Oracle John: Bring large data into the depth of HCM

Oracle Cloud Technology Application Conference (Oracle Cloudworld) opens in China. The conference comprehensively explores the opportunities and challenges for companies in deploying cloud computing in the era of mobile interconnection, and how to leverage cloud technology to drive modern business changes in the enterprise.

Oracle, together with Cloud computing partners, has established a good partner ecosystem in China, providing the most comprehensive cloud solutions for Chinese companies and constantly introducing innovative personalized solutions and quality service experiences based on the needs of users in different industries.

Oracle HCM has been localized in China

As the industry's leading IT technology and solutions provider, Oracle provides Oracle human capital Management software (Oracle HCM) to corporate customers worldwide. Oracle HCM is the industry's leading, comprehensive, integrated suite of capabilities ranging from core human resources to labor service automation and delivery to comprehensive enterprise talent management with a wide range of industry-unique solutions. It can effectively help enterprises to realize the modernization of human resources management and automation operation, so that the enterprise managers to focus on strategic activities.

Oracle JAPAC HCM Product Management Vice President John F Hansen

Speaking of the advantages of the HCM cloud service, said John F Hansen, vice president of Oracle JAPAC HCM Product Management, Oracle's HCM cloud service is the most complete. including basic human resource management, talent management and social networking, etc. At present, other manufacturers provide products generally have only one function, which is slightly self-evident. In addition, Oracle has been localized. The pay function has been localized in China, including social security and insurance, which are already localised on our cloud compensation system. In more than 149 countries around the world, the first to do is the United States, the second to do is China, which shows Oracle's attention to China.

Large data with HCM depth combination, layout moving end

Strategically, for many companies, moving is at a very early stage, at the stage of exploration, so at this stage the best strategy should be to introduce standard products and standard mobile capabilities to them. One is sales, one is the management of human resources, and then see if there are other mobile features needed. Our customers can also use it to develop mobile applications and our integration in the future of mobile function requirements. And our middleware mobile open framework is open, which is very important. As long as it is standards-based, we can support any mobile devices that employees use, whether they are in use today, or even a future mobile device that has not yet come out. As long as there is an industry-standard browser on the device, our middleware can be used on it.

Referring to the combination of large data and HCM, Oracle's Greater China SaaS general Manager, Ye Tianro, believes the combination will create many opportunities for Oracle to use large data in the HCM environment. HCM has a whole new model called employee prediction, make full use of large data to look at the workforce, including their historical behavior and performance, and then do some data correlation, such as their history of the position, age, boss and their time in this position, through the Association for in-depth data mining, After data mining, make predictions about their future behavior.

Adapting to new trends, Oracle's sales model is changing

In an interview, John said Oracle has also had a "change" in sales patterns in recent years.

First, the previous sale of software is mainly with the IT department to talk about, because the user needs of the IT department to support. But now as the market changes, business people become the ultimate user, so the first thing to change is that the sales time is not just for the IT department, the most important is the business unit.

Second, Oracle used to be mainly for big companies, so many clients used to say that Oracle only had big clients to use, because he invested a lot in the early days. And now the idea can change, because the cloud can be paid on demand, large enterprises can pay a little more, small enterprises can pay less, with a lot of pay, with less to pay a little, like the current use of electricity, so small and medium-sized enterprises can also afford.

Third, in terms of channels, if Oracle is to spread the Chinese market, whether it is a front-line or a second tier city, need to recruit a large number of partners and channels. The number of future cloud channels and partners will be far greater than the present.

Intelligent Marketing Program to fully interact with customers

Today has entered the digital age, "intelligence" everywhere. Oracle, Director of Marketing Cloud sales in Asia Pacific, will Griffith in an interview that Oracle can provide a smart marketing solution for sales people.

Oracle Asia Pacific Marketing Cloud sales director would Griffith

At the customer's stage of research, marketers should try to drive and interact with customers and record customer data while interacting with him. When you have a customer's data, you can do smarter marketing, in other words, through data analysis, knowing which product the customer is interested in, and then talking to the customer in a consistent and consistent way.

Intelligent marketing is by analyzing the behavior of potential customers to realize that this customer will buy this thing. The smart marketing system perceives a potential customer interested in the product and tells the company's sales staff that you are calling the customer because he or she is interested in a product.

Oracle's technology is designed to make this process simpler, allowing marketers to orchestrate a consistent customer experience through email, through phone calls, through social media, through various releases. And Oracle's technology is both a marketing interaction and a marketing interaction.

Let marketing cloud have specialized analysis function

When it comes to how companies can apply this system, will believes that companies need to introduce some change, and for most customers, the biggest change is that marketers have a better understanding of the details, the details of the data, how the Internet works, and the CRM system. In other words, the marketers are going to be more skilled at home, more knowledgeable about technology, not that they're going to be real it people, but they should know about the technologies that work.

Functionally, Oracle's marketing Cloud is a platform for its own analysis, that is, the execution of marketing planning, including the rules of market segmentation during execution, including the analysis after the activity is over. But involving large data, data clouds, and even some data from external sourcing, Oracle can integrate with large data programs to achieve a holistic architecture of professional analysis.

On the whole, Oracle's marketing Cloud and marketing tools focus more on organizations and companies that want higher availability, greater flexibility, and higher and more capacity. Oracle understands the CIM, also understands the ROI marketing system, now unifies them to become one, has the formidable knowledge and the ability, lets the sales cloud be more intelligent!