SAP High-profile Layout China stimulates Oracle Cloud computing dark War upgrades

(reporter Wang Yang) talked about SAP and Oracle, and other incompatible enemies, but also the dual identity of friends (the industry appears to be more hostile identity) to become the industry's highly concerned about a pair of children. And this pair of friends for many years old enemy recently again. As the world's top ranked first ERP software manufacturers and the world's largest database software companies, the two powerful collision is bound to spark Splash, and due to the partner face under the both sides of a smile but actually dark war.

The Grudge of long existence

Recently, SAP set off the biggest event in the history of IT industry, the high profile of SAP makes Oracle, Microsoft and so on look like a sword inserted in the heart. In particular, farmer Spring spokesman Jian in the keynote speech to Oracle's public humiliation, so as a partner manufacturers exhibiting Oracle Heart really sour.

Jian in introducing Hana application examples, in their practical applications, processing 100 million-level data reports, Oracle needs 27.363 seconds, and Hana processing is 102 milliseconds, he called, "we must wait for Oracle, because it is very slow." This word, the scene drew a laugh. As SAP HANA database in the domestic first to eat crab manufacturers, farmers Spring in the million people in the General Assembly so the force is even understandable, but with the oracle at the scene how to feel?

In fact, SAP is hot, the world has a large scale conference to show their Hana database, which really makes IBM, Oracle, and so nervous, to some extent, this indicates that SAP wants to borrow HANA chip hardware middleware database, application software vertical optimization.

Friends who often pay attention to Oracle will find that their marketing efforts in China are not very strong. But friends who are familiar with Oracle also know that they usually play the role of the weak, on the contrary, sharpness, sharp words is its consistent characteristics.

Recently, you'll find Oracle on the subway's mobile TV, unlike other sound and vigorous advertising, Oracle's silent advertising is monotonous, no more spokesmen appear, no bright color colors foil, red and white on the screen above the propaganda language more purposeful conveyed its intention.

It is worth mentioning that Oracle's wide-range ads coincide with the time of SAP's first technical meeting in Beijing, and even on the road to the SAP technology conference--more than 40 large-scale light boxes that advertise Oracle-related ads have been placed in 4 exits at the north-Tu metro station on line Line 10 in Beijing, Attracted the attention of countless participants.

Oracle Large Size Light box advertisement (November 16, 2011, D2 exit of North Tu Cheng subway station, Beijing Line Line 10)

Industry analysts believe that Oracle this direct targeting of potential users, on the one hand, hinted that oracle to the outside world to prove the determination of SAP, on the other hand, can also use the "ally" of the General Assembly "digging the corner" users, really mean to kill each other, marketing means very superb.

Netizen Arielyunhee: It is surprising that I have seen Oracle's TV commercials in the subway station!

Netizen Catzhy: In the morning subway actually discovered the television broadcast Oracle advertisement, why even Oracle all began to advertise in this channel.

Master network webmaster Cao Hongming: Subway ads a water Oracle .... Oracle is really scheming ...

Oracle Large Size Light box advertisement (November 16, 2011, D2 exit of North Tu Cheng subway station, Beijing Line Line 10)

Dark Warfare Cloud computing

SAP in 20 years after the first launch of its own Hana database, the other side of the Oracle also did not idle, in addition to the exhibition to pass each participant to distribute handbags, introduction products, its Greater China strategy senior director of the Chiung in micro Bo in the strength of his old club.

"Exadata:oracle DB 11g compression is underestimated, OLTP4 times, archive data 50 times times the compression ratio, in addition to save a lot of storage space, but also improve the performance of query and transaction processing." "We work with SAP to certify that the exadata,exadata is working together to improve SAP application performance and that customers benefit," Chiung said. ”

Oracle Exadata Database Cloud Server and Oracle Exalogic Middleware Cloud Server are representative of Oracle products. Oracle CEO Ellison has previously said that the basic idea of cloud computing is to allow the company's internal applications to share resources, exalogic full use of virtualization technology, with sufficient flexibility to adapt to the growing computing needs of enterprises.

But in order to succeed in cloud computing, the IT industry needs to build, deploy, and fail quickly, and then learn from mistakes and make two deployments, Arista NX Vice President and forum spokeswoman Doug Gourlay said. He called on companies to stay away from traditional it vendors, such as Cisco Bae, IBM and Oracle, because their cloud versions were not cost-effective and poorly scalable.

Charles Chao, Sina's chief executive and CEO, commented that Oracle was once the most famous company in the San Francisco Bay Area, and that the world's more than 30-year-old evergreen company is rare. Oracle's policy is to hit the dozen, not a good taxi to buy. Oracle's well-known addition to its products, the average rate of acquisition of a company every three weeks is also staggering.

The strength of SAP and Oracle's Sando Mamang in creating a competitive atmosphere at the same time also told the other side must not be underestimated. Cloud computing is also a new battleground for Oracle's heavy and future challenges.

(Responsible editor: The good of the Legacy)