Le View Mall new revision to solve the electric industry "pan-platform" dilemma

November 5 News, Le View Mall (shop.letv.com) New version 2.0 today 0 o'clock on-line. "The power of the new Web site stems from the user, each user is the mall to upgrade the participants, the upgrade is more responsive to user needs." "Le See TV Vice president, Le View Mall director Zhao Yicheng pointed out that the city of music with a year to complete the peer 2-3 years before the completion of the function and experience, Le View Mall's revision is" Everyone electric quotient "mode of landing, is the music of the ecological development of an important link. AWE User Music Shopping mall two years to grind a sword "we use a year's time, completed the peer took 2-3 years to complete the online mall function and user experience." Zhao Yicheng said that in the past year, the mall has undergone two important revisions, One is the beginning of this year's 1.0 version of the entire mall business modules have done the basis of deployment and construction, the existing functions and processes have been adjusted and transformed, this is a process from scratch; another is today's 2.0 version, whether from the functional modules, to the store layout display, whether from the overall design style of the page, to the front of the interaction as a whole, are quality overflight. le-View Mall is the first intelligent hardware platform, China's top ten business users of the website, but also based on the user's interest in the social power platform for the founder. Since 2013 on the line, le-View mall carrying a super TV, video boxes, music, such as terminal accessories, such as a series of products such as online display, sales, but also bear the intelligent hardware User education, user interaction and other functions. Based on the "platform + content + Terminal + Application" of the music-view ecology, le-View mall has changed the entire pattern of traditional TV sales. Le video tv using the "CP2C" of the new model, relying on the free electric goods brand Music shopping mall, the realization of BOM pricing, cut off marketing costs, channel costs and unreasonable brand premium, the entire process of direct users. At the same time, Le View Mall to create a "circle of life, everyone involved in marketing," The people of all electric business model, changed the entire electrical business sector pattern. The new electric business model, also let the music to see the rapid development of the mall. Only 919 crazy fans day, Le View Mall sold 100,000 Super TV, accessories over 40,000 pieces, Lok View Mall sales of more than 400 million yuan, the participation of more than 8 million, creating a one-day Chinese business mall single product TV sales, sales records. At present, Le View mall's products are mainly Super TV and its surrounding products, in the future, there will be more intelligent hardware products online. According to a person close to the video TV, music video TV is speeding up the layout of intelligent hardware, the year will be focused on the release of Smart audio, routers, smart toys, child safety, including a variety of new products, in the Lok View Mall online sales. Le Vision Intelligent Terminal Group CMO Peng Gang has said that "listen to users, take users, AWE users, in order to continue to create new value for users, to be returned to users." "After nearly two years of operation, Le View Mall has collected tens of thousands of user feedback and suggestions, Le View mall full upgrade of the time is ripe." Everyone electric business platform user depth fusion after the revision of the Lok View Mall in the user participation, user interaction more humane. In order to improve users and users, usersand music to see the mall's exchange and interaction, Le View Mall update customized friends invited platform and Super Experience Center, the socialization of the operation has been upgraded and strengthened. In the friend invites the platform, the user may jiangle the shop product recommendation to the friend, oneself also may obtain the reward. The Super Experience Center constructs the user and the pre-sale consultation, the Post-sale service, the television and so on hardware design, the software application development bridge, obtains the user's feedback quicker, and solves the question in the first time, will the user request into the next time hardware and software development and the renewal. In the design of the website, the new version of music and video mall combined with the eco-video site of the structural adjustment, the page has been flat and dynamic display adjustment. After the revision of the site structure more reasonable, more simple page design, widescreen design, so that users can browse more convenient, enhanced the Lok View Mall mobile end, PC-side platform for operational consistency, so that users more easily cross-platform browsing and operation. At the same time, the new version of the music shopping mall completed with Letvui, Letvstore, music Video network TV edition, Fans Forum and other ecological integration. In the function, increased than a ratio, ask a question, look at the functions, so that users get the most accurate and real multi-brand and product analogy information, so that users in the purchase link learning costs. Compared to the support of many brands in the market, many types of products multidimensional comparison; Ask, build China's first hardware knowledge base (support TV, mobile equipment, network equipment, accessories), smart hardware is simply in simple, so that users buy hardware learning costs greatly reduced; take a look, Can realize the user before purchase experience the music view of the ecology bring the content, the popular movie and television drama, The sports event, and the concert live and so on on-line experience, understands the music view ecology to bring the super experience. At the same time, the new service robot "Lele", users can online products, orders, after-sale, account and so on for consultation, at the same time can express their opinions and suggestions. New version of the music shopping mall to optimize the purchase process. Shopping cart is more convenient to use; one-click purchase directly increases in the booking process, not alone to set the operation more simple, add tenpay and other payment channels, so that users more free and convenient use. Through the sun, purchase invitations and other functions, so that users and friends have more sense of participation, enhance the user purchase process of exchange and sharing. Analysis of the industry, Le View Mall this revision, further subversion of the traditional "pan-platform" role, but with the user deep integration, to create a user experience, purchase a one-stop service, change the user in the chaos of the market has to pay a premium to buy the status quo. Le View Mall is not the product, but the user resources. In the future, the new mode of "everyone electric quotient" and "CP2C" will run through the whole music-vision ecology.