How to promote targeted Web traffic

Not only do you want to increase traffic on your site, but you actually want to get more target audiences (target customers)? There are a lot of reasons for this, even more. Then I will be specific to this article as you explain.

What is precision flow?

The difference between a target visit and a regular visitor is that the target visitor has a clear purpose in mind, while the average visitor is aimlessly browsing the web.

Target visitors are looking for ways to solve problems because they feel they can find a solution (product or service) on your site so they can browse your site. In other words, a target visitor browsing your site has a clear intention.

Let me give you a few examples to help you understand the difference between them:

People who search for "filter coffee machines" in Amazon are more likely to be converted (i.e. more likely to buy things) than people who see the latest products on Amazon.

Similarly, from my (original author) experience, in this site search "SEO packages for Sgt Business" people than to see the blog more inclined to order.

Why do you need target traffic?

Elevation conversions: From the above example we can easily see that you need target traffic, because it can bring you high conversion, but also improve your NET membership income (if you put ads on the site), because the target visitors more easily click the products they are interested in.

Improve readers and mail subscribers: If you can manage to make your target visitors happy with your articles and website experience, they are likely to revisit and subscribe to your email.

Increase the share of social media: target visitors share something they enjoy with their Facebook or Twitter. If something solves a person's problem or satisfies your needs, you will certainly like it. I do not have the data to support the idea, but it is understandable.

How to improve your site's target traffic?

In addition to traditional channels (e.g. search engines and social media) there are many other ways to improve your target audience. But let's take a look at how these two channels provide you with targeted visitors.

Search

Both paid and natural search engine traffic has a high purpose because people are purposeful with search engines. I can judge their target customers by the keywords they use to search. For example, people who search for "weight loss" tend to find basic information about weight loss, while those who search for "best dieting" are looking for something more specific.

Focusing on long tails is the best way to improve your target traffic from your search engine, because people use 2-3 words in the search box to show that he's looking for something specific.

Social media

It is not entirely wrong to assume that the latest social media traffic is not a goal. Dramatic changes have taken place in recent years. Mainstream social media (Facebook,twitter,piterest and Google +) are promoting their algorithms to make social media more purposeful.

For example, Pinterest recently put forward a feature that when you pin a thing you can see what's relevant and what you have previously been PN, which greatly improves their relevance because they are close to what you like.

Also, as an example of your search for new people on Twitter, you can use a variety of tools to refine your search and find people who find specific backgrounds and other conditions. In other words, there are many ways to find users who are suitable for your site or business in a large number of Twitter users.

Similarly, when you advertise on FB, LinkedIn, or Twitter, you can send your ads to designated people to target your activities.

Mobile traffic

Although this is similar to the search engine traffic mentioned above, it is worth noting that if you want to get accurate traffic on your phone, you have to have a friendly mobile site, otherwise you can't let users see you on the phone.

Google is very strict on mobile phone search, so if your site can not be on the phone to achieve optimization requirements or more accurate

, then Google search results will not have you, in mobile phone search you will not achieve a good ranking.

Mobile Local applications

This may be novel for many people, but mobile local apps can bring accurate traffic to your site, let me explain why.

A mobile local application (whether Android, Crazy or WinDOS) is uploaded to the mobile app harsh, and the user has to do something (search on a desktop or mobile phone) to download it.

In fact, users are searching for specific things to meet their conditions, and if you can manage to meet their needs you will win the customer (if you are shopping) or the news reader (you are the article publisher).

How to get accurate traffic to your site by moving local apps? In fact, this is more difficult than making an app and uploading the app to the mobile phone market. You have to think about which app to make, how to promote your app so that it's not quiet millions of of available apps, and most importantly, how to get mobile app users to your site.

I will try to explain the wind problem with a real example. Caloriesecrets.net is a website we run, and we have developed a local Android app for this site that is now available for download in the Google Play Store.

This app is called "How To Lose Weight" (the following explains why this name) has been about 250. 000 downloads more than once. Website benefits a lot in particular:

More accurate readers-people who downloaded the app came to our site via their cell phone or computer because they were interested in the topic of body and weight loss.

More social media followers-people like to use social media on their phones, and they use social media to separate articles on apps.

More ad revenue-apps have mobile ads, which will create an additional monthly revenue by leveraging existing site content.

For mobile sites and sites to bring more access to the hand-from the site traffic data can be seen in part from Android app.

Read the answer to the above question and explain how it works.

What kind of app are you developing? This extensive application provides users with useful and valuable information so that they can have a motivation to download it. Depending on the class of the site, the application can take advantage of the functionality and provide a different experience for the user, or the universal phone feature gives them a choice to come to the website article.

How to promote your mobile apps?

In the search engine store: There is a feature in the mobile phone market that allows you to search for downloadable apps. One way to improve visibility in its search results is to follow basic search engine rules, such as providing titles and descriptions that include keywords that people use to search for applied research.

You may have noticed that this application is called "How to Lose weight" instead of calorie LSA. This is purposeful and no one will search the App Store for "calorie LSA", but there are a lot of people searching for "how to lose weight."

Therefore, one of the ways to promote the application is to take a meaningful and include people often search the name of the keyword.

Another way is to spread your application through your website (such as writing articles about it, and downloading buttons at the top, bottom, and side of the site).

If you have a mailing list, you can also brief and notify the user.

Finally, social media may be the quickest way to get people to know about your mobile apps, and targeted FB activity is one of the best solutions.

How to get more access from app? When a new article is posted on the Web site, our Android users are alerted by Andrew's notification that a small icon will appear on their phone or on a computer screen.

This works well because they are sure to see it (don't forget the average person will see the hand 110 times a day!) And this is a push reminder-meaning you will find you even if you don't ask for it.

We know someone must have installed the app on their phone because they like our article. When someone notices that reading is related to an article (like sharing it with a social media), we know that the user is a target user because the specific actions they perform show their intentions.

When they enter the app, you can use a pop-up message to give them some incentive to visit your mobile site or turn them into your email subscribers or social media fans.

Why do most local applications fail? From the experience of people who try to use mobile local apps as their health advice but have little downloads,

1. Do not give their app a good name – don't expect people to search your company's name in the App Store (unless you're a big brand, of course), but give your app a name that people search for.

2, do not promote-the development of an app is one thing, to promote it is completely another concept. Local applications need a good promotion platform to get the download (Access) volume.

3, App application development is not correct-sometimes developers will build a lot of features, which makes the app difficult to use. The design and functionality of your application should depend on the application you want to achieve.

Content Marketing

Last but not least, content marketing is the most effective way to get targeted visitors. In fact, without an appropriate content marketing platform, it's hard to achieve anything with the technology above.

Content marketing is the flow from the desktop and mobile search engines, creating more social media interaction, allowing mobile users to download devices on the local application.

Summary

Target users are important to a website or online company because they have more opportunities to perform an action (become a customer, subscribe to an email, and share your stuff with social media) than regular visitors.

Search engines and social networks (whether desktops or mobile phones) have obvious ways to get target audiences. But in addition to these, another good way is to use mobile phone for local application. When a local application is designed and promoted correctly, it can be a great source of resources for your high target audience.