File 28th is on the ground!

"File 28th is going to land!" "Medical insiders said that the 28th document, that is, May 28 this year, the state Food and Drug Administration issued the" Internet Food and drug management measures (draft), the method is generally considered to open the medical electricity business gate.

"The paper is expected to fall in October this year, and with the refinement of the matching policy, we estimate that 30% of the 1 trillion prescriptions will be reflected on the line, that is 300 billion." One medical insider told the Economic Observer.

According to the news, the State administration of medicine has been studying the first batch of online prescription drug category.

A carnival of capital is slowly kicked off!

Coincides with this time, to Ling Pharmaceutical announced that the platform will be officially online this month 28th, the actual operator of the Shaoqing is almost on the drums.

Half a year ago, to the ridge pharmaceutical industry to spend 50 million and high pay to dig off the Shaoqing of the power business, then brought to the pharmaceutical industry a subtle but strong signal, "pharmaceutical companies involved in the electricity business will form a revolution." Before entering the Ling pharmaceutical industry, Shaoqing is the marketing director of the pharmaceutical city and is busy consulting with the Drug Administration on the feasibility of a third-party platform for the sale of drugs, as well as the proposal to submit a prescription drug online.

Time flow to this time, the electrical business, the pharmaceutical industry has become a hot business. "We are vigorously nurturing three new forms of business, health care, capital finance, and E-commerce," he said. "Not only the Kwong Pharmaceutical Chairman Li Chuyuan that the electricity business will be a big market in the future, the Pioneer, Connaught and other major pharmaceutical companies are already in the layout."

The electric business dream of the ridge

From 28th less than a week, Shaoqing hand busy opening, one hand busy variety online.

According to his idea, to Ling Medicine Health City All 8,000 varieties, sell their own goods, but also to sell other people's products.

The business sector is divided into two businesses, the business-to-business platform to do health products, and business-to-business help others to do drug distribution.

Two warehouses in Shijiazhuang, add up to nearly 5000 square meters.

At the moment, Shaoqing in the hands of the electric business big chess, so many pharmaceutical industry enterprises envious.

It might be a hazy concept to explore the temptation of electricity dealers to drug companies six months ago.

At that time, drug companies have to enter the concept of the big health industry, but sales channels, terminals have become a momentary confusion.

Although the State administration of drug control for the sale of drugs on the Internet some loose, will be the first pilot brand issued to the Hebei third party medical platform 95095, but this is a small number of such electrical business.

Subsequently, the so-called domestic first medical third party platform 800 parties also obtain this permission. Recently, a number of stores also received a third party online drug licensing.

With the passage of time, the concept of the electric business revolution of pharmaceutical industry enterprises became clearer.

"From the first almost no more than 95095 of the flow of bedding began, to the professional medical platform, and then to the mass consumer platform, the door is not only slightly open, already can be pushed by hand." "The industry feels the floodgates are open, and it feels the cautious, strategic pace of regulation," said one person at the Stone Medicine Group. At this point, the industry's strongest idea was to seize the market.

Perhaps this is a market that pharmaceutical industry companies have to occupy.

With the advance of health reform policy, China has put forward the strategy of "disease first cure", which is to prevent the occurrence of diseases, so as to reduce the increase of the medical expenses of patients and the state.

Health care, that is, the residents of their own health care, health products to help achieve the goal.

tasly, to Ling Medicine, Canton Medicine, divinity and other pharmaceutical companies Wenfengerdong, change the industrial pattern, accelerate the development of large health sector.

such as tasly to build health wine, functional food, Canton Medicine to Wanglaoji launched a large health industry pattern, to the ridge pharmaceutical Zin Liwang, American ginseng Soft capsule products ...

Great health is the future, has been in the development strategy of various enterprises to form a consensus, but the concept of how to achieve rapid market health, enterprises are somewhat confused.

Time pushed to the second half of last year, the electric dealer is only by the traffic to sell daily necessities, marginal medicine platform. Therefore, the electrical business has not become the target of many pharmaceutical industrial enterprises.

Shaoqing, who had been the director of marketing at the Beijing-East City, felt that rapid growth would change the retail pattern of pharmaceuticals.

2013 year round, although the size of the pharmaceutical electric power is 4.26 billion, accounting for the entire electricity quotient of less than 0.7% of the share. But compared with 2012, the total size of the pharmaceutical industry 1.66 billion, and 2011 400 million, 2013 average value-added more than 200%.

Shaoqing said that the industry forecast 2014 annual total sales of drugs will reach 6.8 billion.

"This is definitely a fast-growing industry," he said. Li Chuyuan, chairman of Canton Pharmaceutical.

The market is also in the eyes of the drug companies bright.

At this time, pharmaceutical companies layout medicine, health dual development, facing the embarrassment is unable to occasion medicine channels.

At present, the total sales of drugs 80% in the hospital, the major enterprises, although the cost of tens paved the mature channels, but these sales staff can not move health care products to the hospital. Hospitals only sell drugs.

"Electric business platform is set sales and publicity in one platform, with a burst, so the electric business platform to develop a large health section may be a good choice." "For enterprises to develop electricity, Shaoqing that companies occupy a very high growth rate of the market is a congenital nature, the second is the slow growth of retail pharmacies in the background, the use of electricity to do" big health "may be a wise choice.

In the case of economic figures, although the ridge medicine industry is spending 50 million, the amount of capital saved is staggering in the context of a 50-person Corps team.

such as a large drug companies laying retail channels, the national 430,000 chain pharmacies, if 100,000, a person to the maximum load per day to complete 20, a person one months of the cost of 10,000, to 5000 people work at the same time, the cost of each month about 50 million.

If moved to the line, the total injection of 50 million, covering will be China's 90% netizens.

Perhaps, this is also to spend 50 million of ridge medicine, digging Shaoqing from the Corps team's root cause.

After the trajectory changes,

Big health sales channels force pharmaceutical industry companies to find new continents.

The landing of document 28th also lures them into a new round of revolution.

May 28 This year, the National Drug Administration issued the Internet Food and drug management measures to solicit opinions draft.

For this document, the industry interpreted as the pharmaceutical electric business of the spring is coming.

The business information about this document is that the chain-store enterprises may also sell drugs on the internet, such as pharmaceutical industry enterprises. At the same time allow the third party logistics distribution.

In 2010, U.S. online drug sales amounted to $170 billion trillion. At present, China's relatively small proportion of the United States, so the introduction of such a new deal, the industry interpreted as an opportunity, but also the rapid development of pharmaceutical e-commerce, pharmaceutical commercial sales channels to change the imminent signal.

Another policy, along with the 28th text, is to sell the prescription drugs on the internet, which means a gold door is slightly open.

2013, China's drug sales were 1.3036 trillion, if the prescription drug accounted for more than 80% of the calculation, a rough estimate of 1 trillion.

According to industry insiders predict, if the prescription drug opened, 30% of the amount will be reflected on the line, it will be about 300 billion of the market.

The solicitation of this opinion was concluded on June 28.

According to industry sources, with the collection of opinions, although there is a certain controversy, but the release may be the trend. Now, regulators are already studying the first batch of open medicines. These drugs will be mainly used for chronic diseases, these types of drugs for patients with long-term drug use, drug risk is lower. "We estimate that document 28th will fall in October," he said. "Shaoqing said.

With the landing of this document, prescription drug network sales as a supporting policy will also be introduced.

Drug companies a trajectory of interest pattern revolution will be born.

China's chronic disease trend is grim, according to a medical statistics show that 50.1% of the people in China is the early stage of diabetes, that is, two people are the early stage of diabetes, 18 years older adults have 11.6%, the awareness rate is only 30%, the use of drug treatment only 25.8%.

As the disease changes, most people will eventually enter the treatment period.

These people will seriously waste the limited service resources of hospitals if they prescribe medicines for hospitals.

Some people in the industry joked that perhaps China's medicine will be separated from the online sale of prescription drugs. The implication, the online sale of drugs, almost in the context of policy development to form a certain.

And the change of the sales trajectory, naturally led to the original interests of all parties to the pattern of division.

Pharmaceutical industry companies want to control their own electric power, not only the mastery of the terminal, but also the interests of the maximization of changes in demand.

such as a ridge of the pharmaceutical industry ginkgo biloba leaves, ex-factory price of 5 yuan, in the channel unchanged before, according to market rules, sold to the hospital, through the intermediate circulation of the changes in the drug to 11 yuan.

And the factory to chain pharmacies, the ex-factory price of 6 yuan, through the provincial agents and distributors to increase the price to 9 yuan, pharmacies to increase the price of 2 to 11 yuan.

In recent years, hospitals, pharmacies in the market competition, perhaps the factory price is almost the same medicine, the final sales price is the same, but without exception is the intermediary benefits always exist.

In this chain, pharmaceutical industry enterprises 15% of the profit has remained unchanged.

At present, the medical reform policy requires zero difference rate to sell drugs, in the premise of the drug does not make money, the hospital to open up new outpatient capacity may be more favorable pattern. It is the demand of medical service to improve the number of outpatients and to reduce queue-time.

And if through the online pharmacy remote consultation, online orders, express to the door, this sales track changes, both convenient and benefit.

such as from the Ling pharmaceutical industry and other enterprises, an ex-factory price of the original 5 yuan of medicine, moved to their own online to 10 yuan sales, reduce the market price of medicine at the same time, their profits will also be doubled.

If a one-month drug sales reach 50,000 boxes, the profit will reach 250,000 yuan.

For enterprises, their mastery of terminals at the same time improve the profitability of the enterprise, is clearly a new continent.

In the back of the continent, the Chi market is gradually being pried. At present, not only in the busy development of E-commerce, Xian Pharmaceutical, Hunan Connaught has also been on the way to the layout.