SAP: The big Data age to do "simple method"

October 22, a well-known enterprise management software manufacturer SAP, the Greater China region disclosed that the end of September this year, the three-quarter software and software-related services revenue achieved double-digit growth, especially cloud computing business recorded a three-digit growth.

In contrast to the SAP global market figures, growth in Greater China is "strong". For the SAP Greater China President Guibing, this is also the Greater China area "independence" after a good report card. Since the end of last year, SAP Greater China has officially become an independent business area, reporting directly to the SAP Global Board as one of the top five business regions in SAP.

"Last year achieved a steady and stable performance." Ji Bing said to reporters that the future will continue to interact effectively with the Chinese market.

Guibing believes that SAP will continue to help customers streamline their business as everything moves to the cloud.

The key to large data is rapid analysis

"Different people and companies have different definitions of big data. "Ji Bing said to reporters that SAP's strategy is clearer," our real goal is to help customers understand why the data is so important. ”

Guibing that big data is a big topic, but for all businesses, big data first means collecting information from all possible sources. That is to say, collecting and storing data and securing data is the starting point for large data. On this basis, the data should be analyzed to transform the data into information.

"Now every customer in SAP talks will inevitably talk about big data. Ji Bing told reporters that collecting data from a variety of data sources, such as social media, and how it would make their business work better based on the data.

"Hana can achieve real-time, no time lag data response." Guibing says the key point of big data is rapid analysis and rapid response to data, which is precisely why SAP's Hana emerged.

The so-called Hana refers to the SAP development of a memory database, which allows the enterprise before the application level of data generated by the memory calculation model directly to show and analyze, for the enterprise truly realize the second stage of the demand for data.

In this way, enterprises in the face of massive data, you can easily analyze the data, make the right sales, production, procurement, inventory strategy. With direct access to operational data through SAP HANA, this design will not affect the performance of SAP ERP and other operating systems, and enterprises can synchronize the main transaction tables into memory in close to real-time so that they can be easily accessed when analyzed or found.

"We are very much in agreement with SAP's Hana platform. "Yu Heng Supply Chain Group Co., Ltd. Executive director and deputy operating President Hu Junwen said that this approach can better achieve the concentration of resources to achieve the automation of resource management, so as to achieve centralized procurement, scheduling, production and management.

Yu-Heng Supply chain of the chief international consultant Jincheng said, large data era, any one industry is interrelated, and Yu Heng is based on home industry chain, its core is the dynamic supply chain technology to carry out the integration of home industry chain.

And in this process, big data will solve two fundamental problems, the first is huge, the second is complex, that is, the data is not only very large, and many are real-time, immediate, not only structured data, but also unstructured data, which requires a strategic partnership with SAP, Solve some of the problems that existed before and support sustainable development.

As of the three quarter, the SAP HANA platform's penetration rate has also been on the rise, its global Hana customers have exceeded 4,100, and business Suite on the Hana of more than 1450 customers, and more than 1600 start-ups in the use of SAP Hana build their applications.

Guibing told reporters that the current number of SAP HANA customers in China is about 240, of which 120 customers use the SAP Business Suite powered by SAP HANA, which shows that the Chinese market has a very strong acceptance of the HANA.

Complementary strategies

Guibing said that SAP's strategy in China is a highly complementary strategy that can provide many business opportunities.

He further explained that the so-called complementarity strategy is specifically, in China there are many great specific applications of companies or business software companies, SAP business and they form a solution complementary. These companies can build their applications on the Hana platform, meaning that SAP can help these companies optimize their applications with the full application of Hana, and these applications are available in the cloud. This is a big market opportunity for SAP or for suppliers of local solutions in China.

Complementarity is also reflected in SAP's promotion of infrastructure and services through complementarity with the ecosystem as a whole.

"We work closely with our local infrastructure suppliers to provide a relatively inexpensive solution for the Chinese market," he said. "Guibing said.

The cooperation with China Telecom in cloud computing is one of the concrete embodiments of this complementary strategy.

Last November, SAP and China Telecom Group announced the cooperation of SAP, through the joint venture with China Telecom Group Limited (0552.HK), to promote the application of SAP cloud products in different scale enterprises in China. At the time, McDermott, the CEO of SAP, said that China had 40 million small and medium-sized enterprises that, by means of cloud computing, could deploy a variety of business solutions quickly and cheaply, "the potential of China's cloud services market is enormous".

October 22, Guibing said to reporters, SAP and the number of people in the cloud of human resources management products have been online, only in September to sign 4-5 new customers, dedicated to the use of the cloud Platform for human resources management, "Chinese companies show a very strong interest in the way they are willing to carry out human resources management and realize the simplification of human resource management.