Smart hardware in 2014: Ten trends on the eve of the outbreak

Close to the end of the year, and then to "look back" when the past big six months, you will find that the smart hardware field in the 2014 development is very fast, the domestic emergence of the tens of intelligent hardware products, bat giant layout of the plate to become larger, Domestic smart hardware entrepreneurs have grown from grass-roots teams to overvalued companies.

Today, the main talk about the 2014 intelligent Hardware Development in the product trend, after repeated carding, there are 10 aspects of the most outstanding performance, representing 2014 smart hardware development of several hot trends:

1, the air net kind of product has sprung up

The emergence of air purifier products is definitely a special case of the development of intelligent hardware in China, mainly because of the heavy demand caused by the fog and haze weather in such mega-cities as Beijing and Shanghai.

Start-up teams and cross-border companies tend to be more high-profile than traditional companies, such as the mobile Internet in the field of the cheetah to do a purifier, research and development of three of the six-year father created a tens of the results of the three years of SCIX also catch up with this wave of market, began to be sought after.

But then again, the current cleaner products in the hot behind, the existence of controversy is still in the actual purification effect. And the intelligent aspect, is not the focal point, also did not have in the intelligence aspect to make too many tricks, the present simple configuration still only stays in through the handset remote to carry on the switch and certain setting, also cannot make the intelligent enough linkage.

2, home security into strong demand products

After Google announced a 3.2 billion dollar takeover of Nest in January this year, smart devices around the home space began to be watched by more entrepreneurs and investors. Users are also relatively early to accept such products, including home security products at home and abroad appear more.

For example, pay attention to the safety of the door "ding Ding Door magnetic", so that the switch in the mobile phone control. Another example Euribo because the introduction of a gas alarm, began to be coveted by millet, throwing an olive branch; traditional home appliances manufacturers such as Haier, in the push of its Uhome smart home platform, security is its important part.

Another category of security products category Fast Rotten Street is the camera, millet, 360 family Guardian, Lenovo Treasure and so on, are such products.

3, parent-Child interactive products popular

As with traditional FMCG, products for children and women are always best sold and the most profitable. So there are also a few intelligent hardware products.

A typical case recently came out of Sohu's internal baby watch products "sugar beans", so that positioning smart table can also become fun interactive game equipment.

Related to child care and parenthood, as well as patch-type temperature detectors and so on. Recent intellectual things (public number: zhidxcom) reported Budiu children smart shoes, is also one of the most successful cases, in the pre-sale period has been 3,000 orders.

4. More and more virtual reality products

To make virtual reality more popular, one of the drivers of the boom was the announcement this March of a 2 billion dollar takeover of Oculus VR virtual reality technology company.

Then we not only see the domestic ant as VR such a similar technology team products appear, also see Samsung also launched its own similar products, Gear VR, although the way Samsung took a more tricky, let note 4 into the display screen, but also shows that the virtual reality of the trend, the mainstream consumer electronics manufacturers are also chasing.

In addition, like the Amazon in the year launched the naked eye 3D mobile phones, domestic takee titanium, and so on, is also a virtual reality class product extension. Such products will become more and more abundant, but at present the biggest lack is the application scene and the content that can be consumed.

5, cool play products more and more fun

Slowly, we will find that the "Smart hardware", "soft and hard" these words can not fully cover the current appearance of these fun products, such as Rococo launched the 55-degree cup, calculate the intelligence? But very creative and thoughtful, biased design.

The same products are many, many to fine innovation, and design for the selling point of the product began to be the pursuit of novelty cool trendy consumers.

6. Four-axis aircraft: everyone plays aerial

2014 is absolutely a big hot year of four-axis aircraft, on the one hand, because of the entry of entrepreneurs, such as billion airlines such a team, its ghost aircraft than the big Xinjiang, such as the traditional big players less than half, so that the threshold to reduce entry.

At the same time, the great Xinjiang, aircraft a class of product price reduction, performance further upgrade, especially after the All-in-one camera with, although the DIY experience less, but everyone can easily play set sail.

Slowly, you will find that there are some young people in the pursuit of trendy electronic cool play, but now the problem is that there is a potential danger to low altitude flight, but there is no specific control methods, after the market brutal growth for some time, the relevant departments should be strengthened control.

7, balance car into the public life

Electric balance car began to form a means of transport for many young people, from the Segway to solo wheel some of the overseas products, gradually to another direction, parity, intelligence.

The game also becomes more diverse, such as the balance car can recharge the phone, although there is no technical threshold, but also enhance the practicality.

In addition, such as Acton Hot Wheels such products, balance car product shape is also a great breakthrough.

8, automotive intelligent into the "wear times"

In the process of automobile intellectualization is still advancing gradually, a batch of "smart wear" which is used in the automobile starts to emerge and become the transition product of the automobile comprehensive intellectualization.

This kind of product mainly has 2 kinds, one kind is the car machine class, mainly is based on the Android platform car car machine more and more, in Shenzhen has many third party team to do this kind of product research and development, uses in the automobile after the loading market.

Another kind is through OBD universal data interface, obtains the automobile fuel consumption, the speed and so on conventional data, simultaneously joins the GPS module, not only lets the automobile through a small fitting can carry on the GPS track record, simultaneously may carry on the big data analysis to the driving habit and so on.

9, pure electric vehicles more and more rich

The two major directions of automobile in the field of intellectualization are electric and Internet, in the new energy development, hybrid power and pure electric automobile products are more and more abundant.

And do not say this year Tesla in the domestic development of the wind, and Yintai Soho and other real estate developers, Minsheng Bank, China Unicom and other cooperation to build a destination charging pile. Mercedes-Benz and BYD research and development of proton, BYD's qin and other models are also listed.

More importantly, the market for new energy vehicles to give more and more support, such as Shanghai to give 3,000 new energy vehicles to take photos, Beijing to start a separate new energy vehicle, and so on.

10, watch bracelet did not cool but more rational

The last thing to mention is that smart watches and smart hand rings are still not cooling in the rush. But in the very rational forward development, more and more manufacturers start from the user actually consider the experience of the problem, such as the function in the end which is strong demand, how to solve the standby problem in the end, smart watch should be round or square?

In addition to Samsung, LG, Sony and other manufacturers continue to iterate smart watch products. The industry's most-watched new product is Apple's AppleWatch, but AppleWatch will not be officially on sale until 2015.

In the domestic market, Inwatch, Turman, shell Electronic smart watch also continues to iterate, the idea is more mature, such as the Shell Electronics began to redefine the design of the product, changed to a circular dial. The same benchmarking product, Motorola's MOTO360, is now on the market.

Led intelligent hardware trend under the general direction

The above 10 directions are from 2014 to present, the intelligent hardware market is very lively, the market and user response is also more positive product trends.

You will find that the smart router has not had the last year's momentum, smart sockets, smart light bulbs are gradually normalized, the price of transparency.

At present, we see a development direction basically have several common, is the intelligent hardware Market "three representatives": 1, represents the popular use of new technology, typical examples such as aerial photos. 2, represents the intelligent hardware can be used to really need a class, such as the security of intelligent home products. 3, represents the intelligent hardware in the transition phase of the special product shape, such as hybrid power new energy vehicles, through the OBD access to intelligent peripherals to achieve the "intelligent car" and so on.

Last year we said 2013 was the beginning of smart hardware, and 2014 was the year of the outbreak. For now, 2014 is but one of the most important steps on the eve of the eruption.

Intellectual stuff, smart hardware media, public number: zhidxcom

(Responsible editor: Mengyishan)