Operator "Big Data": The detonation of the volcano? Or a gold mine?

Now, China already has 1.1 billion of mobile phone users, as well as 250 million of fixed-line users, and 140 million broadband users, the number of "billion" users in the hands of the three major Chinese operators.

Operators can see the age of these users, brands, tariffs, network channels, but also to do their time on the Internet, Internet location, browsing content preferences, the use of various applications, etc. operators can also know what kind of terminals these users use, including IMEI, MAC, terminal brand, terminal type, Terminal pre-installed which applications, terminal operating system, terminal size and so on. In addition, data such as Web browsing records, sensor signals, GPS tracking, and social networking information are also available to operators.

Analyzing user behavior habits and consumption preferences from these data is the essence of big data.

In fact, Chinese operators ' attempts at big data have already begun.

2010 World Expo, when there is no big data such a concept, at that time Ericsson did a work for the expo, to help the organizing committee to provide the flow of information services to ensure the safety of the Expo. Because the expo was overcrowded, many venues needed to queue for four hours, or even longer. Ericsson judges the density of people by the information on the operator's wireless network.

This is only one of the operators of large data operations in the corner, on the use of large data, for operators, there is room for unlimited imagination.

In 2012, the British company of Telefónica and the market research company GfK teamed up to set up a new department--the Spanish telecom Digital Insight (Telefonica Digital Insights), dedicated to the development of large data products. Singapore Telecom, the largest telecoms company in South-East Asia, also singtel that analysis and big data will be the "big role" of the company.

Chang, chairman of China United Network Communications Group Co., said in an interview with reporters that the operators in large numbers to be heavily gas. "Big data is an opportunity for the whole society, and for operators, China Unicom is actively preparing for big data," he said. ”

Owning data does not mean that the use of large data is available.

Data, in the business opportunity can become a sharp weapon, data, in the interests will become killers, in the use and not between, in how to use the tradeoff, "data" has become the operator of large data mining double-edged sword. Read the full text?

Facing big data: what Chinese operators do

Reitao Day Cloud Big Data CEO

Sky Cloud Large data is a professional engaged in large data business of the new company, they provide a solution is a large data products and solutions, telecommunications operators are their key industry customers, days Cloud Big Data CEO Reitao has clearly felt the telecom operators in large data on the active deployment.

The use of large data is divided into three levels: algorithms (algorithm), Rogue (machine equipment), arranges (people), from these three levels, in fact, represents the different stages of large data exploration.

The contradiction between the micro-letter and the operator on the desktop, many people know the word "signaling", "signaling storm" for operators is a matter of sooner or later to face. According to Reitao, operators are doing a good job of preparing for the "signaling storm" by incorporating content that has not previously been stored or processed into platform it, which is the preparation of the operator on Rogue (machine equipment).

On the algorithms (algorithmic) level, use the data wisely. Operators in a certain province have begun to classify user behavior by analyzing URL logs for users to surf the web. For example, the Internet search for perfume users, will be judged to be an "elegant" user, such signaling processing is the embodiment of large data algorithms.

As for the meaning of arranges, it is to use large data platform to circulate data.

From the three dimensions of A, M and P, China's operators already have individual provinces and cities in the M level of deployment, at a level, some frontier provinces operators are actively expanding, and p involved in business model changes, need organizational form of support, a long way to go.

But overall, Chinese operators in large data has been very strong awareness, and actively promote, and international synchronization.

Zhao Hailin IHS Analyst

Zhao Hailin that, because there is no mature domestic market, so the domestic operators in the large data of the commercial mining has not seen the emergence of applications.

Usually we can see some of the location-related services, such as catering, activity inquiries and so on, in fact, the relationship with the operator is not large, generally through the GPS positioning to achieve. Of course, in the future after the LTE licensing, through the LTE signal, you can improve the accuracy of positioning, reduce the error range.

Value realization of operator data

Reitao Day Cloud Big Data CEO

Measuring the value of social relations: the operator's data values are very high, clean data, so it appears to be extra valuable. In the financial sector, financial institutions can conduct credit evaluations based on a combination of individual bank transactions, education, and professional backgrounds.

Operators hold a large number of user data, and the data is extended to view the user's active level, the scope of contact and so on to assess the user's social relations, the data can also be used as a social capital assessment criteria.

Quantifying personal social relationships, measuring them with a scoring model, and making a ranking algorithm similar to Google PageRank, without involving user privacy, into a measurable social capital assessment system. This will be a business prospect for operator data processing.

Retail Guide: The commercial potential in these areas will be highly imaginative.

Zhao Hailin IHS Analyst

As we all know, the operator of the user information is very accurate data, and mobile phone, telephone number is the most direct way of information transmission, so, when the operator to expand the user information, it is bound to have a definition of the category. The information that the operator grasps, not only the user's identity information, mobile phone number and so on, even the user's place, the call state and so on can obtain. In the communications industry, call records, etc. belong to the secret information, in the acquisition of this information is no gray zone, if there is no policy guidance, blindly only consider the use of user information mining business value, will face a crisis of trust.

Zhao Hailin that the operators of the user data for commercial mining, the need for policy and law to guide the scope of data mining and boundaries, in the application of data, but also how to protect the privacy of users.

In fact, a person's social resources assessment, in Facebook, Twitter, micro-blogging, micro-credit and other social media can be reflected, and the Internet is relatively more open regulation, through social network information can be analyzed.

There is no value in open information that is also worth pondering over the commercialization of large data. If policy regulation is in place, what data can operators release to exploit the business? And what kind of information is released? Will the information released be used by competitors? These are the consequences for operators to think Big data.

(Responsible editor: Lu Guang)