In the blink of an eye, this year's internet circle is not lively

2014 blink of an eye, this year's internet circle is not lively, the Giants have love exposure, there is self speculation, there are people jieduan ... Of course, the most is the saliva war.

One, Liu: Milk tea mm Forget years love

Jingdong CEO Liu is always the most people relish, following the 2012 "Tomato Door", this March Liu was bursting into love with milk tea mm zetian. Two people walk together through Columbia, Nanjing, New York Street, and even burst Liu suspected flower breakup fee 30 million cut off old, and in the Beijing-east listing that night to the tea mm proposal of the news. Although the proposal door could not be staged, but the old Liu and tea mm gossip is also cut constantly in the confusion, has been "new" attracted the people's attention.

Liu once denounced Ma Yun's PR team is two people love exposure "behind the scenes", but the net believes that the former has King, Zhangjia, the existing tea mm, Liu this rhetoric inevitably let people think is "self-deception." Jing Dong in Beijing May 22, 2014 21:30 on the market, the two love was kicked off 2 months ago, it is difficult to escape the suspicion of listing. Jingdong from 2007 ushered in today's capital of 10 million U.S. dollars after the start of a long road to burn money, from a large number of advertising drainage, to the big price war, to subsidize the layout of the mobile end, for all is to attract more users. Use the CEO affair hype, to a certain extent can reduce the cost of jingdong marketing.

Second, constructed: a computer table triggered the electric business war

July 2014, China's richest man Wang son constructed in micro Bo Spit slot, spent 200 yuan in Beijing East bought a computer table but delayed receipt, and questioned Jingdong shop big bully. For a time, the microblog was top of the pop. So there are enthusiastic people suggest Wang Gongzi to buy the east. A language Cheng, one months later, Wang announced will invest in the electric business. Wanda joined hands with Baidu, Tencent, the total investment of about 5 billion yuan, of which Wanda Holdings 70%, Tencent and Baidu each holding 15%.

Shen Network believes that Wanda Group in 2012 set up a "million sinks" of electrical goods, Wanda in recent years constantly digging horns in the electric business sector, and even released million annual salary recruitment CEO news. However, with the Wanda Electric business executives continue to flee, Wanda Electric business development have. Joining hands with Baidu and Tencent to set up electric companies is an important step in the electronic business of Wanda. And for Baidu and Tencent, before the road of the electric business is not smooth, this can with the commercial real estate giant to set up electricity business, the restriction is crazy expansion Ali, for both is a leap of meaning step. However, at present, China's O2O electricity market is still in the early stage of development, the application of a large number of homogenization, in addition to the traditional advertising model, has not found a profit direction.

Third, Chen Au: The Truth of Entrepreneurship "Rashomon Door"

"I speak for myself" Chen let Poly beauty products quickly become a cosmetics electric trader of a dark horse. Along with the Chen Au popularity and the United States sales soared, the network burst on the Chen Au pioneering trio. The first article for the "VC explosive material Chen Au: Bridges True version of my endorsement of the C Childe" article alluding to Chen Au no products, forged entrepreneurial facts. The first article for the 2005 with the creation of the game with Chen and the platform of the Hui million word of the word, Chen ou innocence. The third article for Forrest appeared: split up when Chen Au request 1 million dollars chat screenshot exposure.

Shen Network that these articles not only destroyed the image of Chen Au is indirectly damaging the brand of Poly-Mei excellent products. After the listing of the United States, spotlight under the controversy has been constantly, recently a number of U.S. lawyers have repeatedly shelled the United States has been a heavy blow. At present, gathers the United States the stock price already below the offering prices, but Chen Au oneself also deep in the public opinion whirlpool. If the Chen Au can not handle this event, Poly-Mei will step by step into the cold winter.

Four, the King freely: on the Luo against the bar

August 2014, Zealer released Smartisan T1 evaluation video, listed hammer phone many drawbacks. Thereafter, "Hammer technology" and Zealer Wang Zi as promised on the shelf. In Youku's three-hour live broadcast, Luo has been attacking Zealer to obtain LEI investment this fact, 69 times interrupted the king freely speak, Wang freely said 138 "OK". The former master the overall situation, the latter is tired of coping. There is also an important reason for the confrontation: Hammer phone before the listing has commissioned Zealer to serve as a consultant, and the test results issued at that time is no problem.

Shen Net that is the king freely ignorant conscience black hammer, or Luo with feelings kidnap users, I am afraid. Although from the beginning knew that the PK Wang freely will lose, but did not think will be abused to pieces. Luo's Hammer, T1 released, has been plagued by a barrage of defective photographs, including mass production, on the web. He also wanted to use this marketing to regain the commanding heights of public opinion. Luo in this controversy, regardless of the accomplishment, regardless of the image, regardless of the debate is the way to achieve a "phased victory", but the audience read this "debate" I am afraid that "the best mobile phone in the old hemisphere is Apple"!

V. Gockai: "Ali Black" was prosecuted

September 23, 2014, Ali sued since the media Gockai court, both sides on the Gockai from the media article is malicious slander and other issues began to debate. August, Ali on the infringement of the right of reputation for the prosecution Gockai, because Gockai from July 2012 author more than 70 attacks Ali most of the criticism attitude, Gockai I was called Ariha. Gockai that the article is just a personal comment and opinion, Ali's evidence is out of context. The case ended in a Gockai defeat.

Shen Network that there is no shortage of "Ali black" existence, these people can not be amnesty will give Ali listed negative public opinion influence, this is Ali to Gockai "The pain of the killer" a big reason. Ali did not choose to prosecute those who blackmail the media or institutions, for the "It times" is only the real name of the report, selected Gockai may be because of its media properties. Control of the mouth of the media to a certain extent also control the mouth of ordinary users. But Ali's move inevitably suffers criticism, as a big business, should allow the existence of various voices.

Six, Ma Yun: Cat collective wear pirated clothes

November 11, 2014, the days of the cat "double 11" turnover exceeded 57.1 billion yuan, and the same as the turnover of the sky cat staff wearing the angel wings Red Guardian Clothing. Cat Business Ji Cheng through the network published a letter to Jack Ma, the letter in the "double 11" Ali Tian Cat staff group wear angel Wings Red Guardian Clothing is pirated her design style. Then, the cat responded, the company did not know the origin of the clothes, the employees from Alibaba's rookie network rather than the sky cat. Rookie network statement has been in Ji Cheng reviews A total of 300 pieces of "feather wings" of the red clothing garments.

In the network that now on the internet about the days of the cat staff wearing red clothes to celebrate the news has been very little, apparently Ali carried out a crisis PR deal. Ali collective wear pirated clothes and day cat no fake propaganda to form a sharp contrast, this is also the day cat strongly to clear relations important reason. Ji Cheng angel wings Red clothes whether original although still worthy of exquisite, but this reflects the rampant piracy of China's electricity, genuine product protection and netizens to the original and copyright disregard of the status quo.

Seven, Yu Jiawen: Staged the president of the bullying

November 22, 2014, "Young China said" the first stage of the program, the "President" Yu Jiawen as mobile phone app "Super timetable" founder, said next year will bring out an billion profit to staff. This domineering external leakage speech let Yu Jiawen instant popularity. After a lapse of time, there is a netizen burst Yu Jiawen forged academic qualifications, false financing amount, exaggerated the fact is just to sell the company. In this respect, Yu Jiawen used "Young people are capricious" to respond.

Shen Network believes that Yu Jiawen as a young entrepreneur, because the rhetoric of high praise by the media and then aroused the popular debate. Sensible people look at the lively, the unknown truth is constantly chasing, and do not say whether there is a super timetable for data fraud facts, the event itself in marketing has been successful.

Eight, Lei: Millet & Gree Drool

Lei and Mingzhu the war of words from the beginning until the end of the year. At the beginning of the year, "2013 China Economic annual character selection", Lei in the case of everyone unprepared to Mingzhu, "millet if the turnover within five years can not beat Gree, their lost to Mingzhu a dollar." "Mingzhu directly retorted Lei: A piece of money don't mention, bet on 1 billion. A few months later, lei confidence to the media that 99.99% of the possibility of winning the early and Mingzhu 1 billion gambling, Mingzhu said it was a joke. A few days ago, millet 1.2 billion yuan investment in the United States by the Mingzhu choke sound for two cheats of cooperation. Lei a response to Mingzhu's statement, "It feels like Dong is always in the towel." ”

The Shanghai network believes that the millet station in the Internet's tuyere to promote its three-year valuation quickly reached 10 billion U.S. dollars. Millet often use hunger marketing and mobile phone manufacturers "saliva battle" to increase sales, often appear "quality gate" also from the reflection of its manufacturing cost is not high. These affect the brand image of millet to some extent. Mingzhu from disdain millet to the words of the micro-change again to choke the sound of millet, indicating its understanding of a great change, recognized the importance of marketing in the development of enterprises.

Robin Li: A flower at the Internet conference of female fans

As the largest and highest-level Internet conference held in China for the first time, the participants ' movements are the focus of public opinion. At the meeting, a female fan dressed in the "Robin Li, I love You" T-shirt to Baidu CEO Robin Li sent Flowers, and won the Li's hug. But after the female fan Zhangmenghong was out of the T-shirt, in addition to "Robin Li I Love you" outside of himself, there is a network dating reality show the name.

Shen Network that, although the flower in the event of female fans suspected of speculation, but this is also Baidu continued Niang Liu after another large area to attract netizens onlookers. Baidu sits on a huge flow of imports, in recent years in the electric business, group buying, the Internet financial layout has often fallen downwind, in addition to poor user experience, the lack of product selling point is also a great disadvantage.

Ten, Ding lei: "Jie" yantan three cases of crime

December 10, 2014, in the street before the Nasdaq, Ding Lei Voice complained of his old subordinates Yantan in the work of NetEase lost professional ethics, unauthorized outside the company for personal gain, the use of the position of his wife's company transport benefits, but also because of personal style in 2007 by the Chinese police detained 10th. The announcement immediately swept through the social network, but by surprise, the public was biased towards Yantan.

Shen Nets that netease in the market on the eve of the listing to disrupt, it seems a bit unkind. Although Yantan did not sound, but a large number of former colleagues and industry personage stood up to speak, accusing Ding Lei's xiaodujichang. In the treatment of the former employees of entrepreneurship, NetEase seems to lack of human touch, which reminds us of the Ali Department of Entrepreneurs. Previously, Ali senior executives tacitly determined not to invest in Ali Department of entrepreneurs, but after the listing, Ali also said that this rule can be changed. Ding Lei Jieduan Yantan exposed the decline of the home and CEO anxiety. To this, can only use Ding Lei's self-assessment survey "I have a direct character, inclusive, so can only give himself a real villain, not a true gentleman, but I magnanimous swing."