How to quickly get started with social media in small businesses

Business-to-business companies advocate the process more than anyone, and the Getit COMMS information Map provides 14 steps for business-to-business social media marketing from goal-setting to effectiveness measurement.

I. Setting goals

Ask you why you need to use social media

Develop your social media goals

Meet your company's business objectives

1a. Get input from stakeholders

Conduct interviews and internal surveys to find out what social media channels can best serve your company and goals.

Where are your potential customers?

Define buyer crowd

Find out how your marketing team interacts with buyers

Decide which social media channel is best for you to connect with buyers

Iii. Definition Impact Analysis

Use monitoring tools to find out more about the future.

Explore buyers ' influence in buying decisions-blogs, partners, even competitors

Iv. Defining responsibilities

Publish the main rules of stakeholder

Create a social media "responsibility Group" around the main rules

V. Build YOUR Channel

Using internal findings and buyers ' personae to determine the channels of operation, such as: Facebook, Twitter, LinkedIn

Vi. Building Your content strategy

Reuse existing resources such as white papers, case studies, pieces of thought, videos, etc.

Identify themes to match key marketing areas

Research and identify related topics by searching brand names, competitors, and Target keywords

Vii. Establishment of indicators

Create metrics based on strategic objectives and monitoring frameworks

Some key measurement targets including scope, speech, emotion, influence, etc.

Measure only those business-related matters

Viii. Custom Channels

Build, customize, and optimize your social media marketing channels, such as: Multiplayer blogging platform, customized Facebook page, and YouTube channel, etc.

Ix. establishment of a marriage framework

Find out who, how, where (what channel) to respond to your information, and the frequency of activities

Stability and timeliness is the key to a well-managed social media marriage

X. Developing social media policies

Based on best practices, what is acceptable, out of bounds indicators, confidential information, business challenges, personal capabilities, etc. ...

Document everything to avoid the grey areas that may hinder marriage

Xi. Publish your initial content

Develop an editorial schedule

Enrich marketing channels with appropriate content

Creating content synchronization mechanisms across social networks

12, monitoring and measurement

Establish monitoring and measurement tools based on previous metrics

13, make full use of the power of the internal network

Take the time to get your team to hone.

Spread, publicize, promote

14, you ARE off!

Analyze, adapt and improve: Adjust any new discoveries to the current process and try to improve through this social media process.

Remember-this is a recurring process

Original: Infographic:quickstart Guide to Social Media for Business

Translation: Quick Start Guide to social media for small businesses