LinkedIn Chinese page LinkedIn officially opened the door to China today.

This morning, LinkedIn officially published the Chinese name "collar English" and released the Simplified Chinese version of the beta (address: https://cn.linkedin.com/). At the same time, LinkedIn has also carefully selected two local-experienced companies-sequoia China and broadband capital to form a joint venture.

From these two partners can be seen LinkedIn this trip to China's spending a few thoughts. Sequoia is LinkedIn's early investors in the United States, its Sequoia China fund has been in China for more than 9 years, is one of the most successful and most well-connected VC, has successfully cast including Jingdong, Qihoo 360, only goods will, the public comments, such as a series of internet companies.

The broadband capital, founded by former CEO Tian of China Netcom, is working closely with many governments to invest in many businesses including impression notes, CSDN and easy access to cars, as well as an independent director of Lenovo and MasterCard.

However, before that, Google, Ebay, Yahoo and many other foreign internet companies to China, Facebook, Twitter has not been able to get tickets to China, the large Internet companies almost only the Amazon is still tenacious growth.

"In order to enter China, LinkedIn has been doing research for more than 2 years. "LinkedIn's founder, Reid-Hoffman, began preparing for China 2 years ago and has devoted a lot of research," said Shenboyang, China's chief executive, in an interview with Sina technology. Because of the specificity of the Chinese market, few foreign-funded internet companies have been successful in China, and LinkedIn must adopt a new model.

Crack the foreign company in China Magic Curse?

Shenboyang said that in order not to repeat the mistakes of foreign-owned internet companies, LinkedIn has taken the form of startups, and LinkedIn's Chinese company is not a US branch like Google, but rather a new joint venture that has introduced Sequoia Capital and broadband capital with strong connections It is also easier to operate in the Chinese way.

It is reported that there are 5 members of the Board of Directors of the Chinese company of LinkedIn, namely Sequoia Capital China founder Shen, Broadband Capital founder Tian, LinkedIn founder Reed-Hoffman, LinkedIn CEO Jeffrey Weiner (Jeffrey Weiner) and Shenboyang.

Shenboyang said that in the framework of the setup, LinkedIn China is not a simple sales organization, but a product technology, marketing, PR and other functions of the complete team. "The consensus between Hoffman and I is that we cannot paste the organization structure and operation process of multinational corporations into China, and we can no longer adopt a matrix management model, and each department reports to the U.S. counterpart." So all of LinkedIn's people in China are reporting to me that any department in the United States will have to pass me. ”

"LinkedIn China should not be a tall American internet company, but should be a ground-gas local team." In products, can not do mechanical copy and paste, but more to do localized things. "Shenboyang said.

Currently, only 6 employees

With the introduction of the Chinese version of LinkedIn, the localization function has been gradually revealed. The Chinese version of LinkedIn has been deeply integrated with micro-letters, Sina Weibo and Tencent Weibo, and users can sign up directly with the social networking site.

"This is only the first step, the development of localization function is just beginning." Shenboyang revealed that he is officially joining LinkedIn this January 1, and is still in the initial stage of team building. Prior to this, Shenboyang was the founder and CEO of everyone's group buying website glutinous Rice net. Through the two capital operations of last August and January this year, Baidu has wholly acquired the glutinous rice net.

"Now there are only 6 people in the Chinese team, and the most important thing I have now is recruiting." "In recruiting, LinkedIn China only has English requirements for senior executives, and executives don't need any English requirements, and if you set up this ticket like other foreign companies, you will miss Two-thirds of the market," Shenboyang said.

"In addition, to better motivate employees, Chinese employees will get options from LinkedIn China, and we've agreed that the future will be in some way." This is before foreign internet companies have never been to China. "In 4-5 years, he predicts, LinkedIn will have 500 people in China," he said.

Why is it difficult for Chinese professional social networking sites to succeed?

In fact, before LinkedIn came to China, there were plenty of similar social networking sites in the local market, including Jingwei, Skyline, street, etc. However, this model does not appear to be widely accepted by Chinese users, the Web site development is very slow.

Asked how LinkedIn could break out of a bleak Chinese social networking site, Shenboyang said that professional socializing was a slow business and would not produce explosive growth like a product like micro-credit. "This is a kind of business that often requires patience, and it is not suitable for the development of this industry." LinkedIn was launched in 2003, with only about 80,000 users in the second year and just over 3 million users at the end of the third year. "He said, for example.

Although LinkedIn has no Chinese version, it has accumulated 4 million Chinese users over the past few years. "These more than 4 million users are the top high-end users of the Chinese pyramid, and LinkedIn has a very strong appeal to them." The feature of social networking sites is that winners take all, a single big one, and with LinkedIn, other sites will be hard to develop. ”

An executive at a domestic professional social networking site, who declined to be named, told LinkedIn that in the short term, it will not have any big impact on the domestic recruitment industry, because the industry leader, intelligence, 51 recruitment has established a fairly high threshold, the most likely to be the most affected is the job hunting network, such as Headhunting website.

"The domestic recruiting website can use ' simple direct ' to describe, the most value of supply and demand both sides of the docking efficiency, who can quickly help the company recruit people, who can let candidates deliver the most resumes, who is the winner. Said the senior executives.

Shenboyang The LinkedIn model explains that LinkedIn is a very rare type of company that combines the business of business-to-business with the perfect combination of businesses, not by charging users to make money or advertising, but by charging for business.

"The core of LinkedIn is the data business, which relies on a precise mining of accumulated data and then buys it to companies, gaining capital to boost the user's growth, and making the business roll back and forward," he said. If Facebook weaves a map of people, LinkedIn is weaving an economic map linking people to companies, jobs, skills and schools. "he said.