Medical O2O War, who is the savior of the common people

In China, the difficulty of seeing a doctor is almost the same headache that all ordinary families face. Especially in Beijing, Shanghai, Guangzhou and other domestic large and medium-sized cities of the famous hospital, you will find that registration is a very difficult thing, some people come all the way from the field, in line with a few days of the team may not hang a number, not easy to hang a number, the medical services are not satisfied. But for internet companies, this has made them find a new market pain point.

Talking about the origins of the medical industry and the Internet, in fact, whether it is the electric business platform or traditional medicine companies have already been eyeing the cake. However, due to the specificity of drugs, policies, online purchase of counterfeit drugs and many other factors, medical and electronic business has been unable to board the lobby. Even so, this still does not stop the Internet to change the trend of traditional industries, the rise of O2O again let Internet companies see new opportunities. Today, whether the Internet giants, or rookie, have poured into the medical o2o war, but who can really become the people "Doctor difficult" redeemer?

The rookie are scrambling to

With the development of medical O2O, a few good startups have emerged, and they have flocked to the medical profession to create a more convenient bridge for people to see a doctor. From the current overall development of mobile medical O2O start-up company, Liu Yan it into two categories:

One is a social O2O platform, which is represented by the Doctor of spring Rain, the prescription, the good doctor and so on, and the platform has obvious advantages.

First, for doctors and patients to build a platform for online communication, so that patients can go to the hospital before the doctor can get the advice before, on the one hand can more accurately understand their condition to better medical treatment, on the other hand can save a lot of unnecessary trouble.

Second, the platform is popular with private clinics and doctors who want to get a part-time job, allowing them to get a better income from the Internet platform while serving more patients.

Third, the most important between doctors and patients is trust, through the establishment of communication platform, can let doctors and patients online can build a foundation of trust.

Another kind is to be interested in medical net, registered network and so on to establish the hospital and the patient bridge the line exchange, the line doctor's O2O platform. This direct cooperation with the hospital platform can first let patients have a sense of trust, through the line to understand symptoms, illness, registration, etc., offline and then to the hospital, also save the trouble of queuing.

Secondly, for patients, can be at the same time in the Internet to understand so many hospital information, patients have a more choice, can let oneself choose the most suitable for their illness hospital to see a doctor.

Baidu, three guns

Baidu in last year's year-end Congress, the Robin Li command in the mobile Internet era to create connections and services, Baidu this year in medical action became unusually ferocious.

Action One: January 15, Baidu and 301 hospital to reach strategic cooperation. 301 Hospital is the largest comprehensive hospital, both academic research and clinical experience are ranked in the forefront of the country. Cooperation with 301 hospitals, the two sides will jointly establish the medical field of O2O service model. Baidu can use 301 hospital doctors, medical technology resources and good word-of-mouth, and 301 hospitals can take advantage of Baidu's large data processing capacity and Baidu's platform entrance advantages.

Action two: January 28, Baidu online Baidu Doctor app, a full march into mobile medical O2O. This time, Baidu Doctor Mobile end provides the user to seek the doctor, about the doctor, comments the doctor's service closed loop. With 301 Cooperation is to supplement the service, on-line Baidu Doctor is to add to the entrance. Baidu Doctor app will take advantage of Baidu in mobile applications in the field of power to quickly occupy the mobile end market.

Action Three: February 15, Baidu Strategic Investment Medical network. The network is a portal for providing professional medical services to the public. Medical network in the registration, guidance and referral services and other business has been deep cooperation in 300 three hospitals, about 28% of the country's three hospitals, and with more than 50,000 doctors launched a deep cooperation, the new business micro-guided diagnosis also quickly covered 500 three-a hospital, The investment medical net will be to Baidu medical O2O the most powerful strategy complement.

From Baidu's O2O action, it is evident that Baidu's determination to enter medical care, in addition to the health of Baidu in large data also has a big advantage.

Ali, Alipay is the most imaginative space

Very early on, Ali has begun to enter the pharmaceutical electricity business, and has invested in the search for Medical Medicine Network, U medical u Medicine, Hua Kang Panorama Network and other medical platforms. Earlier last year, Ali bought Citic 21st Century, and renamed Ali Health after the launch of Alipay "Future Hospital" program. Alipay will open up its platform capabilities to medical institutions, including account systems, mobile platforms, payment and financial solutions, cloud computing capabilities, and large data platforms to help hospitals establish a mobile medical service system.

After the hospital is settled to pay the "service window" of the Treasure wallet, the user can complete the registration, waiting, payment, taking medicine, even the doctor-patient interaction. Compared with the offline registration, Alipay can identify "ox number" through technical means and data analysis, reduce the registration of yellow cattle and release more medical resources. In addition, through the payment of Treasure Wallet completed registration, waiting, payment, also save the trouble of many queues. And before the patient can also like Taobao first online to choose to interact with the doctor, watching the disease can also give "good, medium and poor evaluation." This is a good way to promote the development of medical care and the relationship between doctors and patients.

For Ali, Aliyun and payment are two great advantages. Large data will make medical services more effective, and online integration booking registration fee can save a lot of unnecessary trouble, so that patients more convenient and quick to see a doctor. In addition, there are reports that Alipay is considering the inclusion of health care in the "Future Hospital" program.

Tencent, micro-mail remains the core

Tencent in the last year through a succession of investment next door doctor, Plantronics carved prima, clove Garden, registered network to obtain a large number of medical resources and user resources. At the same time, Tencent launched the "micro-letter public number + micro-letter Payment" as the basis of "intelligent medical" solution. Through the use of micro-letter public number, patients can first on the platform consultation, interrogation, upload inspection reports, registration and other full name medical services.

Micro-letter as the largest mobile internet platform, the advantages of the portal is no doubt. Tencent to the micro-letter public number as the entrance, while complementing the hospital, doctors and other resources, using micro-letter payment successfully completed the medical O2O closed loop.

Millet, the road of intelligent medicine without stopping

As early as 2007, Lei's personal Angel investment agency sent a 3 million-yuan Angel round to a good doctor online for venture capital. In 2012, Lei launched a fund to invest tens of millions of dollars in the Lilac garden. Last year, millet investment in Hua MI Technology and launched the main health of the millet bracelet, and last September, millet to nine health care investment 25 million U.S. dollars, and launched a millet ihealth blood pressure measurement.

Millet is trying to create a medical O2O through the intelligent medical hardware products for the entrance. On the one hand, millet constantly introduce new intelligent medical hardware products, on the other hand, millet is also through investment efforts to make up their own health in the medical ecological deficiencies.

What are the difficulties that the Redeemer needs to overcome?

Whether it's the medical O2O rookie or the internet giant, Liu Yan believes that their medical O2O are facing many difficulties together.

First of all, at present the domestic hospital informationization level is mostly uneven, the informationization level is very backward, each big hospital information System Standard also is not unified. It takes a long time to realize the seamless docking of hospital information and internet platform.

Second, for many doctors and patients, they go to hospital to see through health care, and this is not yet any Internet platform can butt Medicare card, which causes most doctors and patients still can not access through the Internet platform, can only go to hospital line registration.

Third, at present in the domestic aging problem is more and more serious, and many old people are not accompanied by children, they do not know how to consult through the Internet, registration, payment and so on.

Four, is a reform of the cost of the problem. Especially for the medical O2O rookie, if it is not fast to achieve profitability or sustained inhalation of funds, in the end may not be able to undertake the reform of traditional medical costs caused by the huge cost problems.

Medical profession is a sunrise industry that will never decline, but so many years domestic "difficult to see a doctor" problem can not be effectively solved, the most essential problem is actually the imbalance between the supply and demand relationship between doctors and patients. For a good doctor, not only need adequate medical knowledge, but also need long-term experience accumulation, so for the hospital's real core competitiveness is actually in the doctor.

The rise of medical O2O will make it possible to "see a doctor easily". The key to the outcome of this war is not who has the number of users, the early possession of how much market share, but is who can provide better online medical services, on the one hand need to integrate excellent doctors, hospitals and other resources, on the other hand rely on the historical data accumulation, with large data and cloud computing power to Introduce a better service model.

Therefore, Liu Yan that the use of medical O2O to create a "difficult to see a doctor," The salvation of the main light on one's own strength is difficult to fundamentally solve, on the one hand, the government and the community need strong support, on the other hand, all hospitals and medical O2O platform to work together, hospitals and doctors themselves need to improve service levels and medical standards, Medical O2O platform also needs to create a better and more practical Internet service mode, so as to better serve the people, truly realize the doctor worry-free.