"Spell dad" can spell a future electric business large pattern Pre-award

"Sadie Network Message" December 21 news, recently Alibaba was bursting to buy a stake in Sina Weibo. Although the negotiations have not yet reached the end of the current, but for traffic breakthrough 400 million of Sina Weibo, and the ability to become a strong Alibaba, the two sides is undoubtedly the best choice, but also to ease the two sides at the same time by the big Tencent threat.

In the end of this "powerful joint" incident, no doubt for 2012 years to do the most powerful annotation, it will become the beginning of the 2013, one of the key topics.

In 2012, everyone was "fighting Daddy."

In fact, after the successful repurchase of Yahoo shares, Alibaba has not stopped looking for partners to achieve the pace of building Ali big platform. In addition to Ali's Alibaba platform for business-to-business foreign trade, there are consumers of the long tail of Taobao and the brand demand for the cat, in addition to the first electric micro-finance system, more in the logistics of spending tens of billions of dollars to establish a national storage network platform, and with the four-pass, Shun Fung, such as mainstream distribution service providers to achieve the docking system.

and Suning easy to buy also did not stop chasing, following to the transformation of large department stores, mergers and acquisitions of red children, Massamasso, and other vertical electric business, but also to the small finance financial sector, recently got the express permission to operate the photo, and to China's "Wal-Mart + Amazon" integration Platform a step

Last June 24, where to go net announced that Baidu 306 million U.S. dollars strategic investment in Baidu strategic investment and flow into the "eldest brother Care", where to go to the net this year has a leap and Ctrip to challenge the capital;

Since 2010 Tencent Investment and Holding Xun network, "8?15 price war", "three Compensation service", "one day three send" to the capital, Xun net a decline, and constantly to the Jingdong mall provocation, the first quarter of next year, QQ network shopping and Xun network background system will be through;

May 23, Gome to 12 million yuan acquisition of the remaining 20% per cent of the bowser network, full control of the Bowser network, and to this opportunity to integrate its Gome online mall and Bowser network of two major electric platform, set up a consumer trans-category comprehensive electric merchants shopping website "Gome Online";

October 26, Wal-Mart increased the number of 1th stores to 51%, with a competing power business qualification, and relying on Wal-Mart, the deep pockets of "Dad", 1th stores also have overseas listing considerations;

December 4, the Group purchase website Litters Mall and full network announced that in the "Taobao life" to open a shop, and the city living services access to "poly cost-effective."

No doubt, 2012 of the electricity business is not only "price war" year, but also a "father" year.

The integration of resources under the imagery of "spell Daddy"

There are electrical business analysis, the 2012 "spelling" phenomenon is unusual, small electric dealers or defected to the "big aircraft carrier" arms or borrow large consortia financing, but it is difficult to enhance their core competitiveness, and large electric power in the category and industry span is too large, blind shares or mergers and acquisitions easily into too fast expansion, drag themselves into the loss of mud, so "fight dad "Doomed to only be individual, short-term behavior, can not save the Chinese electricity dealers in the" price fierce "outside.

Department of Core City marketing director Liu Hongxian that "spell dad" is not a bad thing, but will become a longer period of time in the electricity quotient of the normal.

"2013 Years of Electrical business development theme is resource integration, strong alliances." Like now, many appliances dealers scramble for the same category market share, all electric dealers in the burning of money "price war" phenomenon is not normal, the final electric business pattern must be oligopoly, a small number of one or two large platform electric dealers through mergers and acquisitions, eat small, powerful alliances and other ways to complete the integration of retail stores and its upstream and downstream finance, Logistics, such as the whole industry chain resources, and other characteristics of the category and professional services will be the highest user viscosity, the most cutting-edge technology technology, professional service capacity of the most powerful subdivision of vertical electric operators as the lead, the last only resource-oriented and science and technology-oriented two types of adaptation to future needs, in the forefront of the field of electricity, and those weak core competitiveness, Do not do deep do the electrical business will die or be swallowed up, so "spell dad" is only the surface phenomenon, it reflects the electrical business is the optimization of the integration of resources. ”

Branch through the core city is in the second half of 2011 only on the line of a new generation of electricity, but its transformation for the traditional enterprises, in the online before the market has been deep into the breakdown of the IC Components markets for 20 years.

Many traditional enterprises do not to open up sales channels, clear inventory, is another category, see what good to sell, ComTech set group but the opposite, not only the electric commercial field as a channel to supplement, nor blind expansion of the category, but in the play of its own traditional channels of resources and experience under the premise, Further dig deeper into the market segments.

"Weak and strong" survival of the fittest

As Liu Hongxian said, the future development of electric business is necessarily an oligopoly, big eat small become the normal, only left Sogou, Baidu, Ali, Tencent, such as their respective areas of oligopoly, through the continued annexation of weak competitiveness, low threshold of the Internet enterprises to complete or vertical or horizontal or diversified large platform integration, competitiveness will be more and more strong, The erosion of other categories will become more and more severe, and if the vertical electric operators can not be in their own vertical area bigger and stronger, with high enough threshold, will be swallowed.

How can the "weak to stay strong" under the situation of survival, perhaps the answer is in the case of the core city of science.

At present, large platform-type electric dealer's large-scale competition continues, and will be a lasting consumption war, who's "dad" big, who won the high, and then mixed into the integrated, department stores platform Electric competition is obviously unwise.

But the vertical market segment because the volume is small, the specialization degree request is high, still has a large number of shopping malls blue sea to be excavated. However, if the vertical distributor wants to win the "ticket" by the scale, category, input and distribution, it is very difficult to escape the fate of being copied, being overtaken and finally eliminated or annexed.

To "Doomsday" breakthrough, vertical electric business only unique, set a different axis of competition, through specific areas, characteristics of goods and special services to avoid confrontation with opponents, in others stare at the flow of time, stare at the brand building, so as to improve the threshold of the field of entry to form a high value-added brand.

Wine, such as electric dealers also buy wine, wine has formed a certain market pattern, but the threshold is not high enough, the reproduction is still very strong, the current market for the competitor in addition to countless vertical liquor sites and large platform for the expansion of the category of electric dealers erosion; apparel Subdivision vertical electric dealers such as the franchise footwear good buy, From the beginning of the year has been talking about new financing and not, Suning is only interested in merging its channel resources, because of the erosion of large platform electric business, clothing category of vertical electric operators have been difficult to survive alone; luxury electric dealers In addition to the show network has just been with Ferragamo, and other similar only product network has changed its way, To the development of domestic brand or flash-buy mode, lack of channel resources and unclear understanding of luxury consumption demand, is the biggest shackle, and like ComTech core city, Qi furniture, such as specialized in non-standard products, from the professional solution design capabilities and strong service capabilities to start, the gap between themselves and competitors further widening, In the intensive cultivation of customer loyalty, perhaps this is the future of vertical electric business development direction.

Some unique products, is unable to search through the Baidu or other platforms to find, no matter how big they do, such as IC components of the production of ancillary solutions and furniture huxing solution, with this, these high threshold of the vertical electric operators can survive even by the Giants surrounded.

IC Components in China's annual turnover reached 2 trillion, one of the downstream large electronic manufacturers and upstream suppliers, intermediate distributors, the relationship between the more stable, and in absolute numbers accounted for the bulk of the 5 million small and medium-sized buyers because of the small amount of orders, but only long-term through Huaqiang north and other scattered stores gathered to purchase production parts.

As the high-end electronic components of electronic products, IC components are the main value of electronic products, so small and medium-sized buyers in the purchase of IC components when the most concern is the quality and supporting technical support, but this is fragmented stores can not provide.

Branch through the core city is to see this piece of 5 million potential customer demand blue sea and established so far unique China's first proprietary IC components Electric business model. Because there are pre-line storage, channel resources, logistics, supply chain management and other front-end accumulation, coupled with proprietary mode of quality assurance, at the same time through the online Internet model to continuously output for SME customer production solutions, ComTech core city in 2 trillion mega-volume market dug up a professional market segment blue sea, and firmly embedded themselves in the position of industry experts, on the line after the first quarterly turnover has been billion.

"We are exporting technical support and solutions, not just products, this requires a deep industry accumulation, platform-type electric dealer How to do this category, later how to surpass?" "This is the core City Executive vice President Zhu Jizhi to branch Tong Core City how to do high threshold to do a summary."

Admittedly, this is not easy to do, in addition to solid background construction, deep industry experience and resources, strong product and solution design capabilities, vertical electric business to scale, but also means to the supply chain excellent control capacity, the upstream and downstream of the industrial chain of high value-added, a large number of liquidity requirements, but also because of these obstacles, Just to keep the potential competitors out of the door, the faster the vertical electric dealers get these challenges, the less likely they will be overturned by the latter.

Consumers are willing to buy lower-priced general consumer goods and are willing to buy high-quality, unique non-standard products and services.