Online bazaar based on buyers: Ubokia

Recently, according to foreign media reports, the start-up company Ubokia is a buyer based online market, the site users have broken through the 100,000 mark, the company revealed that immediately can break through 200,000 users and independent access to 400,000 mark. Here you can post items you want to buy, such as a cool new bike, or a dress with a specific style and color, and just wait for the seller to contact you. Recently Ubokia has released a new feature that allows consolidation of other collaborative sites.

Of course, the issue of soliciting ads to buy is not new, in fact, the traditional newspaper classification column has this function. Matt Pine, vice president of Ubokia Marketing, points out that most online markets today are sellers-centric, the types of items that sellers decide to sell, and buyers can only pick goods from sellers ' listings. But as more and more online markets emerge, buyers become scarce, and the seller-centric sales model becomes less efficient. The difference between the Ubokia is to hand the initiative to the buyer. Of course, sellers can also publish their catalogues here, but this is not the main model.

The most similar service to Ubokia is Zaarly, which allows users to post requests online and then pay a fee for the services of others. The difference, however, is that zaarly is primarily based on localization and on mission-oriented services, while Ubokia is more about commodities.

This Ubokia update allows the publisher to join the online bazaar function on its own site without worrying about technology and inventory issues. These cooperation publishers can integrate Ubokia Marketplace page to their own site, can be based on their own characteristics of the site to customize the integration, while the cooperative site can extract a certain amount of profit sharing.