Mobile games still in the Warring States Potence era

Reporter Du with the rapid development of intelligent mobile phone, as well as the continuous improvement of mobile internet, China's mobile phone network game market scale has also maintained a steady and rapid growth.　　According to the latest data released by the Analysys think-tank, in the 1th quarter of 2011, the number of Chinese mobile phone network game users exceeded 23 million, reached 23.32 million, the chain growth of 15.05%, the corresponding market size breakthrough 250 million, to 255 million, the chain growth of 18.1%, mobile games have been driven into the development of the fast lane. Mobile games usher in the development of new opportunities for mobile phone games high-speed development, can not be separated from the terminal and the development and popularization of the Internet. The figures show that in 2009, only 21 million smartphones were sold domestically, a figure that grew nearly twice times in 2010, to 62 million.　　Smartphone sales are expected to reach 95 million this year. Not only is the handset terminal's shipping volume soaring, the handset terminal's performance also greatly improves. Handset Terminal Terminal's information processing ability, the display ability, the battery endurance ability unceasingly promotes, the handset terminal related technology, like the multi-touch technology, the GPS navigation, the gravity induction, the camera, the triaxial gyroscope and so on also obtains the promotion and the application. Smartphones launched this year have started to support newer features, such as video chats, and they also have more powerful 1.2G dual-core processors that can support multimedia games more quickly.　　A series of advanced technology and the realization of intelligent induction capabilities for mobile gaming user experience and development innovation to provide more and more support, and constantly improve the mobile phone terminal plus the continuous improvement of the system, so that mobile games become more and more mature. The development of mobile Internet in our country is also rapid. China Mobile's Internet market has reached 6.44 billion yuan in the first quarter of 2011, an increase of 43.4% per cent year-on-year, according to data released by Eric. Such a rapid growth rate is not expected. At the same time, the number of mobile internet users in China is also soaring. According to Chanjin, Deputy Secretary-General of China Communications Enterprise Association, the "2011 First mobile Internet terminals and Application Innovation Competition awards ceremony and theme Seminar" revealed that up to the end of April, the total number of mobile phone users in China has more than 900 million, of which 3G users have nearly 70 million, the total reached 67.57 million Mobile internet users reach 303 million.　　According to the Analysys statistics, 68% of mobile internet users use mobile games. All this for the development of mobile phone games to provide an excellent environment. In view of this, Analysys International analyst Hu Zhihui also thinks, "under the support of Terminal and network, the Chinese mobile games market that introduces a lot of third party to pay is gradually rid of the bondage of the traditional operator dominant mode, the mobile games market overall more transparent and nimble, the marketability degree is more and more high." This also contributed to the mobile phone games users continue to climb the scale. "Mobile games are still in the Warring States Potence era, the current mobile phone clients are mostly based on K-java technology, for the rapid growth of intelligent systems support less, therefore, mobile games market there is a huge potential to digExcavation。　　Industry insiders generally believe that in the next few years of development, Android and other intelligent terminals are widely popular, the Chinese online games market will also be more dynamic Intelligent terminal transformation, mobile games market development prospects are worth looking forward to. However, because of the mobile phone games market prospects for the infinite optimistic, but also contributed to the market competition pattern. As the mobile games market is growing, many manufacturers are not far behind to begin to dabble in this field, the original field of manufacturers are also stepping up the pace, looking forward to the big cake, occupy more shares. The inevitable result of all this is that mobile games new products continue to emerge, mobile games industry competition is more and more fierce. According to the latest data released by Enfodesk, the 1th quarter of 2011, in addition to Tencent to 18.57% major advantages to maintain the lead, widen to 5.71% ranked second, the eye 5.57%, interactive 5.43%, Fai Yue Tiancheng 5.23%, the air network 5.22%, The day tour 5.01%, respectively, ranked 3 to 7 places. Through the proportion we can see, in addition to Tencent, other than the other developers gap is still small, the current mobile gaming industry is still in the Warring States Potence era, no enterprise in this market occupies an absolute advantage.　　For the current mobile games market competition, the industry believes that the current mobile games market in China is still in the primary stage, fierce competition for the market further filtration and development will play a certain role in promoting. Perhaps as someone in the industry said, although it has been seven years, but the real competition has not begun, the pattern of the industry has not yet formed.　　A lot of vendors still need to wait patiently before the mobile games really reach the point of breakout.　　Mobile phone games are facing difficulties in the development of mobile phone games is a good prospect, but the difficulties and challenges are many. First of all, because the profit model is too single, many game developers to develop a lot of games are faced with a loss of profit and yell situation. According to statistics, in 2010 the new on-line 60 of the balance of mobile phone games products, product monthly revenue of millions of few.　　Nearly half of the product in just a few months or even halfway to the development of the premature, the market leading manufacturers are treading on eggshells, the overall market development, operation and promotion costs have been significantly improved. Second, like online games, mobile games there is a serious lack of innovation, homogeneity of the situation generally can not fully meet the needs of users and so on.　　It is understood that up to the end of 2010, the number of mobile games online products have accumulated more than 300 of the balance, but whether the mobile phone games from the type, or the subject matter there are obvious homogeneity phenomenon, and product quality there is a larger space for improvement. Again, the incompatibility of the handset operating system also brings difficulty to the development. In the current PC games industry, the game is dependent on the computer terminal is very standardized, such as the operating system is almost the world of Microsoft Windows, a game product out, almost all computer terminals to run. But with the PC online gaming peers, mobile games content developers face mobile phone terminal is much more complex. Current mobile phone, Operation departmentThe competition of the system is blossoming, for the benefit of the game, the operating systems are incompatible, and a good product development cycle is often very long, operating system changes are very fast, to developers brought great pressure. Finally, the traffic and speed problems. Play the mobile phone network game inevitable to talk about the traffic problem, the current 3G network tariffs for some of the mobile phone consumption of a lot of traffic is a big problem.　　In addition, the current mobile network speed does not give the force, resulting in a low degree of fluency, the player's experience did not achieve the best. However, compared with PC games, mobile games have their own advantages. Mobile phone network game freed from the shackles of the cable, can not be limited by time and place, fashion girls in the salon to do hair while playing mobile phone games, white-collar people in the subway station while playing mobile phone game, has long been commonplace. The future development of mobile phone games, enhance the user experience is the key, as the Apple Group President Vuchunrei said: "The game itself to stand in the player's perspective, any design from the player's feelings to start." Some developers pointed out that mobile phone users usually play the game not more than 15 minutes, easy to stick to the customer's mobile phone games usually with the characteristics of the stop-play, can effectively fill the "debris time."　　In view of this, mobile phone online rhythm can not be too slow, also do not occupy a large number of users, continuous time, plot content should be in a certain period of time feedback the game results, give users a certain sense of achievement, so as to increase the user experience, enhance the user's stickiness. In addition, improve the quality of the online games is also a matter of urgency, in quantity, domestic online games have been to large-scale.　　However, the advantages of the number of games can not make up for the poor quality of the game, only a good game is productivity. I believe that mobile phone games will be able to inject new vitality into the 3G era, and PC online games to compete, we wait and see.