do this thing, but the fast money already is a large-scale enterprise, the word of mouth and service is very important.

More crucially, the essence of business is making money. Fast Money can provide partners with unique value of products and services, so that these enterprises realize that payment is not its core competitiveness, not worth the cost of spending so much to build a third-party payment enterprise.

Guoguang pointed out that this is a profit of 1 yuan and earn 100 yuan of the difference, fast money very early in the insurance industry encountered, no one is willing to put their own data to another. But if fast money violates confidentiality rules, the entire industry may be lost. The core is the value of judgment, if Alipay brings greater value than the data on things, Jingdong will still use Alipay.

Wanda Strategy after a stake in the fast money, there is a question of the voice: Quick money to sell control, whether the price is too cheap.

When it comes to this issue, Guoguang said, valuations are not a core concern for the fast-money management, and if the management team wants to cash in, it could be a very high price. But what Wanda really attracts is that both sides will build a new ecology.

Guoguang that the O2O plus Internet financial model, which is based on experiential consumption, can challenge or even surpass bat's ecological environment for a certain period of time, and that its future valuation of fast money will bring unprecedented opportunities.