Singapore and Hong Kong lead Asia-Pacific cloud computing development

Since 2010, the Asia-Pacific region has become a key target for the world's leading cloud service providers, and global cloud service providers have moved into the Asia-Pacific region, boosting demand and intensifying competition in the region. Gartner predicts that global cloud services revenues will reach $89.4 billion trillion in 2011, 176.8 billion in 2015, and 18.9% in the annual composite growth rate, with the 2011 Asia Pacific (except Japan) cloud services revenue accounting for only 3% of global revenue, For 2.682 billion dollars, 2015 accounted for a slight increase to 3.7%, up to 6.542 billion U.S. dollars, the annual composite growth rate of 24%; Japan is the Asia Pacific region's largest cloud services market, 2011-year income of 8.851 billion U.S. dollars, 2015 will reach 19.448 billion U.S. dollars, the annual composite growth rate of 21.7%.

The whole is in the market introduction period

SaaS is still the main source of revenue for the Asia Pacific Cloud services market, but IaaS will grow rapidly over the next 2-3 years. According to Ovum data, the 2010 SaaS market revenue of 2.003 billion U.S. dollars, accounting for the cloud services market revenue of 94.2%, is expected to 2016 market size will reach 8.054 billion U.S. dollars, the annual composite growth rate of 26.1%. 2010 IaaS income of 80 million U.S. dollars, accounting for only 3.8% of the total revenue in the cloud services market, the market size is expected to reach 2.688 billion U.S. dollars in 2016, accounting for cloud services market revenue of 23.5%, the annual composite growth rate of 79.7%.

In the Asia-Pacific region, emerging markets are short of services, with growth mainly from mature markets. The market for cloud services in the Asia-Pacific region is still relatively small in the next few years, with only a handful of emerging markets such as China, India, Malaysia, Thailand, Indonesia, Vietnam and the Philippines, while mature markets such as Australia, Japan, New Zealand, Singapore, South Korea and China have attracted much of the investment. Due to infrastructure constraints, the future growth of the cloud services market in the Asia-Pacific region will mainly come from mature markets. Japan, Singapore and Hong Kong have most of the data centers in the Asia-Pacific region. Japan's facilities are mainly used to support its domestic market, while Singapore and Hong Kong compete with each other in the hope of becoming a managed data center favoured by the service providers of multinational companies in the region.

In the introduction period, small business is an important target market, they have a larger demand for SaaS, but also a customer base where service providers are not serviced; Midsize enterprises are the most demanding customer base for cloud services; Large enterprises are the main market opportunities, but they are more conservative now, and as large enterprises are less concerned about confidentiality and stability, Large enterprises will use cloud computing services more. A survey conducted by Ovum in 2011 showed that multinationals in emerging markets saw the benefits of cloud services, particularly multinationals headquartered in China and India as the leading provider of cloud services; Large enterprises are more concerned with private cloud services, because they have invested heavily in enterprise applications And the cost of virtualization is less than the cost of migrating to cloud computing, so large corporate customers are now more focused on private cloud services.

Singapore and our Hong Kong become the center

Asia-oriented data centers and networks are mainly concentrated in Singapore and in Hong Kong. Major cloud computing service providers such as Amazon, Salesforce, Microsoft, Tata and Verizon all use Singapore and our Hong Kong data centers to provide services to Asia.

Economic status and infrastructure make the two places a regional cloud service centre. China Hong Kong and Singapore ranked second and third in the cloud-ready index rankings released by the Asia-Pacific Cloud Computing Association in 2011.

China Hong Kong is the Asia-Pacific Data Center, cloud service providers have set up a data center here, leading broadband penetration and good international network and policy to make Hong Kong as the Asia-Pacific Cloud Service Center, where 3,638 multinational companies set up regional headquarters or regional offices, foreign enterprises, despite entering the other Asia-Pacific market, But it will often choose to run its data center system in Hong Kong. The HKSAR government has also developed a strategy to promote the development of cloud services. In 2011, the HKSAR government issued the digital 21 strategy, hoping to promote the development of local cloud services through government cloud strategy. The government's IT spending in 2010-2011 is about $634 million trillion, and the 2011-2012-year estimate is $727 million.

The Government of the HKSAR has started to build government cloud platforms from three service levels: first, SaaS, providing cloud services such as collaborative work, human resource management, electronic procurement, paperless meetings and so on; second, PaaS, the development of e-government applications new platform, unified identity management; third, IaaS, the government launched in Wanzhai, Quanwan and Sai Kung Government central electronic Centre virtual platform.

Singapore is a major economic hub in South-East Asia, with political stability, with 60% multinational companies with more than 7,000 employees setting up Asia-Pacific headquarters in Singapore and multinationals operating in the Asia Pacific region as the infrastructure hub for cloud services. The Government of Singapore has pushed itself to become the Asia-Pacific Cloud Services Centre, releasing a new generation of E-government master plans, "e-Government 2015" (eGOV2015) in June 2011, and setting up a government private cloud (G-cloud) is one of the priorities of the program. G-cloud is the next generation of infrastructure to replace the "overall Government" infrastructure (SHINE), which will provide efficient, scalable and resilient cloud computing resources designed to meet two different levels of security and management requirements. The higher security Zone is a fully dedicated computing resource bank, which is only used by the higher demand of the Government, and the medium-protected area is a computing resource pool shared by the government cloud users to reduce the cost of the government's computational resources.

Cooperation with operators as the main mode

The Asia-Pacific Cloud services market is highly watched by global cloud service providers and price competition is fierce. Gartner analyzes that there are five types of providers in the Asia Pacific cloud services market.

First, pure cloud service providers, mainly Amazon's it foundation and Google's IT applications, these pure cloud service providers are mainly American operators.

Second, global telecom operators, including At&t, Verizon, and so on, mainly for multinational companies to provide services.

Third, regional telecommunications operators, including SingTel, Telstra and so on, in the Asia-Pacific region have a large number of customers and local sales, service capabilities.

Four, it equipment providers, including IBM, HP, Microsoft and so on, the brand is recognized by customers, has a strong technical capability.

Five, IT service providers, including dimension data, and so on, technical ability, local service capability is good.

All kinds of cloud service providers to strengthen cooperation with telecom operators to quickly enter the Asia-Pacific market. Some small, pure cloud service providers are mainly innovators in the US market, but lack the resources to enter the Asia-Pacific market directly, and they often work with telecoms operators to resell their services, which could become the object of takeover by large carriers. It vendors such as Cisco, the Virtual Computing Environnement Company (VCE), VMware, and EMC provide cloud-ready solutions for telecom operators to quickly reach the market. SaaS providers such as Google, Microsoft, and Amazon are partnering with telecom operators to access the SME market, offering services such as Google Apps and Microsoft online.

(Responsible editor: Liu Fen)