Gartner expects personal cloud services to be widely accepted in 2015

By the end of 2013, the consumer cloud service for access to Web content will be integrated into almost all Internet consumer electronics, up to 90%, according to Gartner, a technology research and consultancy firm.

In a Singapore technology industry executive briefing, Gartner Executive vice President Andrew Andrewjohnson that the advent of personal cloud services reflects the consumer's "4S experience", where consumers are willing to seamlessly store, synchronize, Streaming accepts and shares (four words begin with s) the contents of their device or platform.

"Personal cloud services will accelerate in 2012 as consumers learn how to use new services on their devices," Mr. Johnson said. As cloud services become part of people's lives, device vendors and platform providers must integrate cloud services to win customers in 2012 or risk being replaced by competitors who can provide those services. Brands must span a wide range of devices, platforms and services. ”

According to Gartner, personal cloud services allow consumers to seamlessly store, synchronize, stream, and share multiple Internet devices via the Internet, such as smartphones, media tablets, televisions, and PCs. Consumers have started using cloud-based services as part of their digital ecosystem thanks to services such as Netflix, Google Apps apps, Amazon Music, Microsoft's SkyDrive and Apple's icloud. In personal cloud services, such as a TV program can be watched, saved, or restarted by multiple devices.

"Personal cloud services are not a new concept, but a refinement and diversification of consumer services," says Mr Johnson. Online backup and synchronization companies started offering personal cloud services a few years ago. However, a huge change has taken place in the past few years-with the increasing use of mobile and portable devices, the internal storage space of such devices is limited and heavily dependent on cloud services. What is the difference between a personal cloud service and the previous service? The main is that it can carry out the required storage, synchronization, streaming reception and sharing, so that consumers can more flexible choice of equipment and platform.

Gartner estimates that consumers will spend $2.2 trillion trillion on digital technology products and services in 2012, accounting for about 10% of the average household disposable income. By 2015, global consumers will spend 2.8 trillion of billions of dollars on internet-connected devices, the services that run them, and the content they transmit through such devices.

But Gartner says growth is not the only chance.

"In this section, market dynamics will cause some markets to collapse while creating other new markets that will earn more revenue," says Mr Johnson. Consumer electronics devices, services, and content providers must be prepared for risks that may change their entire business model. Personal cloud services will force technology providers to rethink not only how to approach the market, but more importantly how to define the market. ' Emerging ' and ' mature ' markets cannot be used to refer to market segments. ”

However, traditional storage will not disappear overnight, but consumers ' personal cloud services will be enhanced. Gartner predicts that personal cloud services will be widely used in 2015, but less than 10% of consumers will use cloud services as their primary storage in the 3721.html ">2014 years."

(Responsible editor: Lu Guang)