How to deepen Business business-to-business Platform Service (exclusive interview with Huaqiang Electronic network)

This year, has published a number of business business-to-business platform for the future of the discussion, operating trends and other articles, but also received a number of business-to-business platform operators of some concerns and inquiries, which ask the most questions are not only the Business-to-business platform how to make money. In a professional sense, it is how to design and plan business-to-business platforms for products and services. In my reply, 80% replied: I need time to understand the industry. Because if I do not understand this industry, even if I am very proficient in the Internet, I can not help you, to provide more business-to-business business thinking and profitability model.


may be asking, so far, online trading is already very popular, why does the trade of business-to-business platforms not appear convincing cases? I think there are two main reasons: the amount of 1/b2b trading is relatively larger than that of personal consumption, and the higher the risk. So trading on business-to-business platforms is not easy to promote. Here, also involves the transaction related Enterprise's trustworthiness question. Obviously, we currently see, business-to-business Platform of enterprise integrity products flying, but the trading volume is still no improvement, reflects this reality. If business integrity can be bought with money, can you convince people? 2/Generally, the current operator of Business-to-business platforms, either focus on the understanding of the industry, or focus on the understanding of the Internet, but not very good to combine the two effectively, so that the traditional industry companies very homeopathy for the use of Business-to-business platform services, and rely on business-to-business platform products and services, Improve the efficiency of their business and improve their performance.


The two, the fundamental or 2nd, the integration of the industry and the Internet. The higher the degree of integration, the higher the dependence and trust of business-to-business platforms, the easier it is to guide, promote and trade enterprises on the Internet.  But how exactly should they be combined? Recently, visited Huaqiang electronic network General Manager Yi, talked about Huaqiang electronic network launched the latest "Huaqiang Treasure" service. "Huaqiang Treasure" business is the embodiment of this online and offline business integration. "Huaqiang Treasure want to do, is the use of mobile internet technology, with a terminal equipment to get through the collection and order system, the transaction information flow and capital flow synchronization management." "Zheng Collectively, Huaqiang electronic network is the purpose of how to help customers big business, and traditional POS compared to the introduction of the Logistics POS solution with courier information and capital collection and unification of two major highlights." These two ways will greatly shorten the electrical goods to the payment of cash recovery interval, small logistics enterprises credit problems will be solved. The purpose of our project is to help merchants to solve the security and timeliness of collecting money issues, while helping express delivery company to achieve the digital management of information. "Logistics POS Strategy" mainly includes the Logistics POS collection scheme and the investment of Electronic Business logistics information System. Zheng General Introduction said. "Huaqiang Bao through the realization of POS card, express information services in one application, the introduction of integrated credit card and waybill information management functions of POS terminal equipment, the realization of electronic business funds and logistics information real-time matching. Solve the bottleneck of Nieder to payment, and fully layout the collection business. Huaqiang Bao online only a few months time, the cumulative number of 9,428 merchants have used the express courier collection Services, more than 17900 orders received. "This is only huaqiang north of a real business district trading data, visible market demand is exuberant." With the Treasure Collection entity store in "China Electronic First Street" Huaqiang North officially opened, Huaqiang PO Line Logistics POS Collection scheme and online Electronic Business Logistics Information Service system is steadily advancing. Zheng always stressed that Huaqiang treasure plan in two years, will be based on Huaqiang electronic network users, and in the nationwide laying of 20,000 POS terminals, by then, so that more merchants can enjoy the convenient service of Huaqiang treasure.


Solemn point of view: "Huaqiang Treasure" service connotation is actually integrated offline logistics and offline collection business, through the online information collection, the line of services linked up to be tracked and monitored. Industry users, whether online or offline, can easily use Huaqiang Bao service, choose the most cost-effective, worry logistics company distribution, and with the offline POS machine receivables, so that the industry users to reach the transaction after the payment process is no worries. All operation flow, process are transparent, clear, can be directly viewed online. POS Machine's offline collection service makes it more convenient and safe for enterprises to collect money without being staffed. Huaqiang Bao Services in the national electronic components of the most intensive transactions in Huaqiang North region set up offline customer service centers, services around the industry users. "Huaqiang Treasure" service is the industry of business-to-business services close to the line of traditional trading model another attempt. Each state point of the offline trading process corresponds to the service status on the Web, and industry users can accurately know the status of Goods (logistics) and cash (cash flow) by tracking the flow of information online. Moreover, the cash flow through the POS payment flow, especially suitable for cash transactions in the electronic components industry, so that transactions more convenient and safe. "Huaqiang Bao" service to enhance the industry members of the Web site stickiness, guide members online transactions, have played a very positive role in promoting.


answer may be here, business-to-business platform operators should be good at discovering the real needs of industry users. To be profitable, we must first understand the needs of industry users, understand the current trade patterns and rules of industry users, and then provide valuable services to the industry users, so that they can charge, the platform will be profitable. That's jargon. Specifically, the line of work mode (mode) of learning is also an innovation! Operators if you can not really understand this, if you are dazed, lost direction, may wish to learn about Huaqiang electronic network, first online restore line under the service process. Bring the service on line closer to the offline mode.   At the very least, such services can be more easily accepted by industry users, and as a starting point, leading industry users to more business processes online, and even to guide online transactions. Related reference article: (Search oneself blog) 1/b2b Platform's industry foreground and profit pattern design;


2/From the product view of Business-to-business platform industry development trend;


3/From Alibaba and other companies quarterly bulletin, understanding the trend of business-to-business platform;