Streaming media music model debate: free to attract users or fees to make money first?

Rap king Jay Z previously spent 56.2 million of dollars on the acquisition of the tidal music platform officially restarted the line, the conference site gathered numerous big-name stars, including Wukesong, Madonna, Rihanna, Kanye West, Usher, Nicki Minaj, Alicia Keys, Daft punk, etc. Jay Z's strong connections and the influence of many singers make tidal a great concern, Tidal has attracted 6.5 million of users just 24 hours on line, and Spotify's rivals are coming.

Tidal's main theme was high quality, and because of the strength of many singers, copyright is not a problem, the previous announcement of the withdrawal of Spotify's Taylor Swift (Taylor Swift) also announced will join Tidal. Taylor Swift had criticized Spotify for not giving the singer enough pay, so withdrew from the streaming platform and joined Tidal,tidal with Jay Z's active wooing. The biggest problem that needs to be solved now is to attract enough users and make a profit.

Streaming media music model debate: free to attract users or fees to make money first?

The streaming media music platform of Spotify offers free music services, but users will occasionally hear ads, every three songs once is very annoying, do not listen to ads need to pay, Spotify premium 9.9 dollars a month. Tidal is billed as the first U.S. platform to provide lossless music streaming media services, but not free, tidal services include a 19.99-dollar-per-month lossless quality version and a 9.99-dollar standard quality version. Tidal currently offers about 250,000 songs and 75,000 MV, which can provide more than four times times the sound quality of Spotify's 320kbps music.

Although Tidal currently has a lot of users, but the Americans are also very chicken thieves, now also need to observe 7 days after the free period, really stay and pay the people. The current data is that Tidal already has 17,000 paid subscribers, while Spotify's paid subscribers have accumulated to 15 million.

Streaming music platforms are now bullish, and the market is increasingly competitive, with itunes, beats, Spotify, Pandora, Rhapsody, Rdio and Deezer,tidal as the main platform for streaming media on the market because of Jay Z's star is also menacing. Analysts say streaming media services are currently around 40 million paid subscribers worldwide, and the American Association for the recording industry says that in 2014, only 7.7 million of all streaming media subscribers in the United States earned 800 million dollars in the music industry.

In the people more and more like to listen to streaming media instead of downloading music, the music industry needs streaming media services, but also dissatisfied with the money received less, so the network King Jay Z flap can gather to so many big-name singers, Jay Z said to the singer to bring millions of dollars of income. Taylor Swift, the best-selling female singer of last year's album, sold 9 million in the world and sold 5 million in the United States, is also a source of inspiration for the singer's exclusive content.

The tidal platform naturally represents the wishes of the music industry, but there is no free lunch, and the content still doesn't attract the largest crowds. Spotify, which has about 60 million users, and 80% per cent of 15 million paid subscribers, has been gradually transferred from free users, and Spotify has also assessed that if Spotify charges directly, more than 60% of the free users will be diverted to other places, and only 6% will simply pay for them.

Apple integrates itunes and beats as a successor to the streaming media music market

Apple is also trying to tilt more resources into streaming media because itunes has been dropping music sales and revenues down. Apple has previously paid 3 billion of dollars to buy headphone manufacturers and streaming music services beats, and itunes and beats are currently consolidating. Apple tried to persuade music industry's record companies to lower their licensing fees, but failed. Apple would have wanted a 8-dollar fee a month, or less than Spotify, Rhapsody's standard price of 10 dollars to quickly attract users, but the music industry did not agree.

Mr Jobs, who persuaded the music industry to lower the download costs of a single song and pry the music download market, why did the cook's Apple try to persuade the monthly fee to reduce streaming music? It is likely that because of the late entry of Apple into the streaming media, the bargaining chips are less. Spotify is now the leader in streaming music, and it is unclear how to poach users from Spotify without releasing a specific platform operation model.

Tidal and Spotify have only a little bit of a difference in fees, but it's also a model for streaming music platforms, and Apple has a huge backlog of itunes paying users, and Spotify has a leading edge, Tidal has the support of big-name singers, As for who can live in the fierce competition better, can only let time prove.
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