Mobile shopping, who is more reliable?

Mobile shopping, who is more reliable?

Cheung

There is a saying in China that around not suffer. The Chinese know the meaning of the word. Shopping and even bargaining, is the Chinese consumer instinct, the traditional way of comparing the price of shopping is around. Some consumers in order to save money, even if you buy dozens of or even a few dollars of merchandise, often to turn a few streets, ran to many shopping malls to inquire about prices, bargaining ran off legs, grinding broke the mouth, the Kungfu also bother. Buy the essence of not selling, for many years, because of the information asymmetry between consumers and businesses, consumers in traditional shops always eat dark losses.

When the net buys becomes more and more Chinese consumer's custom, the handset shopping is more and more popular, according to the consumer price demand, the handset "parity" service emerges as the time comes.

Compared with the traditional method of comparison, the biggest advantage of mobile phone parity is that one is active consumption, consumers no longer passively accept a merchant's information, can choose the best price from the information of a number of merchants; the second is the price is transparent, the same commodity whose price is low, at a glance, value for money do not eat dark deficit; three is fast and convenient, The price information obtained through the mobile phone is not only suitable for online shopping, but also suitable for shopping in the offline entity shop, not for buying a commodity and for a home.

In the field of E-commerce in China, mobile Taobao pioneered the introduction of parity services, not only to help consumers quickly search out all the prices of goods, but also to see by the official Taobao top sellers actual transactions as the standard calculated the average price. Therefore, the mobile phone taobao than the price more "reliable", consumers to this shopping more can make rational judgments.

To be sure, the price of mobile phones will fundamentally change the traditional consumption patterns, and online under the retail service formation of a huge impact. To this end, after the launch of the mobile phone Taobao parity service, where guests, Jingdong, when, 1th stores, Ke LAN, excellent Amazon and other traditional internet companies are also eager to ignore or reject the challenge of parity service.

As a new way of consumption, the price of a mobile phone is more reasonable than who, whose service is more in place, and this criterion is in the hands of consumers. Consumers through the mobile phone parity, master the initiative of consumption, through the line under the price comparison, and finally make a choice, is a business of a commodity prices and services given the highest recognition. Therefore, as long as the seller is willing to provide more competitive prices, and to create a better shopping experience for users, it will become the ultimate beneficiary of parity services, thereby enhancing the number of shops and brand visibility.

Mobile phone parity to provide consumers with the most satisfactory service, must first have a price comparable. Some traditional internet companies to launch parity services, but not enough to support the commodity, there is no comparable factors, consumers can not be compared to a satisfactory result. By contrast, Taobao's comparative advantage is obvious, with 800 million of commodity library resources for consumers to provide a wealth of products, can be compared to plainly. It is reported that the mobile phone Taobao will also provide lbs (location services), can be positioned to consumers in the city, so that more consumers share the city of the price of information, timely and accurate understanding of local commodity prices. From this, the mobile phone Taobao will become the most popular use of parity tools, so as to change their lifestyles, to adapt to more personalized, more independent, more independence of modern social life.

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