Microsoft is exposed will reorganize the structure, the new positioning can cure the root of the root?

Microsoft's chief executive, Steve Ballmer, is studying a massive restructuring of Microsoft's Big Mac, the goal of which is to consolidate Microsoft's equipment and service position, and to say that the goal is to position Microsoft as a "device and service company", a reliable source said recently. Sure enough, Microsoft's sleeping lion began to open his eyes.

In people's understanding, and Apple, Google and other creative, dynamic and strong competitive It giants compared to Microsoft, like a traditional, old, die-hards representative, its own witted unbearable, as if in a step-by-step decline. In the eyes of people, Microsoft seems to be just left behind the sunset of the lonely figure. This is reflected in Microsoft's mobile Internet performance, particularly appropriate. At present, Microsoft has identified its new positioning, restructuring, can be cured of their own root of the root of the new vitality?

The means and objectives of reorganizing the structure

It is understood that the restructuring will allow Microsoft's original 8 business units to be reduced to 4. These are the departments responsible for the business, the departments responsible for the Microsoft hardware Business, the departments responsible for the applications and services and the operations of the operating system business. Mr Ballmer hopes that the restructuring will further enable Microsoft's corporate team to focus more on equipment and services, while adjusting to allow different departments to work directly together, a change that Microsoft has made during the transition.

What we need to know is that today's PC industry is less than a year, the development of hardware and software, and even the price is very transparent, the profit is thinner, the PC industry has been very depressed. So the purpose of Microsoft's reorganization is simply to make better use of the resources available on hand, to play the hands of the existing cards, and to bring more opportunities within the enterprise. What Microsoft needs to do is to integrate the resources of its hands, to keep Microsoft's profits through other businesses such as cloud services and corporate services, and to bring better benefits to Microsoft's current shareholders.

Mr Ballmer, of course, attaches great importance to the restructuring because it allows people to "get to know Microsoft better". You know, today's Microsoft is already strife. Aside from internal problems, many Microsoft's original loyal partners have their own small 99. With the PC industry in the doldrums, OEMs can not sit down with Microsoft to die, many OEM manufacturers of Microsoft began to make their own equipment many complaints. It can be said that the Windows market is already not impregnable, with a lot of variables. The restructuring will enable partners to have a clear understanding of Microsoft's future and strengthen their relationships.

Once the reorganisation succeeds, Microsoft will no longer be a "mere windows dependent" company, but "a multinational with a portfolio of investments of $ billions of trillion". While Microsoft is not relying on Windows alone, it is trying to diversify into windows to create a diverse ecosystem. But the original jumbled department slowed down the construction speed of the ecosystem, and reorganized the structure to speed up the process.

Mobile Internet, major cause of the reorganization

In today's mobile internet platform, the most active giants are Apple and Google, and Microsoft is only a minor supporting role. Take the mobile phone platform as an example, on the original WM platform, Microsoft felt that its advantage on the mobile side is the extension of the PC. Because of the great success on the PC platform, it is believed that the mobile platform can be easily welcomed as long as porting the past. But Microsoft has overestimated its influence on the mobile side, unaware that the mobile Internet is already a different world, halberd naturally expected. In today's WP platform, is still overweight pc factors, mobile DNA is insufficient. This is almost the biggest and lowest root of Microsoft.

Even with Windows 8 system, WP 8 system, the PC, tablet, mobile phone combined to create a complete biosphere, but Microsoft's mobile Internet platform, the shortcomings are still not fully compensated. Because the concept of the mobile Internet platform is still not completely changed, still as a PC-side extension. This has led to a lack of apparent improvement in the mobile Internet platform and the original industry giants such as Nokia. Even the pit of a Nokia, WP 7.8 system can not upgrade the WP8 system, so much more hardcore Connaught powder almost Nokia lost confidence.

Not only that, Microsoft is also shooting itself in the foot. At the beginning of the Windows 8 release, Mr. Ballmer was ambitious. He predicts tablet sales will grow to 320 million in 2015, with Windows 8 gaining a market share of nearly 12%. Subsequently, Microsoft released its own flat surface. Although the Microsoft Surface value, regard it as the attack mobile Internet domain sharp weapon, but actually also just treats surface as "the PC" a product, has always been with the PC to have the similar function as the propaganda focal point. With such an attitude in vain in the mobile internet to play a turnaround, its poor sales naturally is expected. While Microsoft has not sold publicly surface, almost all the agencies are predicting a dismal sales.

Microsoft, a mobile Internet platform, is losing its footing with Apple and Google, and has been unable to think in a mobile internet era and is at risk. You know, mobile Internet is the cornerstone of future development of society, its growth potential beyond the traditional desktop Internet. In the traditional Internet laugh and proud of Microsoft nature can not bear its role in supporting roles. You know, mobile Internet is unpredictable, now only supporting role, in a few years, perhaps even a supporting role of the position are not. Microsoft, which has long been a giant, is naturally unbearable, and Microsoft is now aggressively restructuring itself, hoping to make a real move on the mobile internet.

Structure reorganization, success

Microsoft's restructuring is a major operation on its own, and for many executives, it may mean a fall. But it is also hard to take care of everyone's interests. In addition, the saying goes well, bones 100 days. Microsoft's restructuring, a lot of work and business are affected, to clear up the work and business, on the right track, for a giant such as Microsoft, not a few days will be able to complete things. It may take weeks or even months. Will Apple, Google and even other giants, which are eyeing the mobile Internet, give Microsoft such a long time? Microsoft has been in the mobile internet is weak, long time not exerting force can make a comeback? All this is still unknown, but if Microsoft does not speed up the process of restructuring, there will inevitably be a lot of trouble.

In addition to the mobile Internet, in the traditional desktop Internet, Microsoft's restructured architecture to face the growing weakness of the PC situation? You know, the weakness of the PC industry is irreversible, Microsoft's restructuring can solve this disadvantage? Look at the current Windows 8 know that it can not revive the prestige of the PC, Microsoft will be able to take out the landmark products after the reorganization of the structure, you can continue to maintain their advantages, can repair their own and OEM manufacturers cracks?

Microsoft's restructuring, as they say, is a revolutionary change, positioning Microsoft as a "device and service company" and optimizing the top. But if only to do surface Kung Fu, did not change their management philosophy, not to reconfigure assets, not set up a new direction of mobile internet platform, not the courage to seek a breakthrough on the PC platform, even if the external claims to restructure the structure is only to do nothing.

Whether or not Microsoft's restructuring will be successful is all at the top of the hierarchy to see what Microsoft is going to do next, all of which are really determined to make a big change. Microsoft has conveyed a signal of change to the outside world, and if it remains stubbornly stubborn, it can only be a joke to the industry and people. Microsoft's future path, in its own hands, all the way. (Sci-fi galaxy/text)

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